Cera SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1429
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SWOT Analysis of Cera with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cera

Parent Company

Cera Sanitaryware Limited

Category

Construction Materials- Sanitaryware

Sector

Real Estate and Constructions

Tagline/ Slogan

Reflects my Style

USP

Innovative and Stylish products

STP

Segment

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Group

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas

Positioning

Style, Innovation, Leadership

SWOT Analysis

Strengths

1. The CERA plant was the first to use natural gas – the purest fuel that gives extra sheen on products.

2. A modern facility with latest machinery like automatic CNC Machines & automatic polishing, the plant is equipped with superior technology manufactures the avant-garde collection of eco-friendly single lever faucets apart from the normal Half Turn & Quarter Turn faucets.

3. CERA has been steadfastly growing which is a reflection of its unflinching commitment towards innovation.

4. A team of over two hundred technicians across India provide prompt after-sales services to its customers

5. CERA was voted Product of the Year in sanitaryware segment for consecutive years

6. CERA was also conferred Power Brand, which is awarded to top 100 brands in India

Weaknesses

1. Its distribution network is not as strong as compared to its competitors.

2. The brand has very limited international existence compared to leading global players

Opportunities

1. It can increase its pan India distribution and exports to increase worldwide presence.

2. It can look for mergers and acquisitions to build a stronger brand worldwide

3. More advertising through TVCs and online media

Threats

1. Regional low cost manufacturers are causing problems for CERA.

2. Government policies keep changing, so CERA should be careful while planning new implementations.

Competition

Competitors

1. Hindware

2. Roca

3. Jaquar

4. Parryware



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