Posted in Telecom Service Providers, Total Reads: 5516
SWOT Analysis of BCE (Bell Canada Enterprises) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bell Canada Enterprises Inc.
Mobile Service Provider
Today just got better
One of Canada's "big three" mobile telecommunications providers
High-speed Internet, Virgin mobile and solo mobile wireless services, Bell Fibe TV, Satellite, home phone local and long distance services, IPbroadband services, high-speed Internet and information and communications technology(ICT) services
Users of Voice, Voicemail, Wireless, TV, Internet services
Telecommunications, Media and sports business Conglomerate
1. Wide Spread Distribution Network 2. Leading Market Position 3. Increasing Operational Efficiency 4. Popular branding and advertising 5. Has over 55000 employees
1. Dependence on Subsidiaries and stiff competition in the market 2.Criticism due to bandwidth throttling, censorship, misleading prices etc
1. Increasing Demand for 3G 2. Introduction of HSPA Network 3. Strategic Acquisitions globally
1. Regulatory Obligations 2. Changing govt policies 3. Rising Competition from other players
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