BCE (Bell Canada Enterprises) SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 5716
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SWOT Analysis of BCE (Bell Canada Enterprises) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BCE

Parent Company

Bell Canada Enterprises Inc.

Category

Mobile Service Provider

Sector

Telecommunication

Tagline/ Slogan

Today just got better

USP

One of Canada's "big three" mobile telecommunications providers

STP

Segment

High-speed Internet, Virgin mobile and solo mobile wireless services, Bell Fibe TV, Satellite, home phone local and long distance services, IPbroadband services, high-speed Internet and information and communications technology(ICT) services

Target Group

Users of Voice, Voicemail, Wireless, TV, Internet services

Positioning

Telecommunications, Media and sports business Conglomerate

SWOT Analysis

Strengths

1. Wide Spread Distribution Network
2. Leading Market Position
3. Increasing Operational Efficiency
4. Popular branding and advertising
5. Has over 55000 employees

Weaknesses

1. Dependence on Subsidiaries and stiff competition in the market
2.Criticism due to bandwidth throttling, censorship, misleading prices etc

Opportunities

1. Increasing Demand for 3G
2. Introduction of HSPA Network
3. Strategic Acquisitions globally

Threats

1. Regulatory Obligations
2. Changing govt policies
3. Rising Competition from other players

Competition

Competitors

1.Roger Communications
2.Telus
3.MTS



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