Cathay Pacific SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Cathay Pacific SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cathay Pacific, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Cathay Pacific is one of the leading brands in the airlines sector. The article below lists the Cathay Pacific SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Cathay Pacific Strengths

The strengths of Cathay Pacific looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Cathay Pacific :

1. Present in the Airline market for a long time
2. Satisfied Customer Base

3. It carries nearly 30 million passengers a year

4. The number of aircraft fleet size is nearly 140

5. Over 110 destinations are covered in over 35 countries

Cathay Pacific Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Cathay Pacific SWOT Analysis:

1. Relying Heavily on International Onward Moving Traffic

2. Limited market share due to extremely tough competition in the airlines segment

Cathay Pacific Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Cathay Pacific SWOT Analysis:

1. Can Leverage on the dedicated set of customer owing to the airline being in existence for a long time

2. More popular international destinations

Cathay Pacific Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Cathay Pacific are as mentioned:

1. Rising Fuel Costs
2. Rising Labour Costs
3. Increasing Competition in SE Market

Read Similar SWOT analysis

Hence this concludes the Cathay Pacific SWOT analysis.

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About Cathay Pacific

Cathay Pacific

Parent Company

Swire Pacific





Tagline/ Slogan

Great Service. Great People. Great Fares.


Premium Airline, Upper Middle Class, Middle Class

Cathay Pacific STP

Passengers Preferring Comfort / reliability

Target Market

Corporates / Upper Middle Class / Middle Class



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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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