Cathay Pacific SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 23033

SWOT analysis of Cathay Pacific analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cathay Pacific SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cathay Pacific to benchmark its business & performance as compared to the competitors and industry. Cathay Pacific is one of the leading brands in the airlines sector. The table below also lists the top Cathay Pacific competitors and elaborates Cathay Pacific market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cathay Pacific SWOT, Competitors, Marketing STP & Brand analysis Table

Cathay Pacific

Parent Company

Swire Pacific





Tagline/ Slogan

Great Service. Great People. Great Fares.


Premium Airline, Upper Middle Class, Middle Class

Cathay Pacific STP

Passengers Preferring Comfort / reliability

Target Group

Corporates / Upper Middle Class / Middle Class



Cathay Pacific SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cathay Pacific. Strengths are:

1. Present in the Airline market for a long time
2. Satisfied Customer Base

3. It carries nearly 30 million passengers a year

4. The number of aircraft fleet size is nearly 140

5. Over 110 destinations are covered in over 35 countries


Here are the weaknesses in the Cathay Pacific SWOT Analysis:

1. Relying Heavily on International Onward Moving Traffic

2. Limited market share due to extremely tough competition in the airlines segment


Following are the Opportunities in Cathay Pacific SWOT Analysis:

1. Can Leverage on the dedicated set of customer owing to the airline being in existence for a long time

2. More popular international destinations


The threats in the SWOT Analysis of Cathay Pacific are as mentioned:

1. Rising Fuel Costs
2. Rising Labour Costs
3. Increasing Competition in SE Market

Cathay Pacific Competition

1. Singapore Airlines
2. Jet Airways
3. Air India

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The brandguide table above concludes the Cathay Pacific SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cathay Pacific. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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