Air India SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 18606

SWOT analysis of Air India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air India to benchmark its business & performance as compared to the competitors and industry. Air India is one of the leading brands in the airlines sector. The table below also lists the top Air India competitors and elaborates Air India market segmentation, target group, positioning & Unique Selling Proposition (USP).

Air India SWOT, Competitors, Marketing STP & Brand analysis Table
Air India Brand Analysis
Parent Company

Air India Limited





Tagline/ Slogan

Your Palace in the Sky


Air India is the oldest Indian international airline

Air India STP

Indian international travellers

Target Group

Corporate, Upper Middle Class


Air India offers premium airline travel from India to other global destinations

Air India SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air India. Strengths are:

1. Strong Backing by the government of India is a big boost for Air India
2. Brand New Fleet of aircraft acquired by Air India

3. Air India is known for its unique and high quality "Maharaja" advertising

4. The company has its presence in more than 20+ countries

5. Air India covers approximately 50 destinations in India

6. Good advertising and branding has increased brand value

7. Online ticketing and low prices have increased the sales of Air India

8. The airline offers inflight entertainment, lounge services etc

9. Merging of Indian Airlines in Air India increase the business operations of the airline


Here are the weaknesses in the Air India SWOT Analysis:

1. Labour Problems and political intervention is a cause of worry for Air India
2. Financial crisis leading to payment issues of employees


Following are the Opportunities in Air India SWOT Analysis:

1. Dedicated set of customers can boost Air India's business. Also, it can leverage on brand new fleet

2. The company can benefit from expansion of routes and international destinations

3. Solving internal issues regarding workforce can hugely boost image and operations


The threats in the SWOT Analysis of Air India are as mentioned:

1. Rising Labour Costs can affect Air India's business operations
2. Rising Fuel Costs directly impact the running costs
3. Losing Marketshare due to other carriers can affect business of Air India

Air India Competition

Below are the top 9 Air India competitors:

1. Jet Airways

2. Indigo Airlines

3. Vistara

4. Emirates

5. Singapore Airlines

6. British Airways

7. Qatar Airways

8. Qantas Airways

9. Malaysia Airlines

The brandguide table above concludes the Air India SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air India. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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