Air India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air India analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air India SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air India to benchmark its business & performance as compared to the competitors and industry. As of 2020, Air India is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air India competitors and includes Air India target market, segmentation, positioning & Unique Selling Proposition (USP).

Air India SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air India Brand Analysis
Parent Company

Air India Limited





Tagline/ Slogan

Your Palace in the Sky


Air India is the oldest Indian international airline

Air India STP
Air India Segmentation

Indian international travellers

Air India Target Market

Corporate, Upper Middle Class

Air India Positioning

Air India offers premium airline travel from India to other global destinations

Air India SWOT Analysis
Air India Strengths

Below are the Strengths in the SWOT Analysis of Air India:

1. Strong Backing by the government of India is a big boost for Air India
2. Brand New Fleet of aircraft acquired by Air India

3. Air India is known for its unique and high quality "Maharaja" advertising

4. The company has its presence in more than 20+ countries

5. Air India covers approximately 50 destinations in India

6. Good advertising and branding has increased brand value

7. Online ticketing and low prices have increased the sales of Air India

8. The airline offers inflight entertainment, lounge services etc

9. Merging of Indian Airlines in Air India increase the business operations of the airline

Air India Weaknesses

Here are the weaknesses in the Air India SWOT Analysis:

1. Labour Problems and political intervention is a cause of worry for Air India
2. Financial crisis leading to payment issues of employees

Air India Opportunities

Following are the Opportunities in Air India SWOT Analysis:

1. Dedicated set of customers can boost Air India's business. Also, it can leverage on brand new fleet

2. The company can benefit from expansion of routes and international destinations

3. Solving internal issues regarding workforce can hugely boost image and operations

Air India Threats

The threats in the SWOT Analysis of Air India are as mentioned:

1. Rising Labour Costs can affect Air India's business operations
2. Rising Fuel Costs directly impact the running costs
3. Losing Marketshare due to other carriers can affect business of Air India

Air India Competition

Below are the top 9 Air India competitors:

1. Jet Airways

2. Indigo Airlines

3. Vistara

4. Emirates

5. Singapore Airlines

6. British Airways

7. Qatar Airways

8. Qantas Airways

9. Malaysia Airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air India. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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