Air India is one of the leading brands in the airlines sector. Air India SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air India:
Strong Backing by the government of India is a big boost for Air India
Brand New Fleet of aircraft acquired by Air India
Air India is known for its unique and high quality "Maharaja" advertising
The company has its presence in more than 20+ countries
Air India covers approximately 50 destinations in India
Good advertising and branding has increased brand value
Online ticketing and low prices have increased the sales of Air India
The airline offers inflight entertainment, lounge services etc
Merging of Indian Airlines in Air India increase the business operations of the airline
Above are the strengths in the SWOT Analysis of Air India. The strengths of Air India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air India Weaknesses
Labour Problems and political intervention is a cause of worry for Air India
Financial crisis leading to payment issues of employees
These were the weaknesses in the Air India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air India is the oldest Indian international airline
Air India STP
Indian international travellers
Corporate, Upper Middle Class
Air India offers premium airline travel from India to other global destinations
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