Korean Air SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Korean Air SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Korean Air, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Korean Air is one of the leading brands in the airlines sector. The article below lists the Korean Air SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Korean Air Strengths

The strengths of Korean Air looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Korean Air :

1. Wide market reach in over 45 countries
2. Strong backing of Korean Govt.
3. Involved in many eco-friendly initiatives

4. Has nearly 130 destinations across the world

5. It is amongst the top airlines in terms of passengers carried

6. Its Skypass loyalty program is hugely popular among the passengers

Korean Air Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Korean Air SWOT Analysis:

1. Loss of market share to low cost airlines

2. Stiff competition means operations are restricted on certain important routes

Korean Air Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Korean Air SWOT Analysis:

1. Positive outlook towards Korean travel and tourism industry
2. Leverage on  Korean Air Aerospace Division (KAL-ASD)

3. More penetration in emerging economies to tap-international flyers

Korean Air Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Korean Air are as mentioned:

1. Rising fuel prices
2. Foreign currency fluctuations
3. Rising labor cost and changing govt policies

Read Similar SWOT analysis

Hence this concludes the Korean Air SWOT analysis.

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About Korean Air

Korean Air Overview
Parent Company

Hanjin Group





Tagline/ Slogan

Excellence in Flight


Best Airline in cargo transportation area

Korean Air STP

Customers looking for comfort/reliability

Target Market

Middle class/upper middle class


Premium airlines operating globally

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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