Air France SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Air France analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air France SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air France to benchmark its business & performance as compared to the competitors and industry. As of 2020, Air France is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Air France competitors and includes Air France target market, segmentation, positioning & Unique Selling Proposition (USP).

Air France SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Air France Brand Analysis
Parent Company

Air France-KLM





Tagline/ Slogan

Making the Sky the best place on the Earth; France is in the air


Air France has good in-flight entertainment and tie up with rail service in Paris enabling air ticket booking at railway station

Air France STP
Air France Segmentation

Upper middle class/Businessmen

Air France Target Market

Passengers looking for luxury/comfort

Air France Positioning

Air France services make flying the best experience for customers

Air France SWOT Analysis
Air France Strengths

Below are the Strengths in the SWOT Analysis of Air France:

1. Air France is a very well established airline serving 270+ destinations worldwide  with a fleet size of over 250

2. Air France has a strong hub at Paris-Charles de Gaulle Airport
3. Tie-up with SNCF to provide rail services at TGV station in Paris. Travelers can book air ticket, check-in for the flight at the railway   station itself

4. Through the mobile site and Air France apps, all major services are available on a smart phone in 9 languages and at no extra charge

5. Good branding and marketing through TVCs print ads and sponsorship

6. Air France has a reach to over 200 international destinations

7. More than 80000+ employees are with the airlines

8. Merger of Air France and KLM has made them a powerful force in the airline industry

Air France Weaknesses

Here are the weaknesses in the Air France SWOT Analysis:

1. Intense competition means limited market share growth
2. Air France has many subsidiaries and efficiently managing them is becoming difficult

Air France Opportunities

Following are the Opportunities in Air France SWOT Analysis:

1.  Air France can capitalise on central dual hub-based network

2. Capture European sourced international traffic

3. Use SkyTeam alliance to strengthen margins

4. Improve labour relations via employee ownership programme

Air France Threats

The threats in the SWOT Analysis of Air France are as mentioned:

1. Short-haul pricing pressure as competition intensifies

2. Persistently high fuel costs can reduce margins of Air France

3. Personnel cost increases despite long-term agreements in place

Air France Competition

Below are the top 13 Air France competitors:

1. Air India

2. Singapore Airlines

3. Etihad Airways

4. Malaysia Airlines

5. Qatar Airways

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Emirates

11. Virgin Atlantic

12. United Airlines

13. KLM

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air France. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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