Air France is one of the leading brands in the airlines sector. Air France SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air France:
Air France is a very well established airline serving 270+ destinations worldwidewith a fleet size of over 250
Air France has a strong hub at Paris-Charles de Gaulle Airport
Tie-up with SNCF to provide rail services at TGV station in Paris. Travelers can book air ticket, check-in for the flight at the railway station itself
Through the mobile site and Air France apps, all major services are available on a smart phone in 9 languages and at no extra charge
Good branding and marketing through TVCs print ads and sponsorship
Air France has a reach to over 200 international destinations
More than 80000+ employees are with the airlines
Merger of Air France and KLM has made them a powerful force in the airline industry
Above are the strengths in the SWOT Analysis of Air France. The strengths of Air France looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air France Weaknesses
Intense competition means limited market share growth
Air France has many subsidiaries and efficiently managing them is becoming difficult
These were the weaknesses in the Air France SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Making the Sky the best place on the Earth; France is in the air
Air France has good in-flight entertainment and tie up with rail service in Paris enabling air ticket booking at railway station
Air France STP
Upper middle class/Businessmen
Passengers looking for luxury/comfort
Air France services make flying the best experience for customers
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