Air France SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 16507

SWOT analysis of Air France analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air France SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air France to benchmark its business & performance as compared to the competitors and industry. Air France is one of the leading brands in the airlines sector. The table below also lists the top Air France competitors and elaborates Air France market segmentation, target group, positioning & Unique Selling Proposition (USP).

Air France SWOT, Competitors, Marketing STP & Brand analysis Table
Air France Brand Analysis
Parent Company

Air France-KLM

Category

International

Sector

Airlines

Tagline/ Slogan

Making the Sky the best place on the Earth; France is in the air

USP

Air France has good in-flight entertainment and tie up with rail service in Paris enabling air ticket booking at railway station

Air France STP
Segment

Upper middle class/Businessmen

Target Group

Passengers looking for luxury/comfort

Positioning

Air France services make flying the best experience for customers

Air France SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air France. Strengths are:

1. Air France is a very well established airline serving 270+ destinations worldwide  with a fleet size of over 250

2. Air France has a strong hub at Paris-Charles de Gaulle Airport
3. Tie-up with SNCF to provide rail services at TGV station in Paris. Travelers can book air ticket, check-in for the flight at the railway   station itself

4. Through the mobile site and Air France apps, all major services are available on a smart phone in 9 languages and at no extra charge

5. Good branding and marketing through TVCs print ads and sponsorship

6. Air France has a reach to over 200 international destinations

7. More than 80000+ employees are with the airlines

8. Merger of Air France and KLM has made them a powerful force in the airline industry

Weaknesses

Here are the weaknesses in the Air France SWOT Analysis:

1. Intense competition means limited market share growth
2. Air France has many subsidiaries and efficiently managing them is becoming difficult

Opportunities

Following are the Opportunities in Air France SWOT Analysis:

1.  Air France can capitalise on central dual hub-based network

2. Capture European sourced international traffic

3. Use SkyTeam alliance to strengthen margins

4. Improve labour relations via employee ownership programme

Threats

The threats in the SWOT Analysis of Air France are as mentioned:

1. Short-haul pricing pressure as competition intensifies

2. Persistently high fuel costs can reduce margins of Air France

3. Personnel cost increases despite long-term agreements in place

Air France Competition
Competitors

Below are the top 13 Air France competitors:

1. Air India

2. Singapore Airlines

3. Etihad Airways

4. Malaysia Airlines

5. Qatar Airways

6. Qantas Airways

7. Lufthansa

8. British Airways

9. Turkish Airlines

10. Emirates

11. Virgin Atlantic

12. United Airlines

13. KLM

The brandguide table above concludes the Air France SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air France. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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