WestJet Airlines is one of the leading brands in the airlines sector. WestJet Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of WestJet Airlines:
Having the lowest airfare costs in Canada gives competitive advantage
Recipient of the Canadian Airline of the year award resulting in very high morale of employees
Strong brand image in Canada as offering a safe, customer focused and enjoyable air travel
Non-unionized labour force keeping costs and risk of labour disputes low
Good brand reputation and presence
Above are the strengths in the SWOT Analysis of WestJet Airlines. The strengths of WestJet Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
WestJet Airlines Weaknesses
Lack of many Trans-Continental flights
It does not provide any sort of first class seating which can be a factor for losing higher class travelers
Being a low cost carrier, in-flight entertainment and snacks are being compromised which is of concern to many passengers
These were the weaknesses in the WestJet Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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