Swiss International Airlines SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Swiss International Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In Swiss International Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swiss International Airlines to benchmark its business & performance as compared to the competitors. Swiss International Airlines is one of the leading brands in the airlines sector.

The article below lists the Swiss International Airlines SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Swiss International Airlines SWOT Analysis:

SWOT Analysis of Swiss International Airlines

For Swiss International Airlines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Swiss International Airlines Strengths

The strengths of Swiss International Airlines looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Swiss International Airlines :

1. Winner of the Best Airline western Europe award
2. Efficient airport service level at Zurich airport hub
3. New long haul business class seats provide flat bed comfort thus providing more luxuries to customers at competitors prices
4. Strong brand presence pan Europe

Swiss International Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Swiss International Airlines SWOT Analysis:

1. Lesser number of flights despite good destinations as compared to leading global players

2. Market share is limited due to intense competition

Swiss International Airlines Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Swiss International Airlines SWOT Analysis:

1. Leverage ownership of Swiss Aviation Training and Swiss World Cargo
2. Being a subsidiary of Lufthansa allows Swiss to expand its operations in previously unviable destinations
3. More customer services to increase experience

Swiss International Airlines Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Swiss International Airlines are as mentioned:

1. Fierce competition from other international airlines
2. Increasing cost of aviation fuel
3. Increasing labor cost

Swiss International Airlines Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Swiss International Airlines:

1. British Airways
2. American Airlines
3. Air France

Hence this concludes the Swiss International Airlines SWOT analysis.

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About Swiss International Airlines

Swiss International Airlines Overview
Parent Company

Deutsche Lufthansa AG





Tagline/ Slogan

Our sign is a promise


National flag carrier of Switzerland

Swiss International Airlines STP

Business men / Frequent travelers

Target Market

Upper middle class


On time performance and quality service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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