Swiss International Airlines SWOT Analysis
Swiss International Airlines is one of the leading brands in the airlines sector. Swiss International Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Swiss International Airlines:
Quick Glance:
Swiss International Airlines Strengths
- Winner of the Best Airline western Europe award
- Efficient airport service level at Zurich airport hub
- New long haul business class seats provide flat bed comfort thus providing more luxuries to customers at competitors prices
- Strong brand presence pan Europe
Above are the strengths in the SWOT Analysis of Swiss International Airlines. The strengths of Swiss International Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Swiss International Airlines Weaknesses
- Lesser number of flights despite good destinations as compared to leading global players
- Market share is limited due to intense competition
These were the weaknesses in the Swiss International Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Swiss International Airlines Opportunities
- Leverage ownership of Swiss Aviation Training and Swiss World Cargo
- Being a subsidiary of Lufthansa allows Swiss to expand its operations in previously unviable destinations
- More customer services to increase experience
Above we covered the opportunities in Swiss International Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Swiss International Airlines Threats
- Fierce competition from other international airlines
- Increasing cost of aviation fuel
- Increasing labor cost
The threats in the SWOT Analysis of Swiss International Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Swiss International Airlines SWOT analysis.
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About Swiss International Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Swiss International Airlines Overview | |
|---|---|
| Parent Company |
Deutsche Lufthansa AG |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Our sign is a promise |
| USP |
National flag carrier of Switzerland |
| Swiss International Airlines STP | |
| Segmentation |
Business men / Frequent travelers |
| Target Market |
Upper middle class |
| Positioning |
On time performance and quality service |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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