Swiss International Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Swiss International Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swiss International Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swiss International Airlines to benchmark its business & performance as compared to the competitors and industry. As of 2020, Swiss International Airlines is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swiss International Airlines competitors and includes Swiss International Airlines target market, segmentation, positioning & Unique Selling Proposition (USP).

Swiss International Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Swiss International Airlines Brand Analysis
Parent Company

Deutsche Lufthansa AG





Tagline/ Slogan

Our sign is a promise


National flag carrier of Switzerland

Swiss International Airlines STP
Swiss International Airlines Segmentation

Business men / Frequent travelers

Swiss International Airlines Target Market

Upper middle class

Swiss International Airlines Positioning

On time performance and quality service

Swiss International Airlines SWOT Analysis
Swiss International Airlines Strengths

Below are the Strengths in the SWOT Analysis of Swiss International Airlines:

1. Winner of the Best Airline western Europe award
2. Efficient airport service level at Zurich airport hub
3. New long haul business class seats provide flat bed comfort thus providing more luxuries to customers at competitors prices
4. Strong brand presence pan Europe

Swiss International Airlines Weaknesses

Here are the weaknesses in the Swiss International Airlines SWOT Analysis:

1. Lesser number of flights despite good destinations as compared to leading global players

2. Market share is limited due to intense competition

Swiss International Airlines Opportunities

Following are the Opportunities in Swiss International Airlines SWOT Analysis:

1. Leverage ownership of Swiss Aviation Training and Swiss World Cargo
2. Being a subsidiary of Lufthansa allows Swiss to expand its operations in previously unviable destinations
3. More customer services to increase experience

Swiss International Airlines Threats

The threats in the SWOT Analysis of Swiss International Airlines are as mentioned:

1. Fierce competition from other international airlines
2. Increasing cost of aviation fuel
3. Increasing labor cost

Swiss International Airlines Competition

Below are the top 3 Swiss International Airlines competitors:

1. British Airways
2. American Airlines
3. Air France

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swiss International Airlines. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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