Swiss International Airlines SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Swiss International Airlines SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Swiss International Airlines, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Swiss International Airlines is one of the leading brands in the airlines sector. The article below lists the Swiss International Airlines SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Swiss International Airlines Strengths

The strengths of Swiss International Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Swiss International Airlines :

1. Winner of the Best Airline western Europe award
2. Efficient airport service level at Zurich airport hub
3. New long haul business class seats provide flat bed comfort thus providing more luxuries to customers at competitors prices
4. Strong brand presence pan Europe

Swiss International Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Swiss International Airlines SWOT Analysis:

1. Lesser number of flights despite good destinations as compared to leading global players

2. Market share is limited due to intense competition

Swiss International Airlines Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Swiss International Airlines SWOT Analysis:

1. Leverage ownership of Swiss Aviation Training and Swiss World Cargo
2. Being a subsidiary of Lufthansa allows Swiss to expand its operations in previously unviable destinations
3. More customer services to increase experience

Swiss International Airlines Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Swiss International Airlines are as mentioned:

1. Fierce competition from other international airlines
2. Increasing cost of aviation fuel
3. Increasing labor cost

Read Similar SWOT analysis

Hence this concludes the Swiss International Airlines SWOT analysis.

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About Swiss International Airlines

Swiss International Airlines Overview
Parent Company

Deutsche Lufthansa AG





Tagline/ Slogan

Our sign is a promise


National flag carrier of Switzerland

Swiss International Airlines STP

Business men / Frequent travelers

Target Market

Upper middle class


On time performance and quality service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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