Air New Zealand SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 13283

SWOT analysis of Air New Zealand analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Air New Zealand SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air New Zealand to benchmark its business & performance as compared to the competitors and industry. Air New Zealand is one of the leading brands in the airlines sector. The table below also lists the top Air New Zealand competitors and elaborates Air New Zealand market segmentation, target group, positioning & Unique Selling Proposition (USP).

Air New Zealand SWOT, Competitors, Marketing STP & Brand analysis Table
Air New Zealand Brand Analysis
Parent Company

New Zealand Government





Tagline/ Slogan

Amazing journeys. Every day


It's the only airline to circumnavigate the world

Air New Zealand STP

Customers looking for comfort

Target Group

Middle class / Upper middle class



Air New Zealand SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Air New Zealand. Strengths are:

1. Skytrax rated it as one of the top ten airlines and was awarded by air transport world as Airline of the year
2. Special routes have been designed to promote trade and marketing
3. It is currently the only airline to circumnavigate the world

4. Organizational structure is very well balanced and organized


Here are the weaknesses in the Air New Zealand SWOT Analysis:

1. Brand awareness and number of destinations are lesser compared to global giant

2. Limited operations and market share due to heavy competition


Following are the Opportunities in Air New Zealand SWOT Analysis:

1. Strategic alliance with Qantans will help to strengthen its position in the industry
2. Leverage on the award Airline of the Year in 2010 and 2012 given by the Air Transport World Global Airline Awards to create a strong brand image


The threats in the SWOT Analysis of Air New Zealand are as mentioned:

1. Strong competition from foreign players and LCCs

2. Increasing Fuel cost
3. Increasing labor cost

Air New Zealand Competition

Below are the top 3 Air New Zealand competitors:

1. Qantans
2. Pacific Blue
3. Jetstar Airways

The brandguide table above concludes the Air New Zealand SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Air New Zealand. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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