Air New Zealand SWOT Analysis, Competitors & USP

Air New Zealand SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Air New Zealand, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Air New Zealand to benchmark its business & performance as compared to the competitors, and make strategic improvements. Air New Zealand is one of the leading brands in the airlines sector.

The article below lists the Air New Zealand SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Air New Zealand SWOT Analysis:

SWOT Analysis of Air New Zealand

For Air New Zealand, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Air New Zealand Strengths

The strengths of Air New Zealand looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Air New Zealand :

1. Skytrax rated it as one of the top ten airlines and was awarded by air transport world as Airline of the year
2. Special routes have been designed to promote trade and marketing
3. It is currently the only airline to circumnavigate the world

4. Organizational structure is very well balanced and organized

Air New Zealand Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Air New Zealand SWOT Analysis:

1. Brand awareness and number of destinations are lesser compared to global giant

2. Limited operations and market share due to heavy competition

Air New Zealand Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Air New Zealand SWOT Analysis:

1. Strategic alliance with Qantans will help to strengthen its position in the industry
2. Leverage on the award Airline of the Year in 2010 and 2012 given by the Air Transport World Global Airline Awards to create a strong brand image

Air New Zealand Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Air New Zealand are as mentioned:

1. Strong competition from foreign players and LCCs

2. Increasing Fuel cost
3. Increasing labor cost

Air New Zealand Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Air New Zealand:

1. Qantans
2. Pacific Blue
3. Jetstar Airways

Hence this concludes the Air New Zealand SWOT analysis.

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About Air New Zealand

Air New Zealand Overview
Parent Company	New Zealand Government
Category	International
Sector	Airlines
Tagline/ Slogan	Amazing journeys. Every day
USP	It's the only airline to circumnavigate the world
Air New Zealand STP
Segmentation	Customers looking for comfort
Target Market	Middle class / Upper middle class
Positioning	Semi-premium

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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