Air New Zealand SWOT Analysis

Published in Airlines category by MBA Skool Team

Air New Zealand is one of the leading brands in the airlines sector. Air New Zealand SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air New Zealand:

Air New Zealand Strengths

  1. Skytrax rated it as one of the top ten airlines and was awarded by air transport world as Airline of the year
  2. Special routes have been designed to promote trade and marketing
  3. It is currently the only airline to circumnavigate the world
  4. Organizational structure is very well balanced and organized

Above are the strengths in the SWOT Analysis of Air New Zealand. The strengths of Air New Zealand looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Air New Zealand Weaknesses

  1. Brand awareness and number of destinations are lesser compared to global giant
  2. Limited operations and market share due to heavy competition

These were the weaknesses in the Air New Zealand SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Air New Zealand Opportunities

  1. Strategic alliance with Qantans will help to strengthen its position in the industry
  2. Leverage on the award Airline of the Year in 2010 and 2012 given by the Air Transport World Global Airline Awards to create a strong brand image

Above we covered the opportunities in Air New Zealand SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Air New Zealand Threats

  1. Strong competition from foreign players and LCCs
  2. Increasing Fuel cost
  3. Increasing labor cost

The threats in the SWOT Analysis of Air New Zealand are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Air New Zealand SWOT analysis.

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About Air New Zealand

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Air New Zealand Overview
Parent Company

New Zealand Government

Category

International

Sector

Airlines

Tagline/ Slogan

Amazing journeys. Every day

USP

It's the only airline to circumnavigate the world

Air New Zealand STP
Segmentation

Customers looking for comfort

Target Market

Middle class / Upper middle class

Positioning

Semi-premium


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Air New Zealand. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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