Air New Zealand SWOT Analysis
Here is a detailed SWOT analysis of Air New Zealand covering strengths, weaknesses, opportunities and threats.
Air New Zealand Strengths
- Skytrax rated it as one of the top ten airlines and was awarded by air transport world as Airline of the year
- Special routes have been designed to promote trade and marketing
- It is currently the only airline to circumnavigate the world
- Organizational structure is very well balanced and organized
Above are the strengths in the SWOT Analysis of Air New Zealand. The strengths of Air New Zealand looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air New Zealand Weaknesses
- Brand awareness and number of destinations are lesser compared to global giant
- Limited operations and market share due to heavy competition
These were the weaknesses in the Air New Zealand SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air New Zealand Opportunities
- Strategic alliance with Qantans will help to strengthen its position in the industry
- Leverage on the award Airline of the Year in 2010 and 2012 given by the Air Transport World Global Airline Awards to create a strong brand image
Above we covered the opportunities in Air New Zealand SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Air New Zealand
Air New Zealand Threats
- Strong competition from foreign players and LCCs
- Increasing Fuel cost
- Increasing labor cost
The threats in the SWOT Analysis of Air New Zealand are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Air New Zealand SWOT analysis.
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About Air New Zealand
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air New Zealand Overview | |
|---|---|
| Parent Company |
New Zealand Government |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Amazing journeys. Every day |
| USP |
It's the only airline to circumnavigate the world |
| Air New Zealand STP | |
| Segmentation |
Customers looking for comfort |
| Target Market |
Middle class / Upper middle class |
| Positioning |
Semi-premium |
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