Air New Zealand SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

New Zealand Government

International

Airlines

Amazing journeys. Every day

It's the only airline to circumnavigate the world

Customers looking for comfort

Middle class / Upper middle class

Semi-premium

Below are the Strengths in the SWOT Analysis of Air New Zealand:

1. Skytrax rated it as one of the top ten airlines and was awarded by air transport world as Airline of the year
2. Special routes have been designed to promote trade and marketing
3. It is currently the only airline to circumnavigate the world

4. Organizational structure is very well balanced and organized

Here are the weaknesses in the Air New Zealand SWOT Analysis:

1. Brand awareness and number of destinations are lesser compared to global giant

2. Limited operations and market share due to heavy competition

Following are the Opportunities in Air New Zealand SWOT Analysis:

1. Strategic alliance with Qantans will help to strengthen its position in the industry
2. Leverage on the award Airline of the Year in 2010 and 2012 given by the Air Transport World Global Airline Awards to create a strong brand image

The threats in the SWOT Analysis of Air New Zealand are as mentioned:

1. Strong competition from foreign players and LCCs

2. Increasing Fuel cost
3. Increasing labor cost

Below are the top 3 Air New Zealand competitors:

1. Qantans
2. Pacific Blue
3. Jetstar Airways