Emirates is one of the leading brands in the airlines sector. Emirates SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Emirates:
Strong hub in Dubai gives access to Emirates airlines across Europe and Asia
Satisfied Customer and Preferred Airline of Customers
Has a strong workforce of over 50,000 employees
Emirates airlines has a tremendous reach covering 70+ countries in 6 continents
Excellent advertising and branding through TVC, print, online ads
Emirates airlines has excelled in customer service, exclusive lounges, inflight entertainment etc
Above are the strengths in the SWOT Analysis of Emirates. The strengths of Emirates looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Relying Heavily on International Onward Moving Traffic
Intense competition means limited market share growth for Emirates and high cost of maintaining bench-mark standards
These were the weaknesses in the Emirates SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Be good to yourself, Fly Emirates; Fly Emirates. Keep Discovering
Emirates is a premium airline serving global destinations
Passengers Preferring Comfort / reliability for air travel
Corporates and Upper Class
Emirates airlines is a premium way of travelling across the globe
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