Ryan Air SWOT Analysis, Competitors & USP

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SWOT Analysis of Ryan Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ryan Air

Parent Company

Christopher Ryan / Liam Lonergan / Tony Ryan





Tagline/ Slogan

Fly cheaper; The low fares airline


Lowest Price

Ryan Air STP


Budget airlines

Target Group

Middle Class and Lower Middle Class


Low Cost No Frills

Ryan Air SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ryan Air :

1. Well Established / Strong Foothold in European Market in LCC Segment

2. Strong player in the UK market

3. Has over 160 destinations and high flight frequency

4. Caters to over 75 million passengers

5. Over 300 aircraft makes it one of the largest airline carriers


1. Alleged strained employee relations affect image
2. Limited international penetration and low global presence


1. Brand New Fleet can be used to tap newer markets 
2. Has been in the business for a long time and has got the customer confidence

3. Increase routes and also international destinations


1. Cost of managing employees increasing along with fuel price
2. Changing policies and regulations by Govts
3. Increasing Competition in LCC segment in European Market

Ryan Air Competition


Below are the 3 main Ryan Air competitors :

1.Aer Lingus 

The brandguide table above concludes the Ryan Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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