Ryan Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ryan Air analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ryan Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ryan Air to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ryan Air is one of the leading brands in the airlines sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ryan Air competitors and includes Ryan Air target market, segmentation, positioning & Unique Selling Proposition (USP).

Ryan Air SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ryan Air Brand Analysis
Parent Company

Christopher Ryan / Liam Lonergan / Tony Ryan





Tagline/ Slogan

Fly cheaper; The low fares airline


Lowest Price

Ryan Air STP
Ryan Air Segmentation

Budget airlines

Ryan Air Target Market

Middle Class and Lower Middle Class

Ryan Air Positioning

Low Cost No Frills

Ryan Air SWOT Analysis
Ryan Air Strengths

Below are the Strengths in the SWOT Analysis of Ryan Air:

1. Well Established / Strong Foothold in European Market in LCC Segment

2. Strong player in the UK market

3. Has over 160 destinations and high flight frequency

4. Caters to over 75 million passengers

5. Over 300 aircraft makes it one of the largest airline carriers

Ryan Air Weaknesses

Here are the weaknesses in the Ryan Air SWOT Analysis:

1. Alleged strained employee relations affect image
2. Limited international penetration and low global presence

Ryan Air Opportunities

Following are the Opportunities in Ryan Air SWOT Analysis:

1. Brand New Fleet can be used to tap newer markets 
2. Has been in the business for a long time and has got the customer confidence

3. Increase routes and also international destinations

Ryan Air Threats

The threats in the SWOT Analysis of Ryan Air are as mentioned:

1. Cost of managing employees increasing along with fuel price
2. Changing policies and regulations by Govts
3. Increasing Competition in LCC segment in European Market

Ryan Air Competition

Below are the top 3 Ryan Air competitors:

1.Aer Lingus 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ryan Air. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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