Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Ryan Air analyses the brand by its strengths, weaknesses, opportunities & threats. In Ryan Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ryan Air to benchmark its business & performance as compared to the competitors. Ryan Air is one of the leading brands in the airlines sector.
The article below lists the Ryan Air SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ryan Air SWOT Analysis:
For Ryan Air, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Ryan Air Strengths
The strengths of Ryan Air looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ryan Air :
1. Well Established / Strong Foothold in European Market in LCC Segment
2. Strong player in the UK market
3. Has over 160 destinations and high flight frequency
4. Caters to over 75 million passengers
5. Over 300 aircraft makes it one of the largest airline carriers
Ryan Air Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ryan Air SWOT Analysis:
1. Alleged strained employee relations affect image 2. Limited international penetration and low global presence
Ryan Air Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ryan Air SWOT Analysis:
1. Brand New Fleet can be used to tap newer markets 2. Has been in the business for a long time and has got the customer confidence
3. Increase routes and also international destinations
Ryan Air Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ryan Air are as mentioned:
1. Cost of managing employees increasing along with fuel price 2. Changing policies and regulations by Govts 3. Increasing Competition in LCC segment in European Market
Ryan Air Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ryan Air:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Ryan Air. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute