SWOT Analysis of Ryan Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Ryan Air |
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Parent Company |
Christopher Ryan / Liam Lonergan / Tony Ryan |
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Category |
International |
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Sector |
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Tagline/ Slogan |
Fly cheaper; The low fares airline |
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USP |
Lowest Price |
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Ryan Air STP |
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Segment |
Budget airlines |
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Target Group |
Middle Class and Lower Middle Class |
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Positioning |
Low Cost No Frills |
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Ryan Air SWOT |
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Strengths |
1. Well Established / Strong Foothold in European Market in LCC Segment 2. Strong player in the UK market 3. Has over 160 destinations and high flight frequency 4. Caters to over 75 million passengers 5. Over 300 aircraft makes it one of the largest airline carriers |
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Weaknesses |
1. Alleged strained employee relations affect image |
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Opportunities |
1. Brand New Fleet can be used to tap newer markets 3. Increase routes and also international destinations |
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Threats |
1. Cost of managing employees increasing along with fuel price |
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Ryan Air Competition |
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Competitors |
1.Aer Lingus |
The brandguide table above concludes the Ryan Air SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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