Ryan Air SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Ryan Air analyses the brand by its strengths, weaknesses, opportunities & threats. In Ryan Air SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ryan Air to benchmark its business & performance as compared to the competitors. Ryan Air is one of the leading brands in the airlines sector.

The article below lists the Ryan Air SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ryan Air SWOT Analysis:

SWOT Analysis of Ryan Air

For Ryan Air, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ryan Air Strengths

The strengths of Ryan Air looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ryan Air :

1. Well Established / Strong Foothold in European Market in LCC Segment

2. Strong player in the UK market

3. Has over 160 destinations and high flight frequency

4. Caters to over 75 million passengers

5. Over 300 aircraft makes it one of the largest airline carriers

Ryan Air Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ryan Air SWOT Analysis:

1. Alleged strained employee relations affect image
2. Limited international penetration and low global presence


Ryan Air Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ryan Air SWOT Analysis:

1. Brand New Fleet can be used to tap newer markets 
2. Has been in the business for a long time and has got the customer confidence

3. Increase routes and also international destinations

Ryan Air Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ryan Air are as mentioned:

1. Cost of managing employees increasing along with fuel price
2. Changing policies and regulations by Govts
3. Increasing Competition in LCC segment in European Market


Ryan Air Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ryan Air:

1.Aer Lingus 
2.EasyJet 
3.IAG

Hence this concludes the Ryan Air SWOT analysis.

Continue reading more about the brand/company.

About Ryan Air

Ryan Air Overview
Parent Company

Christopher Ryan / Liam Lonergan / Tony Ryan

Category

International

Sector

Airlines

Tagline/ Slogan

Fly cheaper; The low fares airline

USP

Lowest Price

Ryan Air STP
Segmentation

Budget airlines

Target Market

Middle Class and Lower Middle Class

Positioning

Low Cost No Frills


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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