Fiat SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 16495

SWOT analysis of Fiat analyses the brand/company with its strengths, weaknesses, opportunities & threats. Fiat is one of the leading brands in the automobiles sector. The table below also lists the top Fiat competitors and elaborates Fiat segmentation, targeting, positioning & USP.

Fiat SWOT, Competitors, Marketing STP & Brand analysis Table
Fiat Brand Analysis
Parent Company

Fiat Chrysler Automobiles

Category

Hatchback, Sedan

Sector

Automobiles

Tagline/ Slogan

Simply More; Driven by passion. FIAT

USP

Fiat offers elegant, unique design and affordable global luxury brand of cars

Fiat STP
Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Fiat is an automobile company which gives you the passion of driving

Fiat Product Portfolio
Brands

1. Fiat Linea

2. Fiat Palio Stile

3. Fiat Punto

4. Fiat Avventura

The above mentioned brands are the prominent products under the Fiat product portfolio.

Fiat SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fiat. Strengths are:

1. Joint venture operations are found in Italy, France, Turkey, India, Pakistan, China, Serbia and Russia.

2. It has over 130,000 employees globally and has production capacity of over 2 million cars a year

3. Fiat was the world's ninth largest carmaker and the largest in Italy

4. Fiat has formed a joint venture with India's TATA Motors and China's Chery motors.

5. Fiat has various brands associated with it like Ferrari, Masserati, Alpha Romeo

6. The brand has good advertising and marketing through print media, TV, online ads etc 

7. The company manufactures close to 1.5 million car units every year

Weaknesses

Here are the weaknesses in the Fiat SWOT Analysis:

1. Limited market share as compared to other big car brands

2. Fiat has not been able to become a leading car player in emerging economies

Opportunities

Following are the Opportunities in Fiat SWOT Analysis:

1. FIAT can focus on developing hybrid cars and fuel efficient cars for the future

2. Tapping emerging markets across the world and building a global brand

3. Fast growing automobile market can be an opportunity

4. More advertising and focus on services can help Fiat tap newer geographies

Threats

The threats in the SWOT Analysis of Fiat are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices can lead to reduction in car sales

3. Intense competition from global automobile brands can reduce FIAT's market share

4. Substitute modes of public transport like buses, metro trains etc

5. Groundbreaking innovations challenge existing excellence in production

Fiat Competition
Competitors

Below are the top 12 Fiat competitors:

1. Honda Motors

2. Ford Motor Company

3. Toyota Motor Corporation

4. Chevrolet

5. Nissan Motors

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Hyundai Motors

The brandguide table above concludes the Fiat SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fiat. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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