Published in Automobiles category by MBA Skool Team
Fiat is one of the leading brands in the automobiles sector. Fiat SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fiat:
Joint venture operations are found in Italy, France, Turkey, India, Pakistan, China, Serbia and Russia.
It has over 130,000 employees globally and has production capacity of over 2 million cars a year
Fiat was the world's ninth largest carmaker and the largest in Italy
Fiat has formed a joint venture with India's TATA Motors and China's Chery motors.
Fiat has various brands associated with it like Ferrari, Masserati, Alpha Romeo
The brand has good advertising and marketing through print media, TV, online ads etc
The company manufactures close to 1.5 million car units every year
Above are the strengths in the SWOT Analysis of Fiat. The strengths of Fiat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited market share as compared to other big car brands
Fiat has not been able to become a leading car player in emerging economies
These were the weaknesses in the Fiat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The above mentioned brands are the prominent products under the Fiat product portfolio.
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