Mercedes Benz SWOT Analysis, Competitors & USP

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SWOT Analysis of Mercedes Benz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mercedes Benz

Parent Company



Sedans, SUV’s



Tagline/ Slogan

The best or nothing


Mercedes is the global top-of-the-mind premium automobile brand

Mercedes Benz STP


Luxury automobile segment including sedans & SUV’s

Target Group

Business professional form the higher income group


Mercedes Benz is the best premium car in the world

Product Portfolio


1. Mercedes Benz C Class        2. Mercedes Benz E Class

3. Mercedes Benz GL Class      4. Mercedes Benz M Class

5. Mercedes Benz S Class        6. Mercedes Benz SL Class

7. Mercedes Benz SLK Class

Mercedes SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz :

1. Mercedes Benz has a strong brand value and global leader in premium cars
2. Mercedes is a financially strong company and hence invests huge money in manufacturing & brand building
3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes
4. More than $12bn allocated for R&D
5. Strong presence in motor sport under McLaren Mercedes
6. Manufactured and assembled in over 20 countries across the world
7. Mercedes holds patents on the majority of safety features

8. The company has a significant presence in sports & motorsports through sponsorships & participation respectively

9. Mercedes is a pioneer in advertising and marketing & createsbrand awareness through TVCs, print media, OOH and online ads

10. The company is a leader in innovation and is responsible for internal combustion engine, air bags etc


1. Intense competition means limited market share growth for Mercedes

2. Being a global car brand, even minute issues are blown out of proportion, which affect the brand adversely


1. Mercedes can focus on developing hybrid cars and fuel efficient cars for the future
2. Tapping emerging markets across the world and building a global brand
3. Fast growing luxury automobile market & increased income can be an opportunity for Mercedes Benz

4. The brand's strong presence can be leveraged to acquire more customers


1. Government policies for the automobile sector across the world can cause business losses for Mercedes
2. Ever increasing fuel prices
3. Intense competition from global automobile brands

Mercedes Benz Competition


Below are the 8 main Mercedes Benz competitors :

1. BMW

2. Porsche

3. Audi

4. Volkswagen

5. Jaguar

6. Ferrari

7. Aston Martin

8. Volvo

The brandguide table above concludes the Mercedes Benz SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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