Mercedes Benz SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 51918

SWOT analysis of Mercedes Benz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mercedes Benz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mercedes Benz to benchmark its business & performance as compared to the competitors and industry. Mercedes Benz is one of the leading brands in the automobiles sector. The table below also lists the top Mercedes Benz competitors and elaborates Mercedes Benz market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mercedes Benz SWOT, Competitors, Marketing STP & Brand analysis Table
Mercedes Benz Brand Analysis
Parent Company

Daimler

Category

Sedans, SUV’s

Sector

Automobiles

Tagline/ Slogan

The best or nothing

USP

Mercedes is the global top-of-the-mind premium automobile brand

Mercedes Benz STP
Segment

Luxury automobile segment including sedans & SUV’s

Target Group

Business professional form the higher income group

Positioning

Mercedes Benz is the best premium car in the world

Mercedes Benz Product Portfolio
Brands

1. Mercedes Benz C Class        2. Mercedes Benz E Class

3. Mercedes Benz GL Class      4. Mercedes Benz M Class

5. Mercedes Benz S Class        6. Mercedes Benz SL Class

7. Mercedes Benz SLK Class

The above mentioned brands are the prominent products under the Mercedes Benz product portfolio.

Mercedes Benz SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mercedes Benz. Strengths are:

1. Mercedes Benz has a strong brand value and global leader in premium cars
2. Mercedes is a financially strong company and hence invests huge money in manufacturing & brand building
3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes
4. More than $12bn allocated for R&D
5. Strong presence in motor sport under McLaren Mercedes
6. Manufactured and assembled in over 20 countries across the world
7. Mercedes holds patents on the majority of safety features

8. The company has a significant presence in sports & motorsports through sponsorships & participation respectively

9. Mercedes is a pioneer in advertising and marketing & createsbrand awareness through TVCs, print media, OOH and online ads

10. The company is a leader in innovation and is responsible for internal combustion engine, air bags etc

Weaknesses

Here are the weaknesses in the Mercedes Benz SWOT Analysis:

1. Intense competition means limited market share growth for Mercedes

2. Being a global car brand, even minute issues are blown out of proportion, which affect the brand adversely

Opportunities

Following are the Opportunities in Mercedes Benz SWOT Analysis:

1. Mercedes can focus on developing hybrid cars and fuel efficient cars for the future
2. Tapping emerging markets across the world and building a global brand
3. Fast growing luxury automobile market & increased income can be an opportunity for Mercedes Benz

4. The brand's strong presence can be leveraged to acquire more customers

Threats

The threats in the SWOT Analysis of Mercedes Benz are as mentioned:

1. Government policies for the automobile sector across the world can cause business losses for Mercedes
2. Ever increasing fuel prices
3. Intense competition from global automobile brands

Mercedes Benz Competition
Competitors

Below are the top 8 Mercedes Benz competitors:

1. BMW

2. Porsche

3. Audi

4. Volkswagen

5. Jaguar

6. Ferrari

7. Aston Martin

8. Volvo

The brandguide table above concludes the Mercedes Benz SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mercedes Benz. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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