Mitsubishi Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mitsubishi Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mitsubishi Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mitsubishi Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mitsubishi Motors competitors and includes Mitsubishi Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

Mitsubishi Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mitsubishi Motors Brand Analysis
Parent Company

Mitsubishi Group


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

Wake up and drive; Driven to thrill; Love that car; Pursuing the Origins of Car Engineering


Mitsubishi motors is a part of one of the biggest industrial groups in Japan with strong presence in automobiles and good financial position

Mitsubishi Motors STP
Mitsubishi Motors Segmentation

Complete automobile segment including hatchbacks, sedans & SUV’s

Mitsubishi Motors Target Market

Young executives from the upper-middle income bracket

Mitsubishi Motors Positioning

Mitsubishi offers a car which you will love as it gives you thrill and comfort

Mitsubishi Motors Product Portfolio

1. Mitsubishi Eclipse

2. Mitsubishi Lancer

3. Mitsubishi Pajero

4. Mitsubishi Outlander

The above mentioned brands are the prominent products under the Mitsubishi Motors product portfolio.

Mitsubishi Motors SWOT Analysis
Mitsubishi Motors Strengths

Below are the Strengths in the SWOT Analysis of Mitsubishi Motors:

1. Mitsubishi is one of the most popular brands in the automobile industry with excellent advertising and brand presence

2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports offered by Mitsubishi motors

3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States and Brazil

4. Has over 30,000 employees in the company

5. Mitsubishi motors is a global brand having a wide geographic reach with strategic alliances

6. Good advertising and branding of the car company

7. Mitsubishi also manufactures commercial vehicles and trucks along with cars

8. The company has developed electric cars, which have been received very well in the market

Mitsubishi Motors Weaknesses

Here are the weaknesses in the Mitsubishi Motors SWOT Analysis:

1. Intense competition from automobile brands means limited market share growth for Mitsubishi cars

2. The company was affected by the Asian crisis and alleged fuel mileage issue

Mitsubishi Motors Opportunities

Following are the Opportunities in Mitsubishi Motors SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future can boost Mitsubishi's business

2. Tapping emerging markets across the world and building a global brand

3. Fast growing automobile market can be tapped

4. Tie-up with leading automobile manufacturers can help Mitsubishi capture a new market

Mitsubishi Motors Threats

The threats in the SWOT Analysis of Mitsubishi Motors are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices can lead to decline in sale of cars

3. Intense competition from global automobile brands can reduce Mitsubishi's business

4. Substitute modes of public transport like buses, metro trains etc

Mitsubishi Motors Competition

Below are the top 12 Mitsubishi Motors competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Tata Motors

7. Maruti Suzuki

8. Hyundai Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Ford Motor Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mitsubishi Motors. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin