Mitsubishi Motors SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 11921

SWOT Analysis of Mitsubishi Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Motors

Parent Company

Mitsubishi Group


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

Wake up and drive; Driven to thrill; Love that car; Pursuing the Origins of Car Engineering


Mitsubishi motors is a part of one of the biggest industrial groups in Japan with strong presence in automobiles and good financial position

Mitsubishi Motors STP


Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket


Mitsubishi offers a car which you will love as it gives you thrill and comfort

Product Portfolio


1. Mitsubishi Eclipse

2. Mitsubishi Lancer

3. Mitsubishi Pajero

4. Mitsubishi Outlander

Mitsubishi Motors SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mitsubishi Motors :

1. Mitsubishi is one of the most popular brands in the automobile industry with excellent advertising and brand presence

2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports offered by Mitsubishi motors

3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States and Brazil

4. Has over 30,000 employees in the company

5. Mitsubishi motors is a global brand having a wide geographic reach with strategic alliances

6. Good advertising and branding of the car company

7. Mitsubishi also manufactures commercial vehicles and trucks along with cars

8. The company has developed electric cars, which have been received very well in the market


1. Intense competition from automobile brands means limited market share growth for Mitsubishi cars

2. The company was affected by the Asian crisis and alleged fuel mileage issue


1. Developing hybrid cars and fuel efficient cars for the future can boost Mitsubishi's business

2. Tapping emerging markets across the world and building a global brand

3. Fast growing automobile market can be tapped

4. Tie-up with leading automobile manufacturers can help Mitsubishi capture a new market


1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices can lead to decline in sale of cars

3. Intense competition from global automobile brands can reduce Mitsubishi's business

4. Substitute modes of public transport like buses, metro trains etc

Mitsubishi Motors Competition


Below are the 12 main Mitsubishi Motors competitors :

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Tata Motors

7. Maruti Suzuki

8. Hyundai Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Ford Motor Company

The brandguide table above concludes the Mitsubishi Motors SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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