Mitsubishi Motors SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 13798

SWOT analysis of Mitsubishi Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mitsubishi Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mitsubishi Motors to benchmark its business & performance as compared to the competitors and industry. Mitsubishi Motors is one of the leading brands in the automobiles sector. The table below also lists the top Mitsubishi Motors competitors and elaborates Mitsubishi Motors market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mitsubishi Motors SWOT, Competitors, Marketing STP & Brand analysis Table
Mitsubishi Motors Brand Analysis
Parent Company

Mitsubishi Group

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

Wake up and drive; Driven to thrill; Love that car; Pursuing the Origins of Car Engineering

USP

Mitsubishi motors is a part of one of the biggest industrial groups in Japan with strong presence in automobiles and good financial position

Mitsubishi Motors STP
Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

Mitsubishi offers a car which you will love as it gives you thrill and comfort

Mitsubishi Motors Product Portfolio
Brands

1. Mitsubishi Eclipse

2. Mitsubishi Lancer

3. Mitsubishi Pajero

4. Mitsubishi Outlander

The above mentioned brands are the prominent products under the Mitsubishi Motors product portfolio.

Mitsubishi Motors SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mitsubishi Motors. Strengths are:

1. Mitsubishi is one of the most popular brands in the automobile industry with excellent advertising and brand presence

2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports offered by Mitsubishi motors

3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States and Brazil

4. Has over 30,000 employees in the company

5. Mitsubishi motors is a global brand having a wide geographic reach with strategic alliances

6. Good advertising and branding of the car company

7. Mitsubishi also manufactures commercial vehicles and trucks along with cars

8. The company has developed electric cars, which have been received very well in the market

Weaknesses

Here are the weaknesses in the Mitsubishi Motors SWOT Analysis:

1. Intense competition from automobile brands means limited market share growth for Mitsubishi cars

2. The company was affected by the Asian crisis and alleged fuel mileage issue

Opportunities

Following are the Opportunities in Mitsubishi Motors SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future can boost Mitsubishi's business

2. Tapping emerging markets across the world and building a global brand

3. Fast growing automobile market can be tapped

4. Tie-up with leading automobile manufacturers can help Mitsubishi capture a new market

Threats

The threats in the SWOT Analysis of Mitsubishi Motors are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices can lead to decline in sale of cars

3. Intense competition from global automobile brands can reduce Mitsubishi's business

4. Substitute modes of public transport like buses, metro trains etc

Mitsubishi Motors Competition
Competitors

Below are the top 12 Mitsubishi Motors competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Chevrolet

5. Fiat

6. Tata Motors

7. Maruti Suzuki

8. Hyundai Motors

9. Skoda Auto

10. Volkswagen

11. Volvo

12. Ford Motor Company

The brandguide table above concludes the Mitsubishi Motors SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mitsubishi Motors. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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