Goodyear SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 11979

SWOT analysis of Goodyear analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Goodyear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Goodyear to benchmark its business & performance as compared to the competitors and industry. Goodyear is one of the leading brands in the automobiles sector. The table below also lists the top Goodyear competitors and elaborates Goodyear market segmentation, target group, positioning & Unique Selling Proposition (USP).

Goodyear SWOT, Competitors, Marketing STP & Brand analysis Table
Goodyear Brand Analysis
Parent Company



Tyre and Rubber Industry



Tagline/ Slogan

On the Wings of Goodyear; We discover, you explore; More driven; Get There


An international brand of high repute with competitive edge fueled by innovation and superior product quality.

Goodyear STP

Automobile industries

Target Group

Racing cars, heavy duty vehicles, passenger cars, bikes, industrial equipment-like forklifts, bulldozers, cranes etc.


Excellent product quality maintained over decades with continual improvement.

Goodyear SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Goodyear. Strengths are:

1. With the turnover of over $22 billion they are one of the world’s leading tyre makers with no.1 position in North America & Latin America and second position in Europe.
2. It has a Global Footprint with operations at 54 sites spread over 22 countries.
3. Innovation centers at Ohio and Luxemberg provide them with competitive edge in technology.
4. Excellent management team with over 70,000 employees globally

5. Company has established strong brand identity and customer loyalty.

6. Most successful tire supplier in Formula 1.


Here are the weaknesses in the Goodyear SWOT Analysis:

1. Penetration level in Asian emerging economies is less
2. Intense competition in the tyre industry makes market share constant
3. Studies reveal it company produces high amount of airpollution


Following are the Opportunities in Goodyear SWOT Analysis:

1. Emerging markets needs to be capitalized on.
2. Tie-ups with Automobile manufacturing giants may go a long way.
3.Innovative and catchy advertising campaigns


The threats in the SWOT Analysis of Goodyear are as mentioned:

1. Volatility in raw material prices.
2. Low priced substitutes
3. Stiff competition both from national and international companies.

4. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

5. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.

6. Fluctuations in exchange rates

Goodyear Competition

Below are the top 7 Goodyear competitors:

1. Yokohama Tyres
3.Cooper Tires

4. Michelin

5. Bridgestone

6. Pirelli

7. Continental

The brandguide table above concludes the Goodyear SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Goodyear. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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