Goodyear SWOT Analysis
Goodyear is one of the leading brands in the automobiles sector. Goodyear SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Goodyear:
Quick Glance:
Goodyear Strengths
- With the turnover of over $22 billion they are one of the world’s leading tyre makers with no.1 position in North America & Latin America and second position in Europe.
- It has a Global Footprint with operations at 54 sites spread over 22 countries.
- Innovation centers at Ohio and Luxemberg provide them with competitive edge in technology.
- Excellent management team with over 70,000 employees globally
- Company has established strong brand identity and customer loyalty.
- Most successful tire supplier in Formula 1.
Above are the strengths in the SWOT Analysis of Goodyear. The strengths of Goodyear looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Goodyear Weaknesses
- Penetration level in Asian emerging economies is less
- Intense competition in the tyre industry makes market share constant
- Studies reveal it company produces high amount of airpollution
These were the weaknesses in the Goodyear SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Goodyear Opportunities
- Emerging markets needs to be capitalized on.
- Tie-ups with Automobile manufacturing giants may go a long way.
- Innovative and catchy advertising campaigns
Above we covered the opportunities in Goodyear SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Goodyear Threats
- Volatility in raw material prices.
- Low priced substitutes
- Stiff competition both from national and international companies.
- Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.
- Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
- Fluctuations in exchange rates
The threats in the SWOT Analysis of Goodyear are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Goodyear SWOT analysis.
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About Goodyear
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Goodyear Overview | |
|---|---|
| Parent Company |
Goodyear |
| Category |
Tyre and Rubber Industry |
| Sector | |
| Tagline/ Slogan |
On the Wings of Goodyear; We discover, you explore; More driven; Get There |
| USP |
An international brand of high repute with competitive edge fueled by innovation and superior product quality. |
| Goodyear STP | |
| Segmentation |
Automobile industries |
| Target Market |
Racing cars, heavy duty vehicles, passenger cars, bikes, industrial equipment-like forklifts, bulldozers, cranes etc. |
| Positioning |
Excellent product quality maintained over decades with continual improvement. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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