Published in Automobiles category by MBA Skool Team
Goodyear is one of the leading brands in the automobiles sector. Goodyear SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Goodyear:
With the turnover of over $22 billion they are one of the world’s leading tyre makers with no.1 position in North America & Latin America and second position in Europe.
It has a Global Footprint with operations at 54 sites spread over 22 countries.
Innovation centers at Ohio and Luxemberg provide them with competitive edge in technology.
Excellent management team with over 70,000 employees globally
Company has established strong brand identity and customer loyalty.
Most successful tire supplier in Formula 1.
Above are the strengths in the SWOT Analysis of Goodyear. The strengths of Goodyear looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Penetration level in Asian emerging economies is less
Intense competition in the tyre industry makes market share constant
Studies reveal it company produces high amount of airpollution
These were the weaknesses in the Goodyear SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
On the Wings of Goodyear; We discover, you explore; More driven; Get There
An international brand of high repute with competitive edge fueled by innovation and superior product quality.
Racing cars, heavy duty vehicles, passenger cars, bikes, industrial equipment-like forklifts, bulldozers, cranes etc.
Excellent product quality maintained over decades with continual improvement.
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