Goodyear SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Goodyear analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Goodyear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Goodyear to benchmark its business & performance as compared to the competitors and industry. As of 2020, Goodyear is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Goodyear competitors and includes Goodyear target market, segmentation, positioning & Unique Selling Proposition (USP).

Goodyear SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Goodyear Brand Analysis
Parent Company



Tyre and Rubber Industry



Tagline/ Slogan

On the Wings of Goodyear; We discover, you explore; More driven; Get There


An international brand of high repute with competitive edge fueled by innovation and superior product quality.

Goodyear STP
Goodyear Segmentation

Automobile industries

Goodyear Target Market

Racing cars, heavy duty vehicles, passenger cars, bikes, industrial equipment-like forklifts, bulldozers, cranes etc.

Goodyear Positioning

Excellent product quality maintained over decades with continual improvement.

Goodyear SWOT Analysis
Goodyear Strengths

Below are the Strengths in the SWOT Analysis of Goodyear:

1. With the turnover of over $22 billion they are one of the world’s leading tyre makers with no.1 position in North America & Latin America and second position in Europe.
2. It has a Global Footprint with operations at 54 sites spread over 22 countries.
3. Innovation centers at Ohio and Luxemberg provide them with competitive edge in technology.
4. Excellent management team with over 70,000 employees globally

5. Company has established strong brand identity and customer loyalty.

6. Most successful tire supplier in Formula 1.

Goodyear Weaknesses

Here are the weaknesses in the Goodyear SWOT Analysis:

1. Penetration level in Asian emerging economies is less
2. Intense competition in the tyre industry makes market share constant
3. Studies reveal it company produces high amount of airpollution

Goodyear Opportunities

Following are the Opportunities in Goodyear SWOT Analysis:

1. Emerging markets needs to be capitalized on.
2. Tie-ups with Automobile manufacturing giants may go a long way.
3.Innovative and catchy advertising campaigns

Goodyear Threats

The threats in the SWOT Analysis of Goodyear are as mentioned:

1. Volatility in raw material prices.
2. Low priced substitutes
3. Stiff competition both from national and international companies.

4. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

5. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.

6. Fluctuations in exchange rates

Goodyear Competition

Below are the top 7 Goodyear competitors:

1. Yokohama Tyres
3.Cooper Tires

4. Michelin

5. Bridgestone

6. Pirelli

7. Continental

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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