Ducati SWOT Analysis

Published in Automobiles category by MBA Skool Team

Ducati is one of the leading brands in the automobiles sector. Ducati SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ducati:

Ducati Strengths

  1. Excellent brand name
  2. High speed and performance
  3. Hig innovative technology
  4. Celebrity brand ambassador

Above are the strengths in the SWOT Analysis of Ducati. The strengths of Ducati looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ducati Weaknesses

  1. Very expensive

These were the weaknesses in the Ducati SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Ducati

Ducati Opportunities

  1. New emerging high income market
  2. Better innovations

Above we covered the opportunities in Ducati SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ducati Threats

  1. Threats from other competitors
  2. At such a high price people might prefer cars

The threats in the SWOT Analysis of Ducati are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ducati SWOT analysis.

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About Ducati

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Brand Name

Ducati Superbike

Parent Company






Tagline/ Slogan

Authentic Italian performance; For those few who are fast


Extremely powerful engine and sporty design used in motorsports

Ducati STP

Ultra premium sports bike

Target Market

Upper middle and upper class men


One of the world's most powerful sportsbikes used in motorsports

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ducati. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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