Ducati SWOT Analysis

Published by MBA Skool Team, Last Updated: September 01, 2021

Ducati SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ducati, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Ducati is one of the leading brands in the automobiles sector. The article below lists the Ducati SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Ducati

For Ducati, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ducati Strengths

The strengths of Ducati looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Ducati :

1.Excellent brand name
2.High speed and performance
3.Hig innovative technology
4.Celebrity brand ambassador

Ducati Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ducati SWOT Analysis:

1.Very expensive

Read more about Ducati

Ducati Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ducati SWOT Analysis:

1.New emerging high income market
2.Better innovations

Ducati Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ducati are as mentioned:

1.Threats from other competitors
2.At such a high price people might prefer cars

Hence this concludes the Ducati SWOT analysis.

Continue reading more about the brand/company.

About Ducati

Brand Name

Ducati Superbike

Parent Company






Tagline/ Slogan

Authentic Italian performance; For those few who are fast


Extremely powerful engine and sporty design used in motorsports

Ducati STP

Ultra premium sports bike

Target Market

Upper middle and upper class men


One of the world's most powerful sportsbikes used in motorsports

Ducati Competitors

1.Yamaha VMAX
2.Yamaha R1
3.Bajaj Kawasaki Ninja
4.Suzuki Hayabusa
5.Honda CBR

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Ducati. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin