Published in Automobiles category by MBA Skool Team
Continental is one of the leading brands in the automobiles sector. Continental SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Continental:
It’s a 140 year old company and is in true sense a global company with markets in Africa, Europe, America, Asia and Australasia
Company is acquiring companies in Malaysia and Modi Tires in India thereby showing its intentions of expanding in emerging economies of the world.
Sponsors of FIFA World Cup and other major global sporting events
Above are the strengths in the SWOT Analysis of Continental. The strengths of Continental looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Not much visible in India & a few emerging countries
Have to deal with poor economic conditions in Japan, US and European economies.
These were the weaknesses in the Continental SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
2-wheeler-bicycle & motorbikes; 4-wheeler-cars & vans; commercial vehicles-trucks and buses; heavy equipment industry
Renowned company, big product portfolio
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