Continental Tyres SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Continental Tyres analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Continental Tyres SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Continental Tyres to benchmark its business & performance as compared to the competitors and industry. As of 2020, Continental Tyres is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Continental Tyres competitors and includes Continental Tyres target market, segmentation, positioning & Unique Selling Proposition (USP).

Continental Tyres SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Continental Tyres Brand Analysis
Parent Company

Continental Tyres

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Arriving safely and comfortably

USP

All terrain and all weather tyres available

Continental Tyres STP
Continental Tyres Segmentation

Automobile Industry; heavy equipment industry

Continental Tyres Target Market

2-wheeler-bicycle & motorbikes; 4-wheeler-cars & vans; commercial vehicles-trucks and buses; heavy equipment industry

Continental Tyres Positioning

Renowned company, big product portfolio

Continental Tyres SWOT Analysis
Continental Tyres Strengths

Below are the Strengths in the SWOT Analysis of Continental Tyres:

1. Company has large product portfolio.
2. It’s a 140 year old company and is in true sense a global company with markets in Africa, Europe, America, Asia and Australasia
3. Company is acquiring companies in Malaysia and Modi Tires in India thereby showing its intentions of expanding in emerging economies of the world.

4. Sponsors of FIFA World Cup and other major global sporting events

Continental Tyres Weaknesses

Here are the weaknesses in the Continental Tyres SWOT Analysis:

1. Not much visible in India & a few emerging countries
2. Have to deal with poor economic conditions in Japan, US and European economies.

Continental Tyres Opportunities

Following are the Opportunities in Continental Tyres SWOT Analysis:

1.Have an excellent opportunity in emerging economies.
2. Need to position and communicate their stand on being eco-friendly and sustainable.

Continental Tyres Threats

The threats in the SWOT Analysis of Continental Tyres are as mentioned:

1. There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase.
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices and Fluctuation of exchange rates.

Continental Tyres Competition
Competitors

Below are the top 8 Continental Tyres competitors:

1.Yokohama
2.Cooper Tires

3. Michelin

4. Bridgestone

5. Pirelli

6. CEAT Limited

7. Bridgestone

8. Hankook


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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