Continental Tyres SWOT Analysis, Competitors & USP
SWOT analysis of Continental Tyres analyses the brand by its strengths, weaknesses, opportunities & threats. In Continental Tyres SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Continental Tyres to benchmark its business & performance as compared to the competitors. Continental Tyres is one of the leading brands in the automobiles sector.
The table below lists the Continental Tyres SWOT (Strengths, Weaknesses, Opportunities, Threats), top Continental Tyres competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Continental Tyres Brand Analysis | |
|---|---|
| Parent Company |
Continental Tyres |
| Category |
Tyre Industry |
| Sector | |
| Tagline/ Slogan |
Arriving safely and comfortably |
| USP |
All terrain and all weather tyres available |
| Continental Tyres STP | |
| Segment |
Automobile Industry; heavy equipment industry |
| Target Group |
2-wheeler-bicycle & motorbikes; 4-wheeler-cars & vans; commercial vehicles-trucks and buses; heavy equipment industry |
| Positioning |
Renowned company, big product portfolio |
| SWOT Analysis of Continental Tyres | |
| Continental Tyres Strengths |
Below are the Strengths in the SWOT Analysis of Continental Tyres: 1. Company has large product portfolio. 4. Sponsors of FIFA World Cup and other major global sporting events |
| Continental Tyres Weaknesses |
Here are the weaknesses in the Continental Tyres SWOT Analysis: 1. Not much visible in India & a few emerging countries |
| Continental Tyres Opportunities |
Following are the Opportunities in Continental Tyres SWOT Analysis: 1.Have an excellent opportunity in emerging economies. |
| Continental Tyres Threats |
The threats in the SWOT Analysis of Continental Tyres are as mentioned: 1. There is Stiff Competition from national and international brands. 2. Japanese and US economies are not growing much and have reached a maturity phase. 4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels. |
| Continental Tyres Competition | |
| Continental Tyres Competitors |
Below are the top 8 competitors of Continental Tyres: 1.Yokohama 3. Michelin 4. Bridgestone 5. Pirelli 6. CEAT Limited 7. Bridgestone 8. Hankook |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Continental Tyres. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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