Continental Tyres SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 8806

SWOT analysis of Continental Tyres analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Continental Tyres SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Continental Tyres to benchmark its business & performance as compared to the competitors and industry. Continental Tyres is one of the leading brands in the automobiles sector. The table below also lists the top Continental Tyres competitors and elaborates Continental Tyres market segmentation, target group, positioning & Unique Selling Proposition (USP).

Continental Tyres SWOT, Competitors, Marketing STP & Brand analysis Table
Continental Tyres Brand Analysis
Parent Company

Continental Tyres


Tyre Industry



Tagline/ Slogan

Arriving safely and comfortably


All terrain and all weather tyres available

Continental Tyres STP

Automobile Industry; heavy equipment industry

Target Group

2-wheeler-bicycle & motorbikes; 4-wheeler-cars & vans; commercial vehicles-trucks and buses; heavy equipment industry


Renowned company, big product portfolio

Continental Tyres SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Continental Tyres. Strengths are:

1. Company has large product portfolio.
2. It’s a 140 year old company and is in true sense a global company with markets in Africa, Europe, America, Asia and Australasia
3. Company is acquiring companies in Malaysia and Modi Tires in India thereby showing its intentions of expanding in emerging economies of the world.

4. Sponsors of FIFA World Cup and other major global sporting events


Here are the weaknesses in the Continental Tyres SWOT Analysis:

1. Not much visible in India & a few emerging countries
2. Have to deal with poor economic conditions in Japan, US and European economies.


Following are the Opportunities in Continental Tyres SWOT Analysis:

1.Have an excellent opportunity in emerging economies.
2. Need to position and communicate their stand on being eco-friendly and sustainable.


The threats in the SWOT Analysis of Continental Tyres are as mentioned:

1. There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase.
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices and Fluctuation of exchange rates.

Continental Tyres Competition

Below are the top 8 Continental Tyres competitors:

2.Cooper Tires

3. Michelin

4. Bridgestone

5. Pirelli

6. CEAT Limited

7. Bridgestone

8. Hankook

The brandguide table above concludes the Continental Tyres SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Continental Tyres. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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