Continental Tyres SWOT Analysis, USP & Competitors

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SWOT Analysis of Continental Tyres with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Continental Tyres

Parent Company

Continental Tyres


Tyre Industry



Tagline/ Slogan

Arriving safely and comfortably


All terrain and all weather tyres available



Automobile Industry; heavy equipment industry

Target Group

2-wheeler-bicycle & motorbikes; 4-wheeler-cars & vans; commercial vehicles-trucks and buses; heavy equipment industry


Renowned company, big product portfolio

SWOT Analysis


1. Company has large product portfolio.
2. It’s a 140 year old company and is in true sense a global company with markets in Africa, Europe, America, Asia and Australasia
3. Company is acquiring companies in Malaysia and Modi Tires in India thereby showing its intentions of expanding in emerging economies of the world.

4. Sponsors of FIFA World Cup and other major global sporting events


1. Not much visible in India & a few emerging countries
2. Have to deal with poor economic conditions in Japan, US and European economies.


1.Have an excellent opportunity in emerging economies.
2. Need to position and communicate their stand on being eco-friendly and sustainable.


1. There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase.
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices and Fluctuation of exchange rates.



2.Cooper Tires

3. Michelin

4. Bridgestone

5. Pirelli

6. CEAT Limited

7. Bridgestone

8. Hankook

The table above concludes the Continental Tyres SWOT analysis along with its marketing and brand parameters.


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