Continental Tyres SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

Continental Tyres SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Continental Tyres, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Continental Tyres to benchmark its business & performance as compared to the competitors, and make strategic improvements. Continental Tyres is one of the leading brands in the automobiles sector.

The article below lists the Continental Tyres SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Continental Tyres SWOT Analysis:

SWOT Analysis of Continental Tyres

For Continental Tyres, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Continental Tyres Strengths

The strengths of Continental Tyres looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Continental Tyres :

1. Company has large product portfolio.
2. It’s a 140 year old company and is in true sense a global company with markets in Africa, Europe, America, Asia and Australasia
3. Company is acquiring companies in Malaysia and Modi Tires in India thereby showing its intentions of expanding in emerging economies of the world.

4. Sponsors of FIFA World Cup and other major global sporting events

Continental Tyres Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Continental Tyres SWOT Analysis:

1. Not much visible in India & a few emerging countries
2. Have to deal with poor economic conditions in Japan, US and European economies.

Continental Tyres Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Continental Tyres SWOT Analysis:

1.Have an excellent opportunity in emerging economies.
2. Need to position and communicate their stand on being eco-friendly and sustainable.

Continental Tyres Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Continental Tyres are as mentioned:

1. There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase.
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices and Fluctuation of exchange rates.

Continental Tyres Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Continental Tyres:

2.Cooper Tires

3. Michelin

4. Bridgestone

5. Pirelli

6. CEAT Limited

7. Bridgestone

8. Hankook

Hence this concludes the Continental Tyres SWOT analysis.

Continue reading more about the brand/company.

About Continental Tyres

Continental Tyres Overview
Parent Company

Continental Tyres


Tyre Industry



Tagline/ Slogan

Arriving safely and comfortably


All terrain and all weather tyres available

Continental Tyres STP

Automobile Industry; heavy equipment industry

Target Market

2-wheeler-bicycle & motorbikes; 4-wheeler-cars & vans; commercial vehicles-trucks and buses; heavy equipment industry


Renowned company, big product portfolio

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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