Mazda SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Mazda analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mazda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mazda to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mazda is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mazda competitors and includes Mazda target market, segmentation, positioning & Unique Selling Proposition (USP).

Mazda SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mazda Brand Analysis
Parent Company

Mazda

Category

Sports, Hatchbacks, Sedan.

Sector

Automobiles

Tagline/ Slogan

Zoom-zoom!

USP

Only Manufacturer which produces cars with Wankel engine

Mazda STP
Mazda Segmentation

For the young people seeking sporty cars

Mazda Target Market

Urban Youth from the upper middle class

Mazda Positioning

Youth centered sporty cars

Mazda SWOT Analysis
Mazda Strengths

Below are the Strengths in the SWOT Analysis of Mazda:

1. Currently sole manufacturer to produce cars with Wankel engines
2. Ability to survive the protectionist policies of the US govt. in the late 70s & 80s where Japanese cars were overly taxed
3. Its ability to produce cars iconic cars like the RX-7, Rx-8 & Mazdaspeed, the crossover CX-5,Miata MX-5 and so on
4. It has been successful across the globe

5. One of Japan’s top five largest car producer

6. Mazda cars are fuel efficient & have adequate power as well

7. Ability to comply to strictest emission norms like the Euro stage 5

Mazda Weaknesses

Here are the weaknesses in the Mazda SWOT Analysis:

1.Hasn't established itself as a major global player
2.Lack of sufficient branding & marketing exercise, i.e. the growth has not been because of marketing but in spite of poor marketing
3.Brand perception not as strong as competitors

Mazda Opportunities

Following are the Opportunities in Mazda SWOT Analysis:

1. The growing acceptance of the SKYACTIV technologies will be a great opportunity that Mazda can tap, as these technologies can give efficiency equal to that of a hybrid drivetrain
2.It can further strengthen its brand through activities like race weekends
3.The Bio-Car that is being developed, has potential to change the definition of an environmentally friendly car as it would be completely made of mostly biologically produced materials

Mazda Threats

The threats in the SWOT Analysis of Mazda are as mentioned:

1.Failure of people to accept the Wankel engine in newer markets due lack of manpower trained to service them, as the hybrid failed in the Indian markets
2.Protectionist policies of the governments of countries where they are not currently present
3.Rising fuel prices are hampering automobile sales

Mazda Competition
Competitors

Below are the top 4 Mazda competitors:

1. Toyota
2. Nissan Motors
3. Honda

4. Hyundai Motors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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