Published in Automobiles category by MBA Skool Team
Mazda is one of the leading brands in the automobiles sector. Mazda SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mazda:
Currently sole manufacturer to produce cars with Wankel engines
Ability to survive the protectionist policies of the US govt. in the late 70s & 80s where Japanese cars were overly taxed
Its ability to produce cars iconic cars like the RX-7, Rx-8 & Mazdaspeed, the crossover CX-5,Miata MX-5 and so on
It has been successful across the globe
One of Japan’s top five largest car producer
Mazda cars are fuel efficient & have adequate power as well
Ability to comply to strictest emission norms like the Euro stage 5
Above are the strengths in the SWOT Analysis of Mazda. The strengths of Mazda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hasn't established itself as a major global player
Lack of sufficient branding & marketing exercise, i.e. the growth has not been because of marketing but in spite of poor marketing
Brand perception not as strong as competitors
These were the weaknesses in the Mazda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Only Manufacturer which produces cars with Wankel engine
For the young people seeking sporty cars
Urban Youth from the upper middle class
Youth centered sporty cars
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