Mazda SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 12655

SWOT analysis of Mazda analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mazda is one of the leading brands in the automobiles sector. The table below also lists the top Mazda competitors and elaborates Mazda segmentation, targeting, positioning & USP.


Parent Company



Sports, Hatchbacks, Sedan.



Tagline/ Slogan



Only Manufacturer which produces cars with Wankel engine

Mazda STP


For the young people seeking sporty cars

Target Group

Urban Youth from the upper middle class


Youth centered sporty cars

Mazda SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mazda. Strengths are:

1. Currently sole manufacturer to produce cars with Wankel engines
2. Ability to survive the protectionist policies of the US govt. in the late 70s & 80s where Japanese cars were overly taxed
3. Its ability to produce cars iconic cars like the RX-7, Rx-8 & Mazdaspeed, the crossover CX-5,Miata MX-5 and so on
4. It has been successful across the globe

5. One of Japan’s top five largest car producer

6. Mazda cars are fuel efficient & have adequate power as well

7. Ability to comply to strictest emission norms like the Euro stage 5


Here are the weaknesses in the Mazda SWOT Analysis:

1.Hasn't established itself as a major global player
2.Lack of sufficient branding & marketing exercise, i.e. the growth has not been because of marketing but in spite of poor marketing
3.Brand perception not as strong as competitors


Following are the Opportunities in Mazda SWOT Analysis:

1. The growing acceptance of the SKYACTIV technologies will be a great opportunity that Mazda can tap, as these technologies can give efficiency equal to that of a hybrid drivetrain
2.It can further strengthen its brand through activities like race weekends
3.The Bio-Car that is being developed, has potential to change the definition of an environmentally friendly car as it would be completely made of mostly biologically produced materials


The threats in the SWOT Analysis of Mazda are as mentioned:

1.Failure of people to accept the Wankel engine in newer markets due lack of manpower trained to service them, as the hybrid failed in the Indian markets
2.Protectionist policies of the governments of countries where they are not currently present
3.Rising fuel prices are hampering automobile sales

Mazda Competition


Below are the top 4 Mazda competitors:

1. Toyota
2. Nissan Motors
3. Honda

4. Hyundai Motors

The brandguide table above concludes the Mazda SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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