Mazda SWOT Analysis

Mazda SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mazda, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Mazda is one of the leading brands in the automobiles sector. The article below lists the Mazda SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Mazda Strengths

The strengths of Mazda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Mazda :

1. Currently sole manufacturer to produce cars with Wankel engines
2. Ability to survive the protectionist policies of the US govt. in the late 70s & 80s where Japanese cars were overly taxed
3. Its ability to produce cars iconic cars like the RX-7, Rx-8 & Mazdaspeed, the crossover CX-5,Miata MX-5 and so on
4. It has been successful across the globe

5. One of Japan’s top five largest car producer

6. Mazda cars are fuel efficient & have adequate power as well

7. Ability to comply to strictest emission norms like the Euro stage 5

Mazda Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Mazda SWOT Analysis:

1.Hasn't established itself as a major global player
2.Lack of sufficient branding & marketing exercise, i.e. the growth has not been because of marketing but in spite of poor marketing
3.Brand perception not as strong as competitors

Mazda Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Mazda SWOT Analysis:

1. The growing acceptance of the SKYACTIV technologies will be a great opportunity that Mazda can tap, as these technologies can give efficiency equal to that of a hybrid drivetrain
2.It can further strengthen its brand through activities like race weekends
3.The Bio-Car that is being developed, has potential to change the definition of an environmentally friendly car as it would be completely made of mostly biologically produced materials

Mazda Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Mazda are as mentioned:

1.Failure of people to accept the Wankel engine in newer markets due lack of manpower trained to service them, as the hybrid failed in the Indian markets
2.Protectionist policies of the governments of countries where they are not currently present
3.Rising fuel prices are hampering automobile sales

Hence this concludes the Mazda SWOT analysis.

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About Mazda

Mazda Overview
Parent Company	Mazda
Category	Sports, Hatchbacks, Sedan.
Sector	Automobiles
Tagline/ Slogan	Zoom-zoom!
USP	Only Manufacturer which produces cars with Wankel engine
Mazda STP
Segmentation	For the young people seeking sporty cars
Target Market	Urban Youth from the upper middle class
Positioning	Youth centered sporty cars

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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