Kia Motors SWOT Analysis, Competitors & USP

Kia Motors SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Kia Motors, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kia Motors to benchmark its business & performance as compared to the competitors, and make strategic improvements. Kia Motors is one of the leading brands in the automobiles sector.

The article below lists the Kia Motors SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kia Motors SWOT Analysis:

SWOT Analysis of Kia Motors

For Kia Motors, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kia Motors Strengths

The strengths of Kia Motors looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kia Motors :

1. One of South Korea’s largest Automobile producer

2. Among the top 5 Largest Automobile Manufacturer based on its sales
3. It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, X-Games in US
4. Around 42,000 employees

5. Good product portfolio and strong brand presence

6. Has sales of nearly 1.5 million cars per year

Kia Motors Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kia Motors SWOT Analysis:

1.Past recall of critical components like the Braking System was a concern
2. Has not leveraged its presence & recognition globally even as it has created so many sponsorships
3.Has not expanded aggressively in terms of the geographic reach

Kia Motors Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kia Motors SWOT Analysis:

1.Venture into emerging economies which a huge markets
2. It can also enter various where Hyundai is present to fill up gaps in the product offering which Hyundai cannot, e.g. in India Hyundai has failed to attract large numbers for its luxury SUV Santa Fe which may have worked better through the Brand Name of Kia
3.Enter the Defence market in the newly liberalized countries of the Jasmine Revolution since it already is existing in the Defence sector

4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia

Kia Motors Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kia Motors are as mentioned:

1.The Japanese players have made their presence in most of the markets around the world & secured steady market shares
2. The competitors have better design & technology thus having better differentiation

Kia Motors Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kia Motors:

1.Toyota

2. Honda

3. Nissan Motors

Hence this concludes the Kia Motors SWOT analysis.

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About Kia Motors

Kia Motors Overview
Parent Company	Hyundai Kia Automotive Group
Category	Passenger Cars, SUVs &trucks
Sector	Automobiles
Tagline/ Slogan	The power to Surprise
USP	It is one of the top auto manufacturers in the world
Kia Motors STP
Segmentation	Automobiles for personal and commercial use
Target Market	Middle and upper middle class
Positioning	Reliable Passenger Cars for the masses

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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