Published in Automobiles category by MBA Skool Team
Kia Motors is one of the leading brands in the automobiles sector. Kia Motors SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kia Motors:
Among the top 5 Largest Automobile Manufacturer based on its sales
It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, X-Games in US
Around 40,000 employees work for the company
Good product portfolio and strong brand presence
Has sales of nearly 1.5 million cars per year
Above are the strengths in the SWOT Analysis of Kia Motors. The strengths of Kia Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kia Motors Weaknesses
Past recall of critical components like the Braking System was a concern
It has not leveraged its presence & recognition globally even as it has created so many sponsorships
Kia has nas not expanded aggressively in terms of the geographic reach
These were the weaknesses in the Kia Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
It is one of the top auto manufacturers in the world
Kia Motors STP
Automobiles for personal and commercial use
Middle and upper middle class
Reliable Passenger Cars for the masses
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