Kia Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Kia Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kia Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kia Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kia Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kia Motors competitors and includes Kia Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

Kia Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kia Motors Brand Analysis
Parent Company

Hyundai Kia Automotive Group

Category

Passenger Cars, SUVs &trucks

Sector

Automobiles

Tagline/ Slogan

The power to Surprise

USP

It is one of the top auto manufacturers in the world

Kia Motors STP
Kia Motors Segmentation

Automobiles for personal and commercial use

Kia Motors Target Market

Middle and upper middle class

Kia Motors Positioning

Reliable Passenger Cars for the masses

Kia Motors SWOT Analysis
Kia Motors Strengths

Below are the Strengths in the SWOT Analysis of Kia Motors:

1. One of South Korea’s largest Automobile producer

2. Among the top 5 Largest Automobile Manufacturer based on its sales
3. It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, X-Games in US
4. Around 42,000 employees

5. Good product portfolio and strong brand presence

6. Has sales of nearly 1.5 million cars per year

Kia Motors Weaknesses

Here are the weaknesses in the Kia Motors SWOT Analysis:

1.Past recall of critical components like the Braking System was a concern
2. Has not leveraged its presence & recognition globally even as it has created so many sponsorships
3.Has not expanded aggressively in terms of the geographic reach

Kia Motors Opportunities

Following are the Opportunities in Kia Motors SWOT Analysis:

1.Venture into emerging economies which a huge markets
2. It can also enter various where Hyundai is present to fill up gaps in the product offering which Hyundai cannot, e.g. in India Hyundai has failed to attract large numbers for its luxury SUV Santa Fe which may have worked better through the Brand Name of Kia
3.Enter the Defence market in the newly liberalized countries of the Jasmine Revolution since it already is existing in the Defence sector

4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia

Kia Motors Threats

The threats in the SWOT Analysis of Kia Motors are as mentioned:

1.The Japanese players have made their presence in most of the markets around the world & secured steady market shares
2. The competitors have better design & technology thus having better differentiation

Kia Motors Competition
Competitors

Below are the top 3 Kia Motors competitors:

1.Toyota

2. Honda

3. Nissan Motors


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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