Kia Motors SWOT Analysis, USP & Competitors

Kia Motors

Parent Company

Hyundai Kia Automotive Group

Category

Passenger Cars, SUVs &trucks

Sector

Automobiles

Tagline/ Slogan

The power to Surprise

USP

It is one of the top auto manufacturers in the world

Kia Motors STP

Segment

Automobiles for personal and commercial use

Target Group

Middle and upper middle class

Positioning

Reliable Passenger Cars for the masses

Kia Motors SWOT Analysis

Strengths

1. One of South Korea’s largest Automobile producer

2. Among the top 5 Largest Automobile Manufacturer based on its sales
3. It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, X-Games in US
4. Around 42,000 employees

5. Good product portfolio and strong brand presence

6. Has sales of nearly 1.5 million cars per year

Weaknesses

1.Past recall of critical components like the Braking System was a concern
2. Has not leveraged its presence & recognition globally even as it has created so many sponsorships
3.Has not expanded aggressively in terms of the geographic reach

Opportunities

1.Venture into emerging economies which a huge markets
2. It can also enter various where Hyundai is present to fill up gaps in the product offering which Hyundai cannot, e.g. in India Hyundai has failed to attract large numbers for its luxury SUV Santa Fe which may have worked better through the Brand Name of Kia
3.Enter the Defence market in the newly liberalized countries of the Jasmine Revolution since it already is existing in the Defence sector

4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia

Threats

1.The Japanese players have made their presence in most of the markets around the world & secured steady market shares
2. The competitors have better design & technology thus having better differentiation

Kia Motors Competition

Competitors

1.Toyota

2. Honda

3. Nissan Motors