Kia Motors SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 14511

SWOT Analysis of Kia Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kia Motors

Parent Company

Hyundai Kia Automotive Group


Passenger Cars, SUVs &trucks



Tagline/ Slogan

The power to Surprise


It is one of the top auto manufacturers in the world

Kia Motors STP


Automobiles for personal and commercial use

Target Group

Middle and upper middle class


Reliable Passenger Cars for the masses

Kia Motors SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kia Motors :

1. One of South Korea’s largest Automobile producer

2. Among the top 5 Largest Automobile Manufacturer based on its sales
3. It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, X-Games in US
4. Around 42,000 employees

5. Good product portfolio and strong brand presence

6. Has sales of nearly 1.5 million cars per year


1.Past recall of critical components like the Braking System was a concern
2. Has not leveraged its presence & recognition globally even as it has created so many sponsorships
3.Has not expanded aggressively in terms of the geographic reach


1.Venture into emerging economies which a huge markets
2. It can also enter various where Hyundai is present to fill up gaps in the product offering which Hyundai cannot, e.g. in India Hyundai has failed to attract large numbers for its luxury SUV Santa Fe which may have worked better through the Brand Name of Kia
3.Enter the Defence market in the newly liberalized countries of the Jasmine Revolution since it already is existing in the Defence sector

4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia


1.The Japanese players have made their presence in most of the markets around the world & secured steady market shares
2. The competitors have better design & technology thus having better differentiation

Kia Motors Competition


Below are the 3 main Kia Motors competitors :


2. Honda

3. Nissan Motors

The brandguide table above concludes the Kia Motors SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Kia Motors. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: