Kia Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Hyundai Kia Automotive Group

Passenger Cars, SUVs &trucks

Automobiles

The power to Surprise

It is one of the top auto manufacturers in the world

Automobiles for personal and commercial use

Middle and upper middle class

Reliable Passenger Cars for the masses

Below are the Strengths in the SWOT Analysis of Kia Motors:

1. One of South Korea’s largest Automobile producer

2. Among the top 5 Largest Automobile Manufacturer based on its sales
3. It has strong presence due its sponsorship to events like the Formula 1, Euro Cup, Australian Open, FIFA World Cup, X-Games in US
4. Around 42,000 employees

5. Good product portfolio and strong brand presence

6. Has sales of nearly 1.5 million cars per year

Here are the weaknesses in the Kia Motors SWOT Analysis:

1.Past recall of critical components like the Braking System was a concern
2. Has not leveraged its presence & recognition globally even as it has created so many sponsorships
3.Has not expanded aggressively in terms of the geographic reach

Following are the Opportunities in Kia Motors SWOT Analysis:

1.Venture into emerging economies which a huge markets
2. It can also enter various where Hyundai is present to fill up gaps in the product offering which Hyundai cannot, e.g. in India Hyundai has failed to attract large numbers for its luxury SUV Santa Fe which may have worked better through the Brand Name of Kia
3.Enter the Defence market in the newly liberalized countries of the Jasmine Revolution since it already is existing in the Defence sector

4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia

The threats in the SWOT Analysis of Kia Motors are as mentioned:

1.The Japanese players have made their presence in most of the markets around the world & secured steady market shares
2. The competitors have better design & technology thus having better differentiation

Below are the top 3 Kia Motors competitors:

1.Toyota

2. Honda

3. Nissan Motors