SWOT analysis of Kia Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kia Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kia Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kia Motors is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kia Motors competitors and includes Kia Motors target market, segmentation, positioning & Unique Selling Proposition (USP).
Kia Motors Brand Analysis | |
---|---|
Parent Company |
Hyundai Kia Automotive Group |
Category |
Passenger Cars, SUVs &trucks |
Sector | |
Tagline/ Slogan |
The power to Surprise |
USP |
It is one of the top auto manufacturers in the world |
Kia Motors STP | |
Kia Motors Segmentation |
Automobiles for personal and commercial use |
Kia Motors Target Market |
Middle and upper middle class |
Kia Motors Positioning |
Reliable Passenger Cars for the masses |
Kia Motors SWOT Analysis | |
Kia Motors Strengths |
Below are the Strengths in the SWOT Analysis of Kia Motors: 1. One of South Korea’s largest Automobile producer 2. Among the top 5 Largest Automobile Manufacturer based on its sales 5. Good product portfolio and strong brand presence 6. Has sales of nearly 1.5 million cars per year |
Kia Motors Weaknesses |
Here are the weaknesses in the Kia Motors SWOT Analysis: 1.Past recall of critical components like the Braking System was a concern |
Kia Motors Opportunities |
Following are the Opportunities in Kia Motors SWOT Analysis: 1.Venture into emerging economies which a huge markets 4. Their all electric vehicles like the Venga & Pop City can open new avenues of business for Kia |
Kia Motors Threats |
The threats in the SWOT Analysis of Kia Motors are as mentioned: 1.The Japanese players have made their presence in most of the markets around the world & secured steady market shares |
Kia Motors Competition | |
Competitors |
Below are the top 3 Kia Motors competitors: 1.Toyota 2. Honda |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kia Motors. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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