Lotus SWOT Analysis, Competitors & USP

Lotus SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lotus, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lotus to benchmark its business & performance as compared to the competitors, and make strategic improvements. Lotus is one of the leading brands in the automobiles sector.

The article below lists the Lotus SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Lotus SWOT Analysis:

SWOT Analysis of Lotus

For Lotus, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lotus Strengths

The strengths of Lotus looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Lotus :

1. Handling Characteristics
2. Lotus Engineering has facilities in the UK, US, Malaysia and China.
3. Light weight design, which gives a good power to weight ratio at comparatively low power
4. Hand built, thus assuring very high precision & care in manufacturing

5. Strong presence in motor sport and Formula One

6. Marketing to apparel merchandising to increase brand reputation

Lotus Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lotus SWOT Analysis:

1. Dependence on other manufacturers to design engines and accessories
2. Brand presence and penetration is restricted to a few countries

Lotus Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lotus SWOT Analysis:

1. Its F1 team has done well recently; they can use to improve their brand image
2.It can relocating or add a production facility in Asia where the cost of production can be brought down drastically, thus increasing the margins
3.It can look to enter & building its brand in the emerging markets like India

Lotus Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lotus are as mentioned:

1. In case it gets in cash flow trouble it may not be able to revive itself
2.Its market share can be taken by the European manufacturers
3. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure
4. Macro-economic factors that are against consumption of luxury goods

Lotus Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Lotus:

1. Porche
2. Ferrari
3. Cadillac

4. BMW

5. Mercedes Benz

Hence this concludes the Lotus SWOT analysis.

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About Lotus

Lotus Overview
Parent Company	Proton
Category	Sports Cars
Sector	Automobiles
Tagline/ Slogan	Innovative. Featherweight. Eye-catching.
USP	Lotus has been one of Britain’s most iconic cars
Lotus STP
Segmentation	True driving enthusiasts rather than the rich & affluent
Target Market	The young nouveau rich driving enthusiasts
Positioning	For the true driving enthusiasts

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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