SWOT analysis of Lotus analyses the brand by its strengths, weaknesses, opportunities & threats. In Lotus SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Lotus to benchmark its business & performance as compared to the competitors. Lotus is one of the leading brands in the automobiles sector.
The table below lists the Lotus SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lotus competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Lotus Brand Analysis | |
---|---|
Parent Company |
Proton |
Category |
Sports Cars |
Sector | |
Tagline/ Slogan |
Innovative. Featherweight. Eye-catching. |
USP |
Lotus has been one of Britain’s most iconic cars |
Lotus STP | |
Segment |
True driving enthusiasts rather than the rich & affluent |
Target Group |
The young nouveau rich driving enthusiasts |
Positioning |
For the true driving enthusiasts |
SWOT Analysis of Lotus | |
Lotus Strengths |
Below are the Strengths in the SWOT Analysis of Lotus: 1. Handling Characteristics 5. Strong presence in motor sport and Formula One 6. Marketing to apparel merchandising to increase brand reputation |
Lotus Weaknesses |
Here are the weaknesses in the Lotus SWOT Analysis: 1. Dependence on other manufacturers to design engines and accessories |
Lotus Opportunities |
Following are the Opportunities in Lotus SWOT Analysis: 1. Its F1 team has done well recently; they can use to improve their brand image |
Lotus Threats |
The threats in the SWOT Analysis of Lotus are as mentioned: 1. In case it gets in cash flow trouble it may not be able to revive itself |
Lotus Competition | |
Lotus Competitors |
Below are the top 5 competitors of Lotus: 1. Porche 4. BMW |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lotus. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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