Lotus SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Proton

Sports Cars

Automobiles

Innovative. Featherweight. Eye-catching.

Lotus has been one of Britain’s most iconic cars

True driving enthusiasts rather than the rich & affluent

The young nouveau rich driving enthusiasts

For the true driving enthusiasts

Below are the Strengths in the SWOT Analysis of Lotus:

1. Handling Characteristics
2. Lotus Engineering has facilities in the UK, US, Malaysia and China.
3. Light weight design, which gives a good power to weight ratio at comparatively low power
4. Hand built, thus assuring very high precision & care in manufacturing

5. Strong presence in motor sport and Formula One

6. Marketing to apparel merchandising to increase brand reputation

Here are the weaknesses in the Lotus SWOT Analysis:

1. Dependence on other manufacturers to design engines and accessories
2. Brand presence and penetration is restricted to a few countries

Following are the Opportunities in Lotus SWOT Analysis:

1. Its F1 team has done well recently; they can use to improve their brand image
2.It can relocating or add a production facility in Asia where the cost of production can be brought down drastically, thus increasing the margins
3.It can look to enter & building its brand in the emerging markets like India

The threats in the SWOT Analysis of Lotus are as mentioned:

1. In case it gets in cash flow trouble it may not be able to revive itself
2.Its market share can be taken by the European manufacturers
3. People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure
4. Macro-economic factors that are against consumption of luxury goods

Below are the top 5 Lotus competitors:

1. Porche
2. Ferrari
3. Cadillac

4. BMW

5. Mercedes Benz