Published in Automobiles category by MBA Skool Team
Lotus is one of the leading brands in the automobiles sector. Lotus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lotus:
Lotus Engineering has facilities in the UK, US, Malaysia and China.
Light weight design, which gives a good power to weight ratio at comparatively low power
Hand built, thus assuring very high precision & care in manufacturing
Strong presence in motor sport and Formula One
Marketing to apparel merchandising to increase brand reputation
Above are the strengths in the SWOT Analysis of Lotus. The strengths of Lotus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dependence on other manufacturers to design engines and accessories
Brand presence and penetration is restricted to a few countries
These were the weaknesses in the Lotus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Its F1 team has done well recently; they can use to improve their brand image
It can relocating or add a production facility in Asia where the cost of production can be brought down drastically, thus increasing the margins
It can look to enter & building its brand in the emerging markets like India
Above we covered the opportunities in Lotus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
In case it gets in cash flow trouble it may not be able to revive itself
Its market share can be taken by the European manufacturers
People are increasingly preferring eco-friendly & more practical cars rather than cars for pleasure
Macro-economic factors that are against consumption of luxury goods
The threats in the SWOT Analysis of Lotus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
True driving enthusiasts rather than the rich & affluent
The young nouveau rich driving enthusiasts
For the true driving enthusiasts
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