Alfa Romeo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 11146

SWOT analysis of Alfa Romeo analyses the brand/company with its strengths, weaknesses, opportunities & threats. Alfa Romeo is one of the leading brands in the automobiles sector. The table below also lists the top Alfa Romeo competitors and elaborates Alfa Romeo segmentation, targeting, positioning & USP.

Alfa Romeo

Parent Company

Fiat

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

Beauty is not enough; Power for your control

USP

Sports cars providing ultimate performance and designed elegantly

Alfa Romeo STP

Segment

Sports cars

Target Group

Targeted towards affluent customers seeking sporty driving experience

Positioning

Positioned as a stylish and innovative car manufacturing company

Alfa Romeo SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alfa Romeo. Strengths are:

1. Dedicated designing team which brings great styles and designs

2. One of the best engines delivering finest performance- consumption ratio

3. One of the Safest cars scoring highest in the EuroNCAP

4. Strong presence in the car and bike racing world due to which a strong brand identity has been built

5. Excellent services integrated with multimedia applications

Weaknesses

Here are the weaknesses in the Alfa Romeo SWOT Analysis:

1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers

Opportunities

Following are the Opportunities in Alfa Romeo SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customers by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Threats

The threats in the SWOT Analysis of Alfa Romeo are as mentioned:

1. Increasing fuel costs

2. Many markets dominated by some players

3. Lesser buyers of the specific segment

4. Product innovations and frugal engineering by competitors

5. Competition

Alfa Romeo Competition

Competitors

Below are the top 4 Alfa Romeo competitors:

1. Audi

2. Mercedes Benz

3. Bentley

4. Aston martin


The brandguide table above concludes the Alfa Romeo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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