Alfa Romeo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Fiat

Sports Car

Automobiles

Beauty is not enough; Power for your control

Sports cars providing ultimate performance and designed elegantly

Sports cars

Targeted towards affluent customers seeking sporty driving experience

Positioned as a stylish and innovative car manufacturing company

Below are the Strengths in the SWOT Analysis of Alfa Romeo:

1. Dedicated designing team which brings great styles and designs

2. One of the best engines delivering finest performance- consumption ratio

3. One of the Safest cars scoring highest in the EuroNCAP

4. Strong presence in the car and bike racing world due to which a strong brand identity has been built

5. Excellent services integrated with multimedia applications

Here are the weaknesses in the Alfa Romeo SWOT Analysis:

1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers

Following are the Opportunities in Alfa Romeo SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customers by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

The threats in the SWOT Analysis of Alfa Romeo are as mentioned:

1. Increasing fuel costs

2. Many markets dominated by some players

3. Lesser buyers of the specific segment

4. Product innovations and frugal engineering by competitors

5. Competition

Below are the top 4 Alfa Romeo competitors:

1. Audi

2. Mercedes Benz

3. Bentley

4. Aston martin