Alfa Romeo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

Alfa Romeo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Alfa Romeo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alfa Romeo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Alfa Romeo is one of the leading brands in the automobiles sector.

The article below lists the Alfa Romeo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Alfa Romeo SWOT Analysis:

SWOT Analysis of Alfa Romeo

For Alfa Romeo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Alfa Romeo Strengths

The strengths of Alfa Romeo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Alfa Romeo :

1. Dedicated designing team which brings great styles and designs

2. One of the best engines delivering finest performance- consumption ratio

3. One of the Safest cars scoring highest in the EuroNCAP

4. Strong presence in the car and bike racing world due to which a strong brand identity has been built

5. Excellent services integrated with multimedia applications

Alfa Romeo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Alfa Romeo SWOT Analysis:

1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers

Alfa Romeo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Alfa Romeo SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customers by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Alfa Romeo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Alfa Romeo are as mentioned:

1. Increasing fuel costs

2. Many markets dominated by some players

3. Lesser buyers of the specific segment

4. Product innovations and frugal engineering by competitors

5. Competition

Alfa Romeo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Alfa Romeo:

1. Audi

2. Mercedes Benz

3. Bentley

4. Aston martin

Hence this concludes the Alfa Romeo SWOT analysis.

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About Alfa Romeo

Alfa Romeo Overview
Parent Company



Sports Car



Tagline/ Slogan

Beauty is not enough; Power for your control


Sports cars providing ultimate performance and designed elegantly

Alfa Romeo STP

Sports cars

Target Market

Targeted towards affluent customers seeking sporty driving experience


Positioned as a stylish and innovative car manufacturing company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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