Alfa Romeo SWOT Analysis, USP & Competitors

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SWOT Analysis of Alfa Romeo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alfa Romeo

Parent Company



Sports Car



Tagline/ Slogan

Beauty is not enough; Power for your control


Sports cars providing ultimate performance and designed elegantly



Sports cars

Target Group

Targeted towards affluent customers seeking sporty driving experience


Positioned as a stylish and innovative car manufacturing company

SWOT Analysis


1. Dedicated designing team which brings great styles and designs

2. One of the best engines delivering finest performance- consumption ratio

3. One of the Safest cars scoring highest in the EuroNCAP

4. Strong presence in the car and bike racing world due to which a strong brand identity has been built

5. Excellent services integrated with multimedia applications


1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers


1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customers by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments


1. Increasing fuel costs

2. Many markets dominated by some players

3. Lesser buyers of the specific segment

4. Product innovations and frugal engineering by competitors

5. Competition



1. Audi

2. Mercedes Benz

3. Bentley

4. Aston martin

The table above concludes the Alfa Romeo SWOT analysis along with its marketing and brand parameters.


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