Alfa Romeo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 12215

SWOT analysis of Alfa Romeo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alfa Romeo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alfa Romeo to benchmark its business & performance as compared to the competitors and industry. Alfa Romeo is one of the leading brands in the automobiles sector. The table below also lists the top Alfa Romeo competitors and elaborates Alfa Romeo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Alfa Romeo SWOT, Competitors, Marketing STP & Brand analysis Table
Alfa Romeo Brand Analysis
Parent Company



Sports Car



Tagline/ Slogan

Beauty is not enough; Power for your control


Sports cars providing ultimate performance and designed elegantly

Alfa Romeo STP

Sports cars

Target Group

Targeted towards affluent customers seeking sporty driving experience


Positioned as a stylish and innovative car manufacturing company

Alfa Romeo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alfa Romeo. Strengths are:

1. Dedicated designing team which brings great styles and designs

2. One of the best engines delivering finest performance- consumption ratio

3. One of the Safest cars scoring highest in the EuroNCAP

4. Strong presence in the car and bike racing world due to which a strong brand identity has been built

5. Excellent services integrated with multimedia applications


Here are the weaknesses in the Alfa Romeo SWOT Analysis:

1. Lack of presence in many automobile markets

2. Limited of extensive distribution and widely spread service centers


Following are the Opportunities in Alfa Romeo SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customers by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments


The threats in the SWOT Analysis of Alfa Romeo are as mentioned:

1. Increasing fuel costs

2. Many markets dominated by some players

3. Lesser buyers of the specific segment

4. Product innovations and frugal engineering by competitors

5. Competition

Alfa Romeo Competition

Below are the top 4 Alfa Romeo competitors:

1. Audi

2. Mercedes Benz

3. Bentley

4. Aston martin

The brandguide table above concludes the Alfa Romeo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alfa Romeo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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