SEAT Automobiles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of SEAT Automobiles analyses the brand by its strengths, weaknesses, opportunities & threats. In SEAT Automobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SEAT Automobiles to benchmark its business & performance as compared to the competitors. SEAT Automobiles is one of the leading brands in the automobiles sector.

The table below lists the SEAT Automobiles SWOT (Strengths, Weaknesses, Opportunities, Threats), top SEAT Automobiles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

SEAT Automobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SEAT Automobiles Brand Analysis
Parent Company



Passenger Cars & Automobile Parts



Tagline/ Slogan



Strong brand backing of automobile giant Volkswagen group

SEAT Automobiles STP

Passenger car segment

Target Group

Middle and upper middle class individuals


Passenger cars for the entire family

SWOT Analysis of SEAT Automobiles
SEAT Automobiles Strengths

Below are the Strengths in the SWOT Analysis of SEAT Automobiles:

1. Founded in 1950, currently owned by the Volkswagen Group
2. Maker of youthful & sporty cars
3. Wide geographical presence
4. In year 2000 sold over 500,000+ cars worldwide

5. Also had presence in the motorsports

6. The brand is widely associated in sponsoring major global sporting events as well

7. Good brand presence and awareness across Europe

SEAT Automobiles Weaknesses

Here are the weaknesses in the SEAT Automobiles SWOT Analysis:

1. Currently not profitable and may be sold by Volkswagen or discontinued
2.Not present in the emerging markets where there is high growth opportunity
3.There is a possibility of clash of cultures as the company is primarily Spanish with the parent being German

SEAT Automobiles Opportunities

Following are the Opportunities in SEAT Automobiles SWOT Analysis:

1. They can enter emerging markets for higher growth
2.The Volkswagen Group is less levered compared to its peers like Fiat, thus Volkswagen can put in more money in Seat for development & expansion
3.It can still expand in the “Ecomotive” range to include more products in the range

SEAT Automobiles Threats

The threats in the SWOT Analysis of SEAT Automobiles are as mentioned:

1.The global macro-economic scenario
2. Lack of electric/hybrid vehicles in their offering
3. Aggressive growth plans by the Korean & Japanese counterparts

SEAT Automobiles Competition
SEAT Automobiles Competitors

Below are the top 4 competitors of SEAT Automobiles:

1. Toyota
3. Nissan Motors

4. Honda

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SEAT Automobiles. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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