Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of SEAT Automobiles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SEAT Automobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like SEAT Automobiles to benchmark its business & performance as compared to the competitors and industry. SEAT Automobiles is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SEAT Automobiles competitors and includes SEAT Automobiles target market, segmentation, positioning & Unique Selling Proposition (USP).
Strong brand backing of automobile giant Volkswagen group
SEAT Automobiles STP
SEAT Automobiles Segmentation
Passenger car segment
SEAT Automobiles Target Market
Middle and upper middle class individuals
SEAT Automobiles Positioning
Passenger cars for the entire family
SEAT Automobiles SWOT Analysis
SEAT Automobiles Strengths
Below are the Strengths in the SWOT Analysis of SEAT Automobiles:
1. Founded in 1950, currently owned by the Volkswagen Group 2. Maker of youthful & sporty cars 3. Wide geographical presence 4. In year 2000 sold over 500,000+ cars worldwide
5. Also had presence in the motorsports
6. The brand is widely associated in sponsoring major global sporting events as well
7. Good brand presence and awareness across Europe
SEAT Automobiles Weaknesses
Here are the weaknesses in the SEAT Automobiles SWOT Analysis:
1. Currently not profitable and may be sold by Volkswagen or discontinued 2.Not present in the emerging markets where there is high growth opportunity 3.There is a possibility of clash of cultures as the company is primarily Spanish with the parent being German
SEAT Automobiles Opportunities
Following are the Opportunities in SEAT Automobiles SWOT Analysis:
1. They can enter emerging markets for higher growth 2.The Volkswagen Group is less levered compared to its peers like Fiat, thus Volkswagen can put in more money in Seat for development & expansion 3.It can still expand in the “Ecomotive” range to include more products in the range
SEAT Automobiles Threats
The threats in the SWOT Analysis of SEAT Automobiles are as mentioned:
1.The global macro-economic scenario 2. Lack of electric/hybrid vehicles in their offering 3. Aggressive growth plans by the Korean & Japanese counterparts
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