SEAT Automobiles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Volkswagen

Passenger Cars & Automobile Parts

Automobiles

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Strong brand backing of automobile giant Volkswagen group

Passenger car segment

Middle and upper middle class individuals

Passenger cars for the entire family

Below are the Strengths in the SWOT Analysis of SEAT Automobiles:

1. Founded in 1950, currently owned by the Volkswagen Group
2. Maker of youthful & sporty cars
3. Wide geographical presence
4. In year 2000 sold over 500,000+ cars worldwide

5. Also had presence in the motorsports

6. The brand is widely associated in sponsoring major global sporting events as well

7. Good brand presence and awareness across Europe

Here are the weaknesses in the SEAT Automobiles SWOT Analysis:

1. Currently not profitable and may be sold by Volkswagen or discontinued
2.Not present in the emerging markets where there is high growth opportunity
3.There is a possibility of clash of cultures as the company is primarily Spanish with the parent being German

Following are the Opportunities in SEAT Automobiles SWOT Analysis:

1. They can enter emerging markets for higher growth
2.The Volkswagen Group is less levered compared to its peers like Fiat, thus Volkswagen can put in more money in Seat for development & expansion
3.It can still expand in the “Ecomotive” range to include more products in the range

The threats in the SWOT Analysis of SEAT Automobiles are as mentioned:

1.The global macro-economic scenario
2. Lack of electric/hybrid vehicles in their offering
3. Aggressive growth plans by the Korean & Japanese counterparts

Below are the top 4 SEAT Automobiles competitors:

1. Toyota
2.Chevrolet
3. Nissan Motors

4. Honda