Published in Automobiles category by MBA Skool Team
SEAT Automobiles is one of the leading brands in the automobiles sector. SEAT Automobiles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of SEAT Automobiles:
Founded in 1950, currently owned by the Volkswagen Group
Maker of youthful & sporty cars
Wide geographical presence
In year 2000 sold over 500,000+ cars worldwide
Also had presence in the motorsports
The brand is widely associated in sponsoring major global sporting events as well
Good brand presence and awareness across Europe
Above are the strengths in the SWOT Analysis of SEAT Automobiles. The strengths of SEAT Automobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SEAT Automobiles Weaknesses
Currently not profitable and may be sold by Volkswagen or discontinued
Not present in the emerging markets where there is high growth opportunity
There is a possibility of clash of cultures as the company is primarily Spanish with the parent being German
These were the weaknesses in the SEAT Automobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SEAT Automobiles Opportunities
They can enter emerging markets for higher growth
The Volkswagen Group is less levered compared to its peers like Fiat, thus Volkswagen can put in more money in Seat for development & expansion
It can still expand in the “Ecomotive” range to include more products in the range
Above we covered the opportunities in SEAT Automobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SEAT Automobiles Threats
The global macro-economic scenario
Lack of electric/hybrid vehicles in their offering
Aggressive growth plans by the Korean & Japanese counterparts
The threats in the SWOT Analysis of SEAT Automobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Strong brand backing of automobile giant Volkswagen group
SEAT Automobiles STP
Passenger car segment
Middle and upper middle class individuals
Passenger cars for the entire family
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