Aviva Life Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 7834

SWOT Analysis of Aviva Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aviva Life Insurance

Parent Company

Aviva plc and Dabur group




Insurance and finance

Tagline/ Slogan

Kal par control; Transform your life


Aviva is UK’s  largest Insurance Firm



Personal and Group Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

SWOT Analysis


1. Robust and Diverse Product portfolio
2. Has network across 3000 towns and 20,000 Financial Planning Advisors
3.  Focus on Schemes with social importance
4. Good brand visibility through advertisement campaigns
5. Globally, Aviva has over 46,000 employees
6. It is the sixth-largest insurance company in the world measured by net premium income and has 53 million customers in 28 countries


1.  Controversial advertisement campaign caused a problem
2. Customer complaints for policy execution problems


1. Growing rural market
2. Earning Urban Youth
3. Increasing awareness amongst people about securing their future


1.  Economic crisis
2.  Entry of new NBFCs in the sector



1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  HDFC Standard Life

The table above concludes the Aviva Life Insurance SWOT analysis along with its marketing and brand parameters.


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