Aviva Life Insurance SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Aviva Life Insurance SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Aviva Life Insurance, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Aviva Life Insurance is one of the leading brands in the banking & financial services sector. The article below lists the Aviva Life Insurance SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Aviva Life Insurance

For Aviva Life Insurance, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Aviva Life Insurance Strengths

The strengths of Aviva Life Insurance looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Aviva Life Insurance :

1. Robust and Diverse Product portfolio
2. Has network across 3000 towns and 20,000 Financial Planning Advisors
3.  Focus on Schemes with social importance
4. Good brand visibility through advertisement campaigns
5. Globally, Aviva has over 46,000 employees
6. It is the sixth-largest insurance company in the world measured by net premium income and has 53 million customers in 28 countries

Aviva Life Insurance Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Aviva Life Insurance SWOT Analysis:

1.  Controversial advertisement campaign caused a problem
2. Customer complaints for policy execution problems

Aviva Life Insurance Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Aviva Life Insurance SWOT Analysis:

1. Growing rural market
2. Earning Urban Youth
3. Increasing awareness amongst people about securing their future

Aviva Life Insurance Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Aviva Life Insurance are as mentioned:

1.  Economic crisis
2.  Entry of new NBFCs in the sector

Similar to Aviva Life Insurance

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  HDFC Standard Life

Hence this concludes the Aviva Life Insurance SWOT analysis.

Continue reading more about the brand/company.

About Aviva Life Insurance

Aviva Life Insurance Overview
Parent Company

Aviva plc and Dabur group




Banking & Financial Services

Tagline/ Slogan

Kal par control; Transform your life


Aviva is UK’s  largest Insurance Firm

Aviva Life Insurance STP

Personal and Group Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Aviva Life Insurance. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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