Aviva Life Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 10153

SWOT analysis of Aviva Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. Aviva Life Insurance is one of the leading brands in the banking & financial services sector. The table below also lists the top Aviva Life Insurance competitors and elaborates Aviva Life Insurance segmentation, targeting, positioning & USP.

Aviva Life Insurance SWOT, Competitors, Marketing STP & Brand analysis Table
Aviva Life Insurance Brand Analysis
Parent Company

Aviva plc and Dabur group




Banking & Financial Services

Tagline/ Slogan

Kal par control; Transform your life


Aviva is UK’s  largest Insurance Firm

Aviva Life Insurance STP

Personal and Group Insurance

Target Group

Urban and Rural Investors


Complete Insurance and financial solutions

Aviva Life Insurance SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aviva Life Insurance. Strengths are:

1. Robust and Diverse Product portfolio
2. Has network across 3000 towns and 20,000 Financial Planning Advisors
3.  Focus on Schemes with social importance
4. Good brand visibility through advertisement campaigns
5. Globally, Aviva has over 46,000 employees
6. It is the sixth-largest insurance company in the world measured by net premium income and has 53 million customers in 28 countries


Here are the weaknesses in the Aviva Life Insurance SWOT Analysis:

1.  Controversial advertisement campaign caused a problem
2. Customer complaints for policy execution problems


Following are the Opportunities in Aviva Life Insurance SWOT Analysis:

1. Growing rural market
2. Earning Urban Youth
3. Increasing awareness amongst people about securing their future


The threats in the SWOT Analysis of Aviva Life Insurance are as mentioned:

1.  Economic crisis
2.  Entry of new NBFCs in the sector

Aviva Life Insurance Competition

Below are the top 3 Aviva Life Insurance competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  HDFC Standard Life

The brandguide table above concludes the Aviva Life Insurance SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aviva Life Insurance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: