Aviva Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Aviva Life Insurance analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Aviva Life Insurance SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Aviva Life Insurance to benchmark its business & performance as compared to the competitors and industry. As of 2020, Aviva Life Insurance is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Aviva Life Insurance competitors and includes Aviva Life Insurance target market, segmentation, positioning & Unique Selling Proposition (USP).

Aviva Life Insurance SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Aviva Life Insurance Brand Analysis
Parent Company

Aviva plc and Dabur group




Banking & Financial Services

Tagline/ Slogan

Kal par control; Transform your life


Aviva is UK’s  largest Insurance Firm

Aviva Life Insurance STP
Aviva Life Insurance Segmentation

Personal and Group Insurance

Aviva Life Insurance Target Market

Urban and Rural Investors

Aviva Life Insurance Positioning

Complete Insurance and financial solutions

Aviva Life Insurance SWOT Analysis
Aviva Life Insurance Strengths

Below are the Strengths in the SWOT Analysis of Aviva Life Insurance:

1. Robust and Diverse Product portfolio
2. Has network across 3000 towns and 20,000 Financial Planning Advisors
3.  Focus on Schemes with social importance
4. Good brand visibility through advertisement campaigns
5. Globally, Aviva has over 46,000 employees
6. It is the sixth-largest insurance company in the world measured by net premium income and has 53 million customers in 28 countries

Aviva Life Insurance Weaknesses

Here are the weaknesses in the Aviva Life Insurance SWOT Analysis:

1.  Controversial advertisement campaign caused a problem
2. Customer complaints for policy execution problems

Aviva Life Insurance Opportunities

Following are the Opportunities in Aviva Life Insurance SWOT Analysis:

1. Growing rural market
2. Earning Urban Youth
3. Increasing awareness amongst people about securing their future

Aviva Life Insurance Threats

The threats in the SWOT Analysis of Aviva Life Insurance are as mentioned:

1.  Economic crisis
2.  Entry of new NBFCs in the sector

Aviva Life Insurance Competition

Below are the top 3 Aviva Life Insurance competitors:

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  HDFC Standard Life

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Aviva Life Insurance. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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