Aviva Life Insurance SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 9315
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SWOT Analysis of Aviva Life Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aviva Life Insurance

Parent Company

Aviva plc and Dabur group

Category

NBFC

Sector

Banking & Financial Services

Tagline/ Slogan

Kal par control; Transform your life

USP

Aviva is UK’s  largest Insurance Firm

Aviva Life Insurance STP

Segment

Personal and Group Insurance

Target Group

Urban and Rural Investors

Positioning

Complete Insurance and financial solutions

Aviva Life Insurance SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Aviva Life Insurance :

1. Robust and Diverse Product portfolio
2. Has network across 3000 towns and 20,000 Financial Planning Advisors
3.  Focus on Schemes with social importance
4. Good brand visibility through advertisement campaigns
5. Globally, Aviva has over 46,000 employees
6. It is the sixth-largest insurance company in the world measured by net premium income and has 53 million customers in 28 countries

Weaknesses

1.  Controversial advertisement campaign caused a problem
2. Customer complaints for policy execution problems

Opportunities

1. Growing rural market
2. Earning Urban Youth
3. Increasing awareness amongst people about securing their future

Threats

1.  Economic crisis
2.  Entry of new NBFCs in the sector

Aviva Life Insurance Competition

Competitors

Below are the 3 main Aviva Life Insurance competitors :

1.  Bajaj Allianz

2.  Sahara Life Insurance

3.  HDFC Standard Life


The brandguide table above concludes the Aviva Life Insurance SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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