Lloyds TSB Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6089

SWOT analysis of Lloyds TSB Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. Lloyds TSB Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Lloyds TSB Bank competitors and elaborates Lloyds TSB Bank segmentation, targeting, positioning & USP.

Lloyds TSB Bank

Parent Company

Lloyd Banking group




Banking & Financial Services

Tagline/ Slogan

For the Journey


Part of Big four clearing banks

Lloyds TSB Bank STP


Business and Personal Banking

Target Group

Retail Banking for individual investors


Complete Banking and financial solutions

Lloyds TSB Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lloyds TSB Bank. Strengths are:

1. Diverse Banking solutions
2. Strong presence in retail banking
3. Has over 45,000 employees
4. The bank has over 16 million customers and small business accounts


Here are the weaknesses in the Lloyds TSB Bank SWOT Analysis:

1.  Controversies regarding tax evasion and money laundering

2. Dropping credit ratings in recent times
3. High number of complaints against the bank had an adverse effect on the brand image


Following are the Opportunities in Lloyds TSB Bank SWOT Analysis:

1.  Small enterprise banking
2.  Microfinance and increased services


The threats in the SWOT Analysis of Lloyds TSB Bank are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Govt regulations and fluctuating market conditions

Lloyds TSB Bank Competition


Below are the top 3 Lloyds TSB Bank competitors:

1.  Standard Chartered Bank
2.  Credit Suisse

3.  RBS

The brandguide table above concludes the Lloyds TSB Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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