Lloyds TSB Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Lloyds TSB Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lloyds TSB Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lloyds TSB Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Lloyds TSB Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lloyds TSB Bank competitors and includes Lloyds TSB Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Lloyds TSB Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lloyds TSB Bank Brand Analysis
Parent Company

Lloyd Banking group




Banking & Financial Services

Tagline/ Slogan

For the Journey


Part of Big four clearing banks

Lloyds TSB Bank STP
Lloyds TSB Bank Segmentation

Business and Personal Banking

Lloyds TSB Bank Target Market

Retail Banking for individual investors

Lloyds TSB Bank Positioning

Complete Banking and financial solutions

Lloyds TSB Bank SWOT Analysis
Lloyds TSB Bank Strengths

Below are the Strengths in the SWOT Analysis of Lloyds TSB Bank:

1. Diverse Banking solutions
2. Strong presence in retail banking
3. Has over 45,000 employees
4. The bank has over 16 million customers and small business accounts

Lloyds TSB Bank Weaknesses

Here are the weaknesses in the Lloyds TSB Bank SWOT Analysis:

1.  Controversies regarding tax evasion and money laundering

2. Dropping credit ratings in recent times
3. High number of complaints against the bank had an adverse effect on the brand image

Lloyds TSB Bank Opportunities

Following are the Opportunities in Lloyds TSB Bank SWOT Analysis:

1.  Small enterprise banking
2.  Microfinance and increased services

Lloyds TSB Bank Threats

The threats in the SWOT Analysis of Lloyds TSB Bank are as mentioned:

1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Govt regulations and fluctuating market conditions

Lloyds TSB Bank Competition

Below are the top 3 Lloyds TSB Bank competitors:

1.  Standard Chartered Bank
2.  Credit Suisse

3.  RBS

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lloyds TSB Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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