Lloyds TSB Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4871

SWOT Analysis of Lloyds TSB Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lloyds TSB Bank

Parent Company

Lloyd Banking group




Banking and finance

Tagline/ Slogan

For the Journey


Part of Big four clearing banks



Business and Personal Banking

Target Group

Retail Banking for individual investors


Complete Banking and financial solutions

SWOT Analysis


1. Diverse Banking solutions
2. Strong presence in retail banking
3. Has over 45,000 employees
4. The bank has over 16 million customers and small business accounts


1.  Controversies regarding tax evasion and money laundering

2. Dropping credit ratings in recent times
3. High number of complaints against the bank had an adverse effect on the brand image


1.  Small enterprise banking
2.  Microfinance and increased services


1.  Stringent economic policies world over
2.  Highly  competitive environment
3. Govt regulations and fluctuating market conditions



1.  Standard Chartered Bank
2.  Credit Suisse

3.  RBS

The table above concludes the Lloyds TSB Bank SWOT analysis along with its marketing and brand parameters.


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