Societe Generale SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Societe Generale analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Societe Generale SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Societe Generale to benchmark its business & performance as compared to the competitors and industry. As of 2020, Societe Generale is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Societe Generale competitors and includes Societe Generale target market, segmentation, positioning & Unique Selling Proposition (USP).

Societe Generale SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Societe Generale Brand Analysis
Parent Company

Société Générale S.A.

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Building together team spirit

USP

Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, Global investment management and services

Societe Generale STP
Societe Generale Segmentation

Financial services to institutional clients and individuals

Societe Generale Target Market

All sorts of institutional and individual clients

Societe Generale Positioning

Combining skills, initiating strategies, pooling resources and best  practices to ultimately improve the company’s  customer service

Societe Generale SWOT Analysis
Societe Generale Strengths

Below are the Strengths in the SWOT Analysis of Societe Generale:

1. Leader in France for financial savings products
2. Covers all the banking and financial needs of clients
3.140 years of rich experience in banking and financial services with   1, 60,000 employees across the world with presence in more than 77 countries
4. One of the biggest global players in equity derivatives

5.Bank with Customer focus as a mission

Societe Generale Weaknesses

Here are the weaknesses in the Societe Generale SWOT Analysis:

1. Faces tough competition from other major players in Retail banking
2.Still hasn’t penetrated in countries across continents compared to few other major banks

Societe Generale Opportunities

Following are the Opportunities in Societe Generale SWOT Analysis:

1.To become benchmark for customer satisfaction in French retail banking
2.Further expansion in Asia and the Middle East
3.To leverage the dominance in retail banking across the world

4.Strengthening  its wealth management and advisory services

Societe Generale Threats

The threats in the SWOT Analysis of Societe Generale are as mentioned:

1. Uncertainty in Euro zone – debt crisis
2.Changing macroeconomic policies across the world
3.Weak economic growth in Euro zone

Societe Generale Competition
Competitors

Below are the top 4 Societe Generale competitors:

1.BNP Paribas
2.Credit Agricole
3.Deutsche Bank

4.Royal Bank of Scotland


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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