Societe Generale SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Société Générale S.A.

Banking

Banking & Financial Services

Building together team spirit

Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, Global investment management and services

Financial services to institutional clients and individuals

All sorts of institutional and individual clients

Combining skills, initiating strategies, pooling resources and best  practices to ultimately improve the company’s  customer service

Below are the Strengths in the SWOT Analysis of Societe Generale:

1. Leader in France for financial savings products
2. Covers all the banking and financial needs of clients
3.140 years of rich experience in banking and financial services with   1, 60,000 employees across the world with presence in more than 77 countries
4. One of the biggest global players in equity derivatives

5.Bank with Customer focus as a mission

Here are the weaknesses in the Societe Generale SWOT Analysis:

1. Faces tough competition from other major players in Retail banking
2.Still hasn’t penetrated in countries across continents compared to few other major banks

Following are the Opportunities in Societe Generale SWOT Analysis:

1.To become benchmark for customer satisfaction in French retail banking
2.Further expansion in Asia and the Middle East
3.To leverage the dominance in retail banking across the world

4.Strengthening  its wealth management and advisory services

The threats in the SWOT Analysis of Societe Generale are as mentioned:

1. Uncertainty in Euro zone – debt crisis
2.Changing macroeconomic policies across the world
3.Weak economic growth in Euro zone

Below are the top 4 Societe Generale competitors:

1.BNP Paribas
2.Credit Agricole
3.Deutsche Bank

4.Royal Bank of Scotland