Societe Generale SWOT Analysis

Societe Generale SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Societe Generale, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Societe Generale is one of the leading brands in the banking & financial services sector. The article below lists the Societe Generale SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Societe Generale

For Societe Generale, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Societe Generale Strengths

The strengths of Societe Generale looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Societe Generale :

1. Leader in France for financial savings products
2. Covers all the banking and financial needs of clients
3.140 years of rich experience in banking and financial services with   1, 60,000 employees across the world with presence in more than 77 countries
4. One of the biggest global players in equity derivatives

5.Bank with Customer focus as a mission

Societe Generale Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Societe Generale SWOT Analysis:

1. Faces tough competition from other major players in Retail banking
2.Still hasn’t penetrated in countries across continents compared to few other major banks

Societe Generale Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Societe Generale SWOT Analysis:

1.To become benchmark for customer satisfaction in French retail banking
2.Further expansion in Asia and the Middle East
3.To leverage the dominance in retail banking across the world

4.Strengthening  its wealth management and advisory services

Societe Generale Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Societe Generale are as mentioned:

1. Uncertainty in Euro zone – debt crisis
2.Changing macroeconomic policies across the world
3.Weak economic growth in Euro zone

Societe Generale Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Societe Generale:

1.BNP Paribas
2.Credit Agricole
3.Deutsche Bank

4.Royal Bank of Scotland

Hence this concludes the Societe Generale SWOT analysis.

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About Societe Generale

Societe Generale Overview
Parent Company	Société Générale S.A.
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	Building together team spirit
USP	Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, Global investment management and services
Societe Generale STP
Segmentation	Financial services to institutional clients and individuals
Target Market	All sorts of institutional and individual clients
Positioning	Combining skills, initiating strategies, pooling resources and best  practices to ultimately improve the company’s  customer service

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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