SWOT analysis of Societe Generale analyses the brand by its strengths, weaknesses, opportunities & threats. In Societe Generale SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Societe Generale to benchmark its business & performance as compared to the competitors. Societe Generale is one of the leading brands in the banking & financial services sector.
The table below lists the Societe Generale SWOT (Strengths, Weaknesses, Opportunities, Threats), top Societe Generale competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Societe Generale Brand Analysis | |
---|---|
Parent Company |
Société Générale S.A. |
Category |
Banking |
Sector | |
Tagline/ Slogan |
Building together team spirit |
USP |
Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, Global investment management and services |
Societe Generale STP | |
Segment |
Financial services to institutional clients and individuals |
Target Group |
All sorts of institutional and individual clients |
Positioning |
Combining skills, initiating strategies, pooling resources and best practices to ultimately improve the company’s customer service |
SWOT Analysis of Societe Generale | |
Societe Generale Strengths |
Below are the Strengths in the SWOT Analysis of Societe Generale: 1. Leader in France for financial savings products 5.Bank with Customer focus as a mission |
Societe Generale Weaknesses |
Here are the weaknesses in the Societe Generale SWOT Analysis: 1. Faces tough competition from other major players in Retail banking |
Societe Generale Opportunities |
Following are the Opportunities in Societe Generale SWOT Analysis: 1.To become benchmark for customer satisfaction in French retail banking 4.Strengthening its wealth management and advisory services |
Societe Generale Threats |
The threats in the SWOT Analysis of Societe Generale are as mentioned: 1. Uncertainty in Euro zone – debt crisis |
Societe Generale Competition | |
Societe Generale Competitors |
Below are the top 4 competitors of Societe Generale: 1.BNP Paribas 4.Royal Bank of Scotland |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Societe Generale. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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