Societe Generale SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Societe Generale analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Societe Generale SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Societe Generale to benchmark its business & performance as compared to the competitors and industry. Societe Generale is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Societe Generale competitors and includes Societe Generale target market, segmentation, positioning & Unique Selling Proposition (USP).
Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, Global investment management and services
Societe Generale STP
Societe Generale Segmentation
Financial services to institutional clients and individuals
Societe Generale Target Market
All sorts of institutional and individual clients
Societe Generale Positioning
Combining skills, initiating strategies, pooling resources and best practices to ultimately improve the company’s customer service
Societe Generale SWOT Analysis
Societe Generale Strengths
Below are the Strengths in the SWOT Analysis of Societe Generale:
1. Leader in France for financial savings products 2. Covers all the banking and financial needs of clients 3.140 years of rich experience in banking and financial services with 1, 60,000 employees across the world with presence in more than 77 countries 4. One of the biggest global players in equity derivatives
5.Bank with Customer focus as a mission
Societe Generale Weaknesses
Here are the weaknesses in the Societe Generale SWOT Analysis:
1. Faces tough competition from other major players in Retail banking 2.Still hasn’t penetrated in countries across continents compared to few other major banks
Societe Generale Opportunities
Following are the Opportunities in Societe Generale SWOT Analysis:
1.To become benchmark for customer satisfaction in French retail banking 2.Further expansion in Asia and the Middle East 3.To leverage the dominance in retail banking across the world
4.Strengthening its wealth management and advisory services
Societe Generale Threats
The threats in the SWOT Analysis of Societe Generale are as mentioned:
1. Uncertainty in Euro zone – debt crisis 2.Changing macroeconomic policies across the world 3.Weak economic growth in Euro zone
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