Societe Generale SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3264

SWOT Analysis of Societe Generale with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Société Générale

Parent Company

Société Générale S.A.




Financial services

Tagline/ Slogan

Building together team spirit


Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, Global investment management and services



Financial services to institutional clients and individuals

Target Group

All sorts of institutional and individual clients


Combining skills, initiating strategies, pooling resources and best  practices to ultimately improve the company’s  customer service

SWOT Analysis


1. Leader in France for financial savings products
2. Covers all the banking and financial needs of clients
3.140 years of rich experience in banking and financial services with   1, 60,000 employees across the world with presence in more than 77 countries
4. One of the biggest global players in equity derivatives

5.Bank with Customer focus as a mission


1. Faces tough competition from other major players in Retail banking
2.Still hasn’t penetrated in countries across continents compared to few other major banks


1.To become benchmark for customer satisfaction in French retail banking
2.Further expansion in Asia and the Middle East
3.To leverage the dominance in retail banking across the world

4.Strengthening  its wealth management and advisory services


1. Uncertainty in Euro zone – debt crisis
2.Changing macroeconomic policies across the world
3.Weak economic growth in Euro zone



1.BNP Paribas
2.Credit Agricole
3.Deutsche Bank

4.Royal Bank of Scotland

The table above concludes the Societe Generale SWOT analysis along with its marketing and brand parameters.


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