Intesa Sanpaolo SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3546

SWOT analysis of Intesa Sanpaolo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Intesa Sanpaolo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intesa Sanpaolo to benchmark its business & performance as compared to the competitors and industry. Intesa Sanpaolo is one of the leading brands in the banking & financial services sector. The table below also lists the top Intesa Sanpaolo competitors and elaborates Intesa Sanpaolo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Intesa Sanpaolo SWOT, Competitors, Marketing STP & Brand analysis Table
Intesa Sanpaolo Brand Analysis
Parent Company

Intesa Sanpaolo




Banking & Financial Services

Tagline/ Slogan

Vicini o Voi (Close to you)


A leader in Italy in all business areas be it retail, corporate or wealth management

Intesa Sanpaolo STP

Institutions and individual clients

Target Group

Small and medium customers, corporate customers, private customers, social and non – profit  organizations


A Bank with a distinctive identity and reputation, contributing to the growth and development of the economy and society

Intesa Sanpaolo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Intesa Sanpaolo. Strengths are:

1. Presence of 5600 branches in Italy, thus a leader in terms of number of branches
2. One stop bank for varied financial and advisory services
3. Wide presence in Central Eastern Europe and North Africa
4. Leader in loans with 15.3% market share in Italy
5. It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI
6. Has over 100,000 employees globally and over 1,700 branches worldwide


Here are the weaknesses in the Intesa Sanpaolo SWOT Analysis:

1. Presence in Europe and other continents is less compared to leading European banks
2.Major chunk  of the revenue comes from Italy through retail and personal banking only


Following are the Opportunities in Intesa Sanpaolo SWOT Analysis:

1. Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East
2.High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey
3.Positive outlook of asset management industry


The threats in the SWOT Analysis of Intesa Sanpaolo are as mentioned:

1. Shrinking Italian economy has significant impact
2.Euro debt crisis and European regulatory changes has a huge impact
3.Facing a stiff competition from other European banks

Intesa Sanpaolo Competition

Below are the top 6 Intesa Sanpaolo competitors:

1. Unicredit
3. BNP Paribas
4.Societe Generale
5.Standard Chartered  Bank
6.Credit Suisse

The brandguide table above concludes the Intesa Sanpaolo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Intesa Sanpaolo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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