Published in Banking & Financial Services category by MBA Skool Team
Intesa Sanpaolo is one of the leading brands in the banking & financial services sector. Intesa Sanpaolo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Intesa Sanpaolo:
Presence of 5600 branches in Italy, thus a leader in terms of number of branches
One stop bank for varied financial and advisory services
Wide presence in Central Eastern Europe and North Africa
Leader in loans with 15.3% market share in Italy
It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI
Has over 100,000 employees globally and over 1,700 branches worldwide
Above are the strengths in the SWOT Analysis of Intesa Sanpaolo. The strengths of Intesa Sanpaolo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intesa Sanpaolo Weaknesses
Presence in Europe and other continents is less compared to leading European banks
Major chunkof the revenue comes from Italy through retail and personal banking only
These were the weaknesses in the Intesa Sanpaolo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Intesa Sanpaolo Opportunities
Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East
High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey
Positive outlook of asset management industry
Above we covered the opportunities in Intesa Sanpaolo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intesa Sanpaolo Threats
Shrinking Italian economy has significant impact
Euro debt crisis and European regulatory changes has a huge impact
Facing a stiff competition from other European banks
The threats in the SWOT Analysis of Intesa Sanpaolo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
A leader in Italy in all business areas be it retail, corporate or wealth management
Intesa Sanpaolo STP
Institutions and individual clients
Small and medium customers, corporate customers, private customers, social and non – profit organizations
A Bank with a distinctive identity and reputation, contributing to the growth and development of the economy and society
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