Intesa Sanpaolo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Intesa Sanpaolo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Intesa Sanpaolo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Intesa Sanpaolo to benchmark its business & performance as compared to the competitors and industry. Intesa Sanpaolo is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Intesa Sanpaolo competitors and includes Intesa Sanpaolo target market, segmentation, positioning & Unique Selling Proposition (USP).

Intesa Sanpaolo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Intesa Sanpaolo Brand Analysis
Parent Company

Intesa Sanpaolo




Banking & Financial Services

Tagline/ Slogan

Vicini o Voi (Close to you)


A leader in Italy in all business areas be it retail, corporate or wealth management

Intesa Sanpaolo STP
Intesa Sanpaolo Segmentation

Institutions and individual clients

Intesa Sanpaolo Target Market

Small and medium customers, corporate customers, private customers, social and non – profit  organizations

Intesa Sanpaolo Positioning

A Bank with a distinctive identity and reputation, contributing to the growth and development of the economy and society

Intesa Sanpaolo SWOT Analysis
Intesa Sanpaolo Strengths

Below are the Strengths in the SWOT Analysis of Intesa Sanpaolo:

1. Presence of 5600 branches in Italy, thus a leader in terms of number of branches
2. One stop bank for varied financial and advisory services
3. Wide presence in Central Eastern Europe and North Africa
4. Leader in loans with 15.3% market share in Italy
5. It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI
6. Has over 100,000 employees globally and over 1,700 branches worldwide

Intesa Sanpaolo Weaknesses

Here are the weaknesses in the Intesa Sanpaolo SWOT Analysis:

1. Presence in Europe and other continents is less compared to leading European banks
2.Major chunk  of the revenue comes from Italy through retail and personal banking only

Intesa Sanpaolo Opportunities

Following are the Opportunities in Intesa Sanpaolo SWOT Analysis:

1. Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East
2.High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey
3.Positive outlook of asset management industry

Intesa Sanpaolo Threats

The threats in the SWOT Analysis of Intesa Sanpaolo are as mentioned:

1. Shrinking Italian economy has significant impact
2.Euro debt crisis and European regulatory changes has a huge impact
3.Facing a stiff competition from other European banks

Intesa Sanpaolo Competition

Below are the top 6 Intesa Sanpaolo competitors:

1. Unicredit
3. BNP Paribas
4.Societe Generale
5.Standard Chartered  Bank
6.Credit Suisse

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Intesa Sanpaolo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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