Intesa Sanpaolo SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Intesa Sanpaolo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Intesa Sanpaolo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Intesa Sanpaolo is one of the leading brands in the banking & financial services sector. The article below lists the Intesa Sanpaolo SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Intesa Sanpaolo

For Intesa Sanpaolo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Intesa Sanpaolo Strengths

The strengths of Intesa Sanpaolo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Intesa Sanpaolo :

1. Presence of 5600 branches in Italy, thus a leader in terms of number of branches
2. One stop bank for varied financial and advisory services
3. Wide presence in Central Eastern Europe and North Africa
4. Leader in loans with 15.3% market share in Italy
5. It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI
6. Has over 100,000 employees globally and over 1,700 branches worldwide

Intesa Sanpaolo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Intesa Sanpaolo SWOT Analysis:

1. Presence in Europe and other continents is less compared to leading European banks
2.Major chunk  of the revenue comes from Italy through retail and personal banking only

Intesa Sanpaolo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Intesa Sanpaolo SWOT Analysis:

1. Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East
2.High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey
3.Positive outlook of asset management industry

Intesa Sanpaolo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Intesa Sanpaolo are as mentioned:

1. Shrinking Italian economy has significant impact
2.Euro debt crisis and European regulatory changes has a huge impact
3.Facing a stiff competition from other European banks

Intesa Sanpaolo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Intesa Sanpaolo:

1. Unicredit
3. BNP Paribas
4.Societe Generale
5.Standard Chartered  Bank
6.Credit Suisse

Hence this concludes the Intesa Sanpaolo SWOT analysis.

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About Intesa Sanpaolo

Intesa Sanpaolo Overview
Parent Company

Intesa Sanpaolo




Banking & Financial Services

Tagline/ Slogan

Vicini o Voi (Close to you)


A leader in Italy in all business areas be it retail, corporate or wealth management

Intesa Sanpaolo STP

Institutions and individual clients

Target Market

Small and medium customers, corporate customers, private customers, social and non – profit  organizations


A Bank with a distinctive identity and reputation, contributing to the growth and development of the economy and society

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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