Bank of Montreal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank of Montreal analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of Montreal SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Montreal to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank of Montreal is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank of Montreal competitors and includes Bank of Montreal target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank of Montreal SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank of Montreal Brand Analysis
Parent Company

Bank of Montreal Financial Group (BMO)

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Making money make sense

USP

A group driven by enduring corporate values

Bank of Montreal STP
Bank of Montreal Segmentation

Institutional and individual clients in need of financial assistance

Bank of Montreal Target Market

Small, medium and corporate clients and individual customers

Bank of Montreal Positioning

Bank committed to provide great customer experience

Bank of Montreal SWOT Analysis
Bank of Montreal Strengths

Below are the Strengths in the SWOT Analysis of Bank of Montreal:

1. Over 35,000 employees serves 7 million+ customers
2. BMO Capital Markets named as the “Best Investment Bank, Canada” by Global Finance Magazine
3. Dividend Yield (Yearly as well as 5- Year Avg) is considerably high in comparison to sector and industry figures
4. BMO was ranked worldwide amongst the world’s strongest banks category by Bloomberg

5.Ranked amongst Top 10 North American banks in terms of assets and market capitalization

6.Highly diversified financial services organization
7. Sponsor of many sports and other events

Bank of Montreal Weaknesses

Here are the weaknesses in the Bank of Montreal SWOT Analysis:

1. In terms of the number of branches, the bank lags behind the top 3 Canadian banks
2.Overdependence on Canada and US, and limited global presence

Bank of Montreal Opportunities

Following are the Opportunities in Bank of Montreal SWOT Analysis:

1. BMO venturing into Abu Dhabi will help in expansion in the Middle East
2.High opportunity to venture into developing economies like China and India
3. Mergers and acquisitions and joint-ventures

Bank of Montreal Threats

The threats in the SWOT Analysis of Bank of Montreal are as mentioned:

1. Slowing consumer loan growth in Canada affecting Canadian banks
2.Uncertainity and regulatory changes in Canada and US will have significant effect on the bank
3. Economic fluctuations can create problems

Bank of Montreal Competition
Competitors

Below are the top 3 Bank of Montreal competitors:

1.Royal Bank of Canada
2.TD Group
3.Bank of Nova Scotia


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank of Montreal. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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