Bank of Montreal SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Bank of Montreal SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank of Montreal, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Bank of Montreal is one of the leading brands in the banking & financial services sector. The article below lists the Bank of Montreal SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Bank of Montreal Strengths

The strengths of Bank of Montreal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Bank of Montreal :

1. Over 35,000 employees serves 7 million+ customers
2. BMO Capital Markets named as the “Best Investment Bank, Canada” by Global Finance Magazine
3. Dividend Yield (Yearly as well as 5- Year Avg) is considerably high in comparison to sector and industry figures
4. BMO was ranked worldwide amongst the world’s strongest banks category by Bloomberg

5.Ranked amongst Top 10 North American banks in terms of assets and market capitalization

6.Highly diversified financial services organization
7. Sponsor of many sports and other events

Bank of Montreal Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Bank of Montreal SWOT Analysis:

1. In terms of the number of branches, the bank lags behind the top 3 Canadian banks
2.Overdependence on Canada and US, and limited global presence

Read more about Bank of Montreal

Bank of Montreal Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Bank of Montreal SWOT Analysis:

1. BMO venturing into Abu Dhabi will help in expansion in the Middle East
2.High opportunity to venture into developing economies like China and India
3. Mergers and acquisitions and joint-ventures

Bank of Montreal Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Bank of Montreal are as mentioned:

1. Slowing consumer loan growth in Canada affecting Canadian banks
2.Uncertainity and regulatory changes in Canada and US will have significant effect on the bank
3. Economic fluctuations can create problems

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Hence this concludes the Bank of Montreal SWOT analysis.

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About Bank of Montreal

Bank of Montreal Overview
Parent Company

Bank of Montreal Financial Group (BMO)




Banking & Financial Services

Tagline/ Slogan

Making money make sense


A group driven by enduring corporate values

Bank of Montreal STP

Institutional and individual clients in need of financial assistance

Target Market

Small, medium and corporate clients and individual customers


Bank committed to provide great customer experience

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bank of Montreal. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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