Bank of Montreal SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 4015

SWOT Analysis of Bank of Montreal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Montreal

Parent Company

Bank of Montreal Financial Group (BMO)




Financial services

Tagline/ Slogan

Making money make sense


A group driven by enduring corporate values



Institutional and individual clients in need of financial assistance

Target Group

Small, medium and corporate clients and individual customers


Bank committed to provide great customer experience

SWOT Analysis


1. Over 35,000 employees serves 7 million+ customers
2. BMO Capital Markets named as the “Best Investment Bank, Canada” by Global Finance Magazine
3. Dividend Yield (Yearly as well as 5- Year Avg) is considerably high in comparison to sector and industry figures
4. BMO was ranked worldwide amongst the world’s strongest banks category by Bloomberg

5.Ranked amongst Top 10 North American banks in terms of assets and market capitalization

6.Highly diversified financial services organization
7. Sponsor of many sports and other events


1. In terms of the number of branches, the bank lags behind the top 3 Canadian banks
2.Overdependence on Canada and US, and limited global presence


1. BMO venturing into Abu Dhabi will help in expansion in the Middle East
2.High opportunity to venture into developing economies like China and India
3. Mergers and acquisitions and joint-ventures


1. Slowing consumer loan growth in Canada affecting Canadian banks
2.Uncertainity and regulatory changes in Canada and US will have significant effect on the bank
3. Economic fluctuations can create problems



1.Royal Bank of Canada
2.TD Group
3.Bank of Nova Scotia

The table above concludes the Bank of Montreal SWOT analysis along with its marketing and brand parameters.


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