BNY Mellon SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

BNY Mellon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of BNY Mellon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

BNY Mellon is one of the leading brands in the banking & financial services sector. The article below lists the BNY Mellon SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

BNY Mellon Strengths

The strengths of BNY Mellon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of BNY Mellon :

1. Presence in more than 36 countries and serving more than 100 markets across the world with approximately 47800 employees worldwide.

2. Largest deposit bank in the world and the world’s largest custody bank
3. A leading US Cash management provider
4. Safest  US bank as per Global Finance Magazine Survey

BNY Mellon Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the BNY Mellon SWOT Analysis:

1. Dividend Yield and payout ratio (TTM) are low when compared with industry scores
2.Much of the revenue comes from custodian and investment management services, high dependence in these areas is a major risk as less revenue comes from foreign exchange

BNY Mellon Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in BNY Mellon SWOT Analysis:

1. Expansion in Latin American countries will improve the revenues of the bank
2.Service expansion with Touchstone investments will help in growth in mutual fund area and advisory services
3.Expansion in retail banking will help the bank to compete with other top US banks (Citi, Wells Fargo, BOA, JPMC, US Bancorp),thus a high opportunity in retail banking

BNY Mellon Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of BNY Mellon are as mentioned:

1.US regulatory changes affecting the bank
2.Changes in status of US pension plans/schemes will affect the bank
3.Slowing US economy has a significant impact

Read Similar SWOT analysis

Hence this concludes the BNY Mellon SWOT analysis.

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About BNY Mellon

BNY Mellon Overview
Parent Company

The Bank of New York Mellon Corporation




Banking & Financial Services

Tagline/ Slogan

Who’s  helping you


A leading investment management and investment services company offering financial services to clients and helping them to succeed in the rapidly changing global market place

BNY Mellon STP

Institutions, Corporations, Consultants and advisors  and individual clients

Target Market

Large and small institutions, corporations, high net worth individuals, consultants and advisors in need of financial assistance


One stop bank offering varied services  in asset management, securities servicing, wealth management and treasury services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BNY Mellon. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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