BNY Mellon SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BNY Mellon analyses the brand by its strengths, weaknesses, opportunities & threats. In BNY Mellon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BNY Mellon to benchmark its business & performance as compared to the competitors. BNY Mellon is one of the leading brands in the banking & financial services sector.

The article below lists the BNY Mellon SWOT (Strengths, Weaknesses, Opportunities, Threats), top BNY Mellon competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About BNY Mellon

BNY Mellon Overview
Parent Company

The Bank of New York Mellon Corporation

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Who’s  helping you

USP

A leading investment management and investment services company offering financial services to clients and helping them to succeed in the rapidly changing global market place

BNY Mellon STP
Segmentation

Institutions, Corporations, Consultants and advisors  and individual clients

Target Market

Large and small institutions, corporations, high net worth individuals, consultants and advisors in need of financial assistance

Positioning

One stop bank offering varied services  in asset management, securities servicing, wealth management and treasury services

SWOT Analysis of BNY Mellon

For BNY Mellon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the BNY Mellon SWOT Analysis:

BNY Mellon Strengths

The strengths of BNY Mellon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BNY Mellon :

1. Presence in more than 36 countries and serving more than 100 markets across the world with approximately 47800 employees worldwide.

2. Largest deposit bank in the world and the world’s largest custody bank
3. A leading US Cash management provider
4. Safest  US bank as per Global Finance Magazine Survey

BNY Mellon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BNY Mellon SWOT Analysis:

1. Dividend Yield and payout ratio (TTM) are low when compared with industry scores
2.Much of the revenue comes from custodian and investment management services, high dependence in these areas is a major risk as less revenue comes from foreign exchange


BNY Mellon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BNY Mellon SWOT Analysis:

1. Expansion in Latin American countries will improve the revenues of the bank
2.Service expansion with Touchstone investments will help in growth in mutual fund area and advisory services
3.Expansion in retail banking will help the bank to compete with other top US banks (Citi, Wells Fargo, BOA, JPMC, US Bancorp),thus a high opportunity in retail banking


BNY Mellon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BNY Mellon are as mentioned:

1.US regulatory changes affecting the bank
2.Changes in status of US pension plans/schemes will affect the bank
3.Slowing US economy has a significant impact

BNY Mellon Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of BNY Mellon:

1.Citi Bank
2.Bank of America
3.JP Morgan

4.Wells Fargo

5.US Bancorp


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BNY Mellon. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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