BNY Mellon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BNY Mellon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BNY Mellon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BNY Mellon to benchmark its business & performance as compared to the competitors and industry. As of 2020, BNY Mellon is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BNY Mellon competitors and includes BNY Mellon target market, segmentation, positioning & Unique Selling Proposition (USP).

BNY Mellon SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BNY Mellon Brand Analysis
Parent Company

The Bank of New York Mellon Corporation




Banking & Financial Services

Tagline/ Slogan

Who’s  helping you


A leading investment management and investment services company offering financial services to clients and helping them to succeed in the rapidly changing global market place

BNY Mellon STP
BNY Mellon Segmentation

Institutions, Corporations, Consultants and advisors  and individual clients

BNY Mellon Target Market

Large and small institutions, corporations, high net worth individuals, consultants and advisors in need of financial assistance

BNY Mellon Positioning

One stop bank offering varied services  in asset management, securities servicing, wealth management and treasury services

BNY Mellon SWOT Analysis
BNY Mellon Strengths

Below are the Strengths in the SWOT Analysis of BNY Mellon:

1. Presence in more than 36 countries and serving more than 100 markets across the world with approximately 47800 employees worldwide.

2. Largest deposit bank in the world and the world’s largest custody bank
3. A leading US Cash management provider
4. Safest  US bank as per Global Finance Magazine Survey

BNY Mellon Weaknesses

Here are the weaknesses in the BNY Mellon SWOT Analysis:

1. Dividend Yield and payout ratio (TTM) are low when compared with industry scores
2.Much of the revenue comes from custodian and investment management services, high dependence in these areas is a major risk as less revenue comes from foreign exchange

BNY Mellon Opportunities

Following are the Opportunities in BNY Mellon SWOT Analysis:

1. Expansion in Latin American countries will improve the revenues of the bank
2.Service expansion with Touchstone investments will help in growth in mutual fund area and advisory services
3.Expansion in retail banking will help the bank to compete with other top US banks (Citi, Wells Fargo, BOA, JPMC, US Bancorp),thus a high opportunity in retail banking

BNY Mellon Threats

The threats in the SWOT Analysis of BNY Mellon are as mentioned:

1.US regulatory changes affecting the bank
2.Changes in status of US pension plans/schemes will affect the bank
3.Slowing US economy has a significant impact

BNY Mellon Competition

Below are the top 5 BNY Mellon competitors:

1.Citi Bank
2.Bank of America
3.JP Morgan

4.Wells Fargo

5.US Bancorp

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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