China Merchants Bank SWOT Analysis
China Merchants Bank is one of the leading brands in the banking & financial services sector. China Merchants Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of China Merchants Bank:
Quick Glance:
China Merchants Bank Strengths
- A bank pioneer in providing online banking services
- Highly innovative in terms of new financial products, services and usage of information technology for banking
- First Chinese bank to introduce a new financial product exclusively for high-end customers, which provided services to 750,000 high-end customers
- Bank leads in asset custody, corporate annuity and offshore financial business
- Dividend yield and Dividend 5 Year growth rate are greater than the industry and sector scores
Above are the strengths in the SWOT Analysis of China Merchants Bank. The strengths of China Merchants Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
China Merchants Bank Weaknesses
- Increase in bad loans affecting the performance of the bank
- Lags in terms of number of branches when compared to Big 4 Chinese banks (ICBC,CCB,ABC,BOC)
- Not much dominance in agricultural and retail financing
These were the weaknesses in the China Merchants Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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China Merchants Bank Opportunities
- High opportunity to expand in Mainland China and other Asian economies to compete with other Chinese banks
- High opportunity to focus on agricultural, retail and personal banking to compete with other major Chinese banks
- High opportunity to expand its presence in developing economies like India, Brazil etc to compete with major banks of the world through acquisitions
Above we covered the opportunities in China Merchants Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.
China Merchants Bank Threats
- Change in Chinese regulatory policies like reserve ratios affecting the bank
- Decreasing investments in China affecting the bank
- Slowing Chinese economy has a major impact on the bank
The threats in the SWOT Analysis of China Merchants Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the China Merchants Bank SWOT analysis.
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About China Merchants Bank
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| China Merchants Bank Overview | |
|---|---|
| Parent Company |
China Merchants Bank |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
We are here just for you |
| USP |
A Chinese commercial bank focusing on continuous financial innovation, quality customer service, prudent management and strong business performance |
| China Merchants Bank STP | |
| Segmentation |
Institutional and individual clients |
| Target Market |
Small, medium, large clients and individuals seeking varied financial services in the areas of wealth management,trade,international business, fund management and custodian banking |
| Positioning |
A Chinese bank with high emphasis on service, innovation and stability |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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