China Merchants Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of China Merchants Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In China Merchants Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like China Merchants Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, China Merchants Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top China Merchants Bank competitors and includes China Merchants Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

China Merchants Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
China Merchants Bank Brand Analysis
Parent Company

China Merchants Bank




Banking & Financial Services

Tagline/ Slogan

We are here just for you


A Chinese commercial bank focusing on continuous financial innovation, quality customer service, prudent management and strong business performance

China Merchants Bank STP
China Merchants Bank Segmentation

Institutional and individual clients

China Merchants Bank Target Market

Small, medium, large clients and individuals seeking varied financial services in the areas of wealth management,trade,international business, fund management and custodian banking

China Merchants Bank Positioning

A Chinese bank with high emphasis on service, innovation and stability

China Merchants Bank SWOT Analysis
China Merchants Bank Strengths

Below are the Strengths in the SWOT Analysis of China Merchants Bank:

1. A bank pioneer in providing online banking services
2. Highly innovative in terms of new financial products, services and usage of information technology for banking
3. First Chinese bank to introduce a new financial product exclusively for high-end customers, which provided services to 750,000 high-end customers
4. Bank leads in asset custody, corporate annuity and offshore financial business

5.Dividend yield and Dividend 5 Year growth rate are greater than the industry and sector scores

China Merchants Bank Weaknesses

Here are the weaknesses in the China Merchants Bank SWOT Analysis:

1. Increase in bad loans affecting the performance of the bank
2.Lags in terms of number of branches when compared to Big 4 Chinese banks (ICBC,CCB,ABC,BOC)
3.Not much dominance in agricultural and retail financing

China Merchants Bank Opportunities

Following are the Opportunities in China Merchants Bank SWOT Analysis:

1. High opportunity to expand in Mainland China and other Asian economies to compete with other Chinese banks
2.High opportunity to focus on agricultural, retail and personal banking to compete with other major Chinese banks
3.High opportunity to expand its presence in developing economies like India, Brazil etc to compete with major banks of the world through acquisitions

China Merchants Bank Threats

The threats in the SWOT Analysis of China Merchants Bank are as mentioned:

1. Change in Chinese regulatory policies like reserve ratios affecting the bank
2.Decreasing investments in China affecting the bank
3.Slowing Chinese economy has a major impact on the bank

China Merchants Bank Competition

Below are the top 3 China Merchants Bank competitors:

2.Bank of China (BOC)
3.Agricultural Bank of China (ABC) & CCB

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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