China Merchants Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 5766

SWOT Analysis of China Merchants Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Merchants Bank

Parent Company

China Merchants Bank




Financial services

Tagline/ Slogan

We are here just for you


A Chinese commercial bank focusing on continuous financial innovation, quality customer service, prudent management and strong business performance



Institutional and individual clients

Target Group

Small, medium, large clients and individuals seeking varied financial services in the areas of wealth management,trade,international business, fund management and custodian banking


A Chinese bank with high emphasis on service, innovation and stability

SWOT Analysis


1. A bank pioneer in providing online banking services
2. Highly innovative in terms of new financial products, services and usage of information technology for banking
3. First Chinese bank to introduce a new financial product exclusively for high-end customers, which provided services to 750,000 high-end customers
4. Bank leads in asset custody, corporate annuity and offshore financial business

5.Dividend yield and Dividend 5 Year growth rate are greater than the industry and sector scores


1. Increase in bad loans affecting the performance of the bank
2.Lags in terms of number of branches when compared to Big 4 Chinese banks (ICBC,CCB,ABC,BOC)
3.Not much dominance in agricultural and retail financing


1. High opportunity to expand in Mainland China and other Asian economies to compete with other Chinese banks
2.High opportunity to focus on agricultural, retail and personal banking to compete with other major Chinese banks
3.High opportunity to expand its presence in developing economies like India, Brazil etc to compete with major banks of the world through acquisitions


1. Change in Chinese regulatory policies like reserve ratios affecting the bank
2.Decreasing investments in China affecting the bank
3.Slowing Chinese economy has a major impact on the bank



2.Bank of China (BOC)
3.Agricultural Bank of China (ABC) & CCB

The table above concludes the China Merchants Bank SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to China Merchants Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: