Published in Banking & Financial Services category by MBA Skool Team
China Merchants Bank is one of the leading brands in the banking & financial services sector. China Merchants Bank SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of China Merchants Bank:
A bank pioneer in providing online banking services
Highly innovative in terms of new financial products, services and usage of information technology for banking
First Chinese bank to introduce a new financial product exclusively for high-end customers, which provided services to 750,000 high-end customers
Bank leads in asset custody, corporate annuity and offshore financial business
Dividend yield and Dividend 5 Year growth rate are greater than the industry and sector scores
Above are the strengths in the SWOT Analysis of China Merchants Bank. The strengths of China Merchants Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
China Merchants Bank Weaknesses
Increase in bad loans affecting the performance of the bank
Lags in terms of number of branches when compared to Big 4 Chinese banks (ICBC,CCB,ABC,BOC)
Not much dominance in agricultural and retail financing
These were the weaknesses in the China Merchants Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A Chinese commercial bank focusing on continuous financial innovation, quality customer service, prudent management and strong business performance
China Merchants Bank STP
Institutional and individual clients
Small, medium, large clients and individuals seeking varied financial services in the areas of wealth management,trade,international business, fund management and custodian banking
A Chinese bank with high emphasis on service, innovation and stability
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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