CIC Group SWOT Analysis, Competitors & USP

SWOT analysis of CIC Group analyses the brand by its strengths, weaknesses, opportunities & threats. In CIC Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CIC Group to benchmark its business & performance as compared to the competitors. CIC Group is one of the leading brands in the banking & financial services sector.

The article below lists the CIC Group SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CIC Group SWOT Analysis:

SWOT Analysis of CIC Group

For CIC Group, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CIC Group Strengths

The strengths of CIC Group looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CIC Group :

1. Has presence in 37 countries across the globe
2. Serves over 30 million customers across the world
3. Strong presence in France, Germany, Italy, Spain and Portugal
4. Dividend yield is high when compared to industry and sector scores

5.Has a strong  presence in South East Asian countries
6. A strong workforce of approx 35,000 employees

CIC Group Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CIC Group SWOT Analysis:

1. Increasing operating costs and limited global penetration
2.Increase in debts, non-performing assets affecting the bank’s functioning

CIC Group Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CIC Group SWOT Analysis:

1. High opportunity to expand into emerging economies through acquisitions
2.Can go for expansion in France to compete with BNP Paribas, Societe Generale and Credit Agricole in terms of customer base
3. Tie-ups with corporates and business groups world over for projects

CIC Group Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CIC Group are as mentioned:

1. Uncertainty in Euro zone
2. Regulatory policies in European countries could affect the bank

CIC Group Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of CIC Group:

1.BNP paribas
2.Societe Generale
3.Credit Agricole

Hence this concludes the CIC Group SWOT analysis.

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About CIC Group

CIC Group Overview
Parent Company	Crédit mutuel Centre Est Europe
Category	Banking
Sector	Banking & Financial Services
Tagline/ Slogan	‘Parce que le monde bouge’
USP	Offering customized and creative financial solutions using technology
CIC Group STP
Segmentation	Institutional and individual clients
Target Market	SME’s, corporates and private individuals in need of financial solutions
Positioning	A major French banking group offering diversified services

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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