CIC Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Crédit mutuel Centre Est Europe

Banking

Banking & Financial Services

‘Parce que le monde bouge’

Offering customized and creative financial solutions using technology

Institutional and individual clients

SME’s, corporates and private individuals in need of financial solutions

A major French banking group offering diversified services

Below are the Strengths in the SWOT Analysis of CIC Group:

1. Has presence in 37 countries across the globe
2. Serves over 30 million customers across the world
3. Strong presence in France, Germany, Italy, Spain and Portugal
4. Dividend yield is high when compared to industry and sector scores

5.Has a strong  presence in South East Asian countries
6. A strong workforce of approx 35,000 employees

Here are the weaknesses in the CIC Group SWOT Analysis:

1. Increasing operating costs and limited global penetration
2.Increase in debts, non-performing assets affecting the bank’s functioning

Following are the Opportunities in CIC Group SWOT Analysis:

1. High opportunity to expand into emerging economies through acquisitions
2.Can go for expansion in France to compete with BNP Paribas, Societe Generale and Credit Agricole in terms of customer base
3. Tie-ups with corporates and business groups world over for projects

The threats in the SWOT Analysis of CIC Group are as mentioned:

1. Uncertainty in Euro zone
2. Regulatory policies in European countries could affect the bank

Below are the top 3 CIC Group competitors:

1.BNP paribas
2.Societe Generale
3.Credit Agricole