CIC Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3036

SWOT Analysis of CIC Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CIC Group

Parent Company

Crédit mutuel Centre Est Europe




Financial services

Tagline/ Slogan

Parce que le monde bouge’


Offering customized and creative financial solutions using technology



Institutional and individual clients

Target Group

SME’s, corporates and private individuals in need of financial solutions


A major French banking group offering diversified services

SWOT Analysis


1. Has presence in 37 countries across the globe
2. Serves over 30 million customers across the world
3. Strong presence in France, Germany, Italy, Spain and Portugal
4. Dividend yield is high when compared to industry and sector scores

5.Has a strong  presence in South East Asian countries
6. A strong workforce of approx 35,000 employees


1. Increasing operating costs and limited global penetration
2.Increase in debts, non-performing assets affecting the bank’s functioning


1. High opportunity to expand into emerging economies through acquisitions
2.Can go for expansion in France to compete with BNP Paribas, Societe Generale and Credit Agricole in terms of customer base
3. Tie-ups with corporates and business groups world over for projects


1. Uncertainty in Euro zone
2. Regulatory policies in European countries could affect the bank



1.BNP paribas
2.Societe Generale
3.Credit Agricole

The table above concludes the CIC Group SWOT analysis along with its marketing and brand parameters.


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