CIC Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of CIC Group analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CIC Group SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CIC Group to benchmark its business & performance as compared to the competitors and industry. As of 2020, CIC Group is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CIC Group competitors and includes CIC Group target market, segmentation, positioning & Unique Selling Proposition (USP).

CIC Group SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CIC Group Brand Analysis
Parent Company

Crédit mutuel Centre Est Europe




Banking & Financial Services

Tagline/ Slogan

Parce que le monde bouge’


Offering customized and creative financial solutions using technology

CIC Group Segmentation

Institutional and individual clients

CIC Group Target Market

SME’s, corporates and private individuals in need of financial solutions

CIC Group Positioning

A major French banking group offering diversified services

CIC Group SWOT Analysis
CIC Group Strengths

Below are the Strengths in the SWOT Analysis of CIC Group:

1. Has presence in 37 countries across the globe
2. Serves over 30 million customers across the world
3. Strong presence in France, Germany, Italy, Spain and Portugal
4. Dividend yield is high when compared to industry and sector scores

5.Has a strong  presence in South East Asian countries
6. A strong workforce of approx 35,000 employees

CIC Group Weaknesses

Here are the weaknesses in the CIC Group SWOT Analysis:

1. Increasing operating costs and limited global penetration
2.Increase in debts, non-performing assets affecting the bank’s functioning

CIC Group Opportunities

Following are the Opportunities in CIC Group SWOT Analysis:

1. High opportunity to expand into emerging economies through acquisitions
2.Can go for expansion in France to compete with BNP Paribas, Societe Generale and Credit Agricole in terms of customer base
3. Tie-ups with corporates and business groups world over for projects

CIC Group Threats

The threats in the SWOT Analysis of CIC Group are as mentioned:

1. Uncertainty in Euro zone
2. Regulatory policies in European countries could affect the bank

CIC Group Competition

Below are the top 3 CIC Group competitors:

1.BNP paribas
2.Societe Generale
3.Credit Agricole

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CIC Group. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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