CIC Group SWOT Analysis
CIC Group is one of the leading brands in the banking & financial services sector. CIC Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of CIC Group:
Quick Glance:
CIC Group Strengths
- Has presence in 37 countries across the globe
- Serves over 30 million customers across the world
- Strong presence in France, Germany, Italy, Spain and Portugal
- Dividend yield is high when compared to industry and sector scores
- Has a strong presence in South East Asian countries
- A strong workforce of approx 35,000 employees
Above are the strengths in the SWOT Analysis of CIC Group. The strengths of CIC Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
CIC Group Weaknesses
- Increasing operating costs and limited global penetration
- Increase in debts, non-performing assets affecting the bank’s functioning
These were the weaknesses in the CIC Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
CIC Group Opportunities
- High opportunity to expand into emerging economies through acquisitions
- Can go for expansion in France to compete with BNP Paribas, Societe Generale and Credit Agricole in terms of customer base
- Tie-ups with corporates and business groups world over for projects
Above we covered the opportunities in CIC Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
CIC Group Threats
- Uncertainty in Euro zone
- Regulatory policies in European countries could affect the bank
The threats in the SWOT Analysis of CIC Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the CIC Group SWOT analysis.
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About CIC Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| CIC Group Overview | |
|---|---|
| Parent Company |
Crédit mutuel Centre Est Europe |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
‘Parce que le monde bouge’ |
| USP |
Offering customized and creative financial solutions using technology |
| CIC Group STP | |
| Segmentation |
Institutional and individual clients |
| Target Market |
SME’s, corporates and private individuals in need of financial solutions |
| Positioning |
A major French banking group offering diversified services |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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