DBS Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 6904

SWOT Analysis of DBS Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DBS Bank

Parent Company

DBS Bank Ltd




Financial services

Tagline/ Slogan

Asia's Safest, Singapore's Best.


Bank delivering the services, the Asian way



Institutional and individual clients

Target Group

Corporate, SME and private individuals in need of financial services and advisory


An Asian bank offering full range of financial services

SWOT Analysis


1. Strong market position in Singapore and Hong Kong
2. Diversified products and offerings will help in generating revenue
3. Awarded the ‘Best Bank in Singapore’ and ‘Safest Bank in Asia’ by Global Finance
4. Serving over 4 million customers and presence in 15 countries

5. Dividend yield considerably high when compared to industry and sector scores
6. Close to 20,000 employees work for DBS Bank


1. Highly skewed presence within the Asian markets & low penetration in Europe and Americas
2. Major chunk of the revenue comes from consumer banking, treasury and asset management, less revenue comes from the other offerings


1. Positive outlook of the asset management industry
2. Growth of retail savings and investments in Asia pacific
3. High opportunity to expand into developing countries like India through acquisitions


1. Uncertainty in the current Asian and world financial markets will affect the business
2.Increasing competition from European and American banks will affect the bank
3. Liquidity regulations can affect the bank



1. Oversea – Chinese Banking Corporation Limited
3. Standard Chartered Bank

The table above concludes the DBS Bank SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to DBS Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: