DBS Bank SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of DBS Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DBS Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DBS Bank to benchmark its business & performance as compared to the competitors and industry. DBS Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top DBS Bank competitors and includes DBS Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

DBS Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DBS Bank Brand Analysis
Parent Company

DBS Bank Ltd




Banking & Financial Services

Tagline/ Slogan

Asia's Safest, Singapore's Best.


Bank delivering the services, the Asian way

DBS Bank Segmentation

Institutional and individual clients

DBS Bank Target Market

Corporate, SME and private individuals in need of financial services and advisory

DBS Bank Positioning

An Asian bank offering full range of financial services

DBS Bank SWOT Analysis
DBS Bank Strengths

Below are the Strengths in the SWOT Analysis of DBS Bank:

1. Strong market position in Singapore and Hong Kong
2. Diversified products and offerings will help in generating revenue
3. Awarded the ‘Best Bank in Singapore’ and ‘Safest Bank in Asia’ by Global Finance
4. Serving over 4 million customers and presence in 15 countries

5. Dividend yield considerably high when compared to industry and sector scores
6. Close to 20,000 employees work for DBS Bank

DBS Bank Weaknesses

Here are the weaknesses in the DBS Bank SWOT Analysis:

1. Highly skewed presence within the Asian markets & low penetration in Europe and Americas
2. Major chunk of the revenue comes from consumer banking, treasury and asset management, less revenue comes from the other offerings

DBS Bank Opportunities

Following are the Opportunities in DBS Bank SWOT Analysis:

1. Positive outlook of the asset management industry
2. Growth of retail savings and investments in Asia pacific
3. High opportunity to expand into developing countries like India through acquisitions

DBS Bank Threats

The threats in the SWOT Analysis of DBS Bank are as mentioned:

1. Uncertainty in the current Asian and world financial markets will affect the business
2.Increasing competition from European and American banks will affect the bank
3. Liquidity regulations can affect the bank

DBS Bank Competition

Below are the top 3 DBS Bank competitors:

1. Oversea – Chinese Banking Corporation Limited
3. Standard Chartered Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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