DBS Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

DBS Bank Ltd

Banking

Banking & Financial Services

Asia's Safest, Singapore's Best.

Bank delivering the services, the Asian way

Institutional and individual clients

Corporate, SME and private individuals in need of financial services and advisory

An Asian bank offering full range of financial services

Below are the Strengths in the SWOT Analysis of DBS Bank:

1. Strong market position in Singapore and Hong Kong
2. Diversified products and offerings will help in generating revenue
3. Awarded the ‘Best Bank in Singapore’ and ‘Safest Bank in Asia’ by Global Finance
4. Serving over 4 million customers and presence in 15 countries

5. Dividend yield considerably high when compared to industry and sector scores
6. Close to 20,000 employees work for DBS Bank

Here are the weaknesses in the DBS Bank SWOT Analysis:

1. Highly skewed presence within the Asian markets & low penetration in Europe and Americas
2. Major chunk of the revenue comes from consumer banking, treasury and asset management, less revenue comes from the other offerings

Following are the Opportunities in DBS Bank SWOT Analysis:

1. Positive outlook of the asset management industry
2. Growth of retail savings and investments in Asia pacific
3. High opportunity to expand into developing countries like India through acquisitions

The threats in the SWOT Analysis of DBS Bank are as mentioned:

1. Uncertainty in the current Asian and world financial markets will affect the business
2.Increasing competition from European and American banks will affect the bank
3. Liquidity regulations can affect the bank

Below are the top 3 DBS Bank competitors:

1. Oversea – Chinese Banking Corporation Limited
2.HSBC
3. Standard Chartered Bank