SWOT analysis of DBS Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DBS Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like DBS Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, DBS Bank is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top DBS Bank competitors and includes DBS Bank target market, segmentation, positioning & Unique Selling Proposition (USP).
DBS Bank Brand Analysis | |
---|---|
Parent Company |
DBS Bank Ltd |
Category |
Banking |
Sector | |
Tagline/ Slogan |
Asia's Safest, Singapore's Best. |
USP |
Bank delivering the services, the Asian way |
DBS Bank STP | |
DBS Bank Segmentation |
Institutional and individual clients |
DBS Bank Target Market |
Corporate, SME and private individuals in need of financial services and advisory |
DBS Bank Positioning |
An Asian bank offering full range of financial services |
DBS Bank SWOT Analysis | |
DBS Bank Strengths |
Below are the Strengths in the SWOT Analysis of DBS Bank: 1. Strong market position in Singapore and Hong Kong 5. Dividend yield considerably high when compared to industry and sector scores |
DBS Bank Weaknesses |
Here are the weaknesses in the DBS Bank SWOT Analysis: 1. Highly skewed presence within the Asian markets & low penetration in Europe and Americas |
DBS Bank Opportunities |
Following are the Opportunities in DBS Bank SWOT Analysis: 1. Positive outlook of the asset management industry |
DBS Bank Threats |
The threats in the SWOT Analysis of DBS Bank are as mentioned: 1. Uncertainty in the current Asian and world financial markets will affect the business |
DBS Bank Competition | |
Competitors |
Below are the top 3 DBS Bank competitors: 1. Oversea – Chinese Banking Corporation Limited |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DBS Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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