Fifth Third Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Fifth Third Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Fifth Third Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fifth Third Bank to benchmark its business & performance as compared to the competitors and industry. As of 2020, Fifth Third Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fifth Third Bank competitors and includes Fifth Third Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Fifth Third Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fifth Third Bank Brand Analysis
Parent Company

Fifth Third Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

The things we do for dreams


Diversified financial services company

Fifth Third Bank STP
Fifth Third Bank Segmentation

Mid to high income segment, corporations

Fifth Third Bank Target Market

Individuals, corporations and not-for-profit organizations

Fifth Third Bank Positioning

Bank that provides all kinds of financial solutions at one place

Fifth Third Bank SWOT Analysis
Fifth Third Bank Strengths

Below are the Strengths in the SWOT Analysis of Fifth Third Bank:

1. Huge financial assets and strong financial position
2. Large no. of banking centers across USA
3. Huge employee base of nearly 22,000
4. Aggressive mergers and acquisitions

5. Rankedamongst the top in the Most Trusted Companies Study‎

6. Only bank that did not cut jobs during sub-prime crisis

Fifth Third Bank Weaknesses

Here are the weaknesses in the Fifth Third Bank SWOT Analysis:

1.Alleged Security concerns and technical breaches in the past
2. Focus mainly only on limited banking services

Fifth Third Bank Opportunities

Following are the Opportunities in Fifth Third Bank SWOT Analysis:

1. Introduction of additional banking services
2. Expansion, mergers and acquisitions in North America

3. Global tieups to enhance market position

Fifth Third Bank Threats

The threats in the SWOT Analysis of Fifth Third Bank are as mentioned:

1. Global slowdown might affect banks performance

2. High degree of competition in the region

Fifth Third Bank Competition

Below are the top 5 Fifth Third Bank competitors:

1. Bank of America
2. Citibank
3. Wells Fargo


5. U.S. Bancorp

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fifth Third Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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