Fifth Third Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3531

SWOT Analysis of Fifth Third Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fifth Third Bank

Parent Company

Fifth Third Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

The things we do for dreams


Diversified financial services company



Mid to high income segment, corporations

Target Group

Individuals, corporations and not-for-profit organizations


Bank that provides all kinds of financial solutions at one place

SWOT Analysis


1. Huge financial assets and strong financial position
2. Large no. of banking centers across USA
3. Huge employee base of nearly 22,000
4. Aggressive mergers and acquisitions

5. Rankedamongst the top in the Most Trusted Companies Study‎

6. Only bank that did not cut jobs during sub-prime crisis


1.Alleged Security concerns and technical breaches in the past
2. Focus mainly only on limited banking services


1. Introduction of additional banking services
2. Expansion, mergers and acquisitions in North America

3. Global tieups to enhance market position


1. Global slowdown might affect banks performance

2. High degree of competition in the region



1. Bank of America
2. Citibank
3. Wells Fargo


5. U.S. Bancorp

The table above concludes the Fifth Third Bank SWOT analysis along with its marketing and brand parameters.


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