Allstate SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Allstate analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Allstate SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Allstate to benchmark its business & performance as compared to the competitors and industry. As of 2020, Allstate is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Allstate competitors and includes Allstate target market, segmentation, positioning & Unique Selling Proposition (USP).

Allstate SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Allstate Brand Analysis
Parent Company

AllState Corporation




Banking & Financial Services

Tagline/ Slogan

You’re in Good hands


The Allstate Corporation is the second-largest personal lines insurer in the United States

Allstate STP
Allstate Segmentation

Enterprise and Individuals who are seeking financial help and advice

Allstate Target Market

Large enteprises and rich individual investors

Allstate Positioning

If you are associated with Allstate, your wealth would be safe

Allstate SWOT Analysis
Allstate Strengths

Below are the Strengths in the SWOT Analysis of Allstate:

1.Strong brand name and good financial position
2. Credit ratings are strong in the business
3. One of the largest in insurance
4. Product services are diversified

Allstate Weaknesses

Here are the weaknesses in the Allstate SWOT Analysis:

1.Revenue growth is slow
2.Cash flow is unbalanced
3.Dependent on auto business

Allstate Opportunities

Following are the Opportunities in Allstate SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Increasing interest rates
4.People looking for safer investments

Allstate Threats

The threats in the SWOT Analysis of Allstate are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Highly competitive market

Allstate Competition

Below are the top 7 Allstate competitors:

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Allstate. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin