SWOT Analysis of Allstate with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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AllState |
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Parent Company |
AllState Corporation |
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Category |
Insurance |
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Sector |
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Tagline/ Slogan |
You’re in Good hands |
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USP |
The Allstate Corporation is the second-largest personal lines insurer in the United States |
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Allstate STP |
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Segment |
Enterprise and Individuals who are seeking financial help and advice |
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Target Group |
Large enteprises and rich individual investors |
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Positioning |
If you are associated with Allstate, your wealth would be safe |
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Allstate SWOT Analysis |
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Strengths |
1.Strong brand name and good financial position |
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Weaknesses |
1.Revenue growth is slow |
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Opportunities |
1.Expansion in other countries |
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Threats |
1.Changing govt regulations and financial crisis like recessions |
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Allstate Competition |
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Competitors |
1.AIG |
The brandguide table above concludes the Allstate SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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