BNP Paribas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BNP Paribas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BNP Paribas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BNP Paribas to benchmark its business & performance as compared to the competitors and industry. As of 2020, BNP Paribas is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BNP Paribas competitors and includes BNP Paribas target market, segmentation, positioning & Unique Selling Proposition (USP).

BNP Paribas SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BNP Paribas Brand Analysis
Parent Company

BNP Paribas S.A.




Banking & Financial Services

Tagline/ Slogan

The bank for changing world


BNP Paribas S.A. is the largest global banking group in the world

BNP Paribas STP
BNP Paribas Segmentation

Enterprise and Individuals who are seeking financial help and advice

BNP Paribas Target Market

Large enteprises and rich individual investors

BNP Paribas Positioning

An institution which provides services which adapt with changing times

BNP Paribas SWOT Analysis
BNP Paribas Strengths

Below are the Strengths in the SWOT Analysis of BNP Paribas:

1.Strong brand name and good financial position
2.One of the biggest banking group across the world
3.Wide geographic presence
4.High brand visibility

BNP Paribas Weaknesses

Here are the weaknesses in the BNP Paribas SWOT Analysis:

1.Intense competition in the banking sector

BNP Paribas Opportunities

Following are the Opportunities in BNP Paribas SWOT Analysis:

1.Expansion in other countries like China
2.Diversifying portfolios for customers
3.Mobile and retail banking is expanding

BNP Paribas Threats

The threats in the SWOT Analysis of BNP Paribas are as mentioned:

1.Fraudulent cases

2.Legal issues
3.Affect of govt regulations and financial crisis

BNP Paribas Competition

Below are the top 8 BNP Paribas competitors:

1. Bank of America
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BNP Paribas. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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