BNP Paribas SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 12715

SWOT analysis of BNP Paribas analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BNP Paribas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BNP Paribas to benchmark its business & performance as compared to the competitors and industry. BNP Paribas is one of the leading brands in the banking & financial services sector. The table below also lists the top BNP Paribas competitors and elaborates BNP Paribas market segmentation, target group, positioning & Unique Selling Proposition (USP).

BNP Paribas SWOT, Competitors, Marketing STP & Brand analysis Table
BNP Paribas Brand Analysis
Parent Company

BNP Paribas S.A.




Banking & Financial Services

Tagline/ Slogan

The bank for changing world


BNP Paribas S.A. is the largest global banking group in the world

BNP Paribas STP

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An institution which provides services which adapt with changing times

BNP Paribas SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BNP Paribas. Strengths are:

1.Strong brand name and good financial position
2.One of the biggest banking group across the world
3.Wide geographic presence
4.High brand visibility


Here are the weaknesses in the BNP Paribas SWOT Analysis:

1.Intense competition in the banking sector


Following are the Opportunities in BNP Paribas SWOT Analysis:

1.Expansion in other countries like China
2.Diversifying portfolios for customers
3.Mobile and retail banking is expanding


The threats in the SWOT Analysis of BNP Paribas are as mentioned:

1.Fraudulent cases

2.Legal issues
3.Affect of govt regulations and financial crisis

BNP Paribas Competition

Below are the top 8 BNP Paribas competitors:

1. Bank of America
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

The brandguide table above concludes the BNP Paribas SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BNP Paribas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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