BNP Paribas SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 10945

SWOT Analysis of BNP Paribas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BNP Paribas

Parent Company

BNP Paribas S.A.




Banking & Financial Services

Tagline/ Slogan

The bank for changing world


BNP Paribas S.A. is the largest global banking group in the world

BNP Paribas STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An institution which provides services which adapt with changing times

BNP Paribas SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BNP Paribas. Strengths are:

1.Strong brand name and good financial position
2.One of the biggest banking group across the world
3.Wide geographic presence
4.High brand visibility


Here are the weaknesses of BNP Paribas :

1.Intense competition in the banking sector


Following are the Opportunities of BNP Paribas :

1.Expansion in other countries like China
2.Diversifying portfolios for customers
3.Mobile and retail banking is expanding


The threats of BNP Paribas are as mentioned :

1.Fraudulent cases

2.Legal issues
3.Affect of govt regulations and financial crisis

BNP Paribas Competition


Below are the 8 main BNP Paribas competitors :

1. Bank of America
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland

The brandguide table above concludes the BNP Paribas SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to BNP Paribas. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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