BNP Paribas SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BNP Paribas analyses the brand by its strengths, weaknesses, opportunities & threats. In BNP Paribas SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BNP Paribas to benchmark its business & performance as compared to the competitors. BNP Paribas is one of the leading brands in the banking & financial services sector.

The article below lists the BNP Paribas SWOT (Strengths, Weaknesses, Opportunities, Threats), top BNP Paribas competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About BNP Paribas

BNP Paribas Overview
Parent Company

BNP Paribas S.A.

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

The bank for changing world

USP

BNP Paribas S.A. is the largest global banking group in the world

BNP Paribas STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

An institution which provides services which adapt with changing times

SWOT Analysis of BNP Paribas

For BNP Paribas, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the BNP Paribas SWOT Analysis:

BNP Paribas Strengths

The strengths of BNP Paribas looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BNP Paribas :

1.Strong brand name and good financial position
2.One of the biggest banking group across the world
3.Wide geographic presence
4.High brand visibility

BNP Paribas Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BNP Paribas SWOT Analysis:

1.Intense competition in the banking sector


BNP Paribas Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BNP Paribas SWOT Analysis:

1.Expansion in other countries like China
2.Diversifying portfolios for customers
3.Mobile and retail banking is expanding


BNP Paribas Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BNP Paribas are as mentioned:

1.Fraudulent cases

2.Legal issues
3.Affect of govt regulations and financial crisis

BNP Paribas Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of BNP Paribas:

1. Bank of America
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BNP Paribas. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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