BNP Paribas SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

BNP Paribas is one of the leading brands in the banking & financial services sector. BNP Paribas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BNP Paribas:

BNP Paribas Strengths

  1. Strong brand name and good financial position
  2. One of the biggest banking group across the world
  3. Wide geographic presence
  4. High brand visibility

Above are the strengths in the SWOT Analysis of BNP Paribas. The strengths of BNP Paribas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

BNP Paribas Weaknesses

  1. Intense competition in the banking sector

These were the weaknesses in the BNP Paribas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

BNP Paribas Opportunities

  1. Expansion in other countries like China
  2. Diversifying portfolios for customers
  3. Mobile and retail banking is expanding

Above we covered the opportunities in BNP Paribas SWOT Analysis. The opportunities for any brand can include prospects of future growth.

BNP Paribas Threats

  1. Fraudulent cases
  2. Legal issues
  3. Affect of govt regulations and financial crisis

The threats in the SWOT Analysis of BNP Paribas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the BNP Paribas SWOT analysis.

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About BNP Paribas

The table below gives the brand overview along with its target market, segmentation, positioning & USP

BNP Paribas Overview
Parent Company

BNP Paribas S.A.

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

The bank for changing world

USP

BNP Paribas S.A. is the largest global banking group in the world

BNP Paribas STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

An institution which provides services which adapt with changing times


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BNP Paribas. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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