BNP Paribas SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 11488

SWOT analysis of BNP Paribas analyses the brand/company with its strengths, weaknesses, opportunities & threats. BNP Paribas is one of the leading brands in the banking & financial services sector. In addition to SWOT Analysis, the table below also lists the top BNP Paribas competitors and elaborates BNP Paribas segmentation, targeting, positioning & USP.

BNP Paribas

Parent Company

BNP Paribas S.A.

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

The bank for changing world

USP

BNP Paribas S.A. is the largest global banking group in the world

BNP Paribas STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An institution which provides services which adapt with changing times

BNP Paribas SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BNP Paribas. Strengths are:

1.Strong brand name and good financial position
2.One of the biggest banking group across the world
3.Wide geographic presence
4.High brand visibility

Weaknesses

Here are the weaknesses in the BNP Paribas SWOT Analysis:

1.Intense competition in the banking sector

Opportunities

Following are the Opportunities in BNP Paribas SWOT Analysis:

1.Expansion in other countries like China
2.Diversifying portfolios for customers
3.Mobile and retail banking is expanding

Threats

The threats in the SWOT Analysis of BNP Paribas are as mentioned:

1.Fraudulent cases

2.Legal issues
3.Affect of govt regulations and financial crisis

BNP Paribas Competition

Competitors

Below are the top 8 BNP Paribas competitors:

1. Bank of America
2. Citigroup
3. China Construction Bank Corporation
4. Deutsche Bank
5. HSBC
6. National Australia Bank
7.Standard Chartered Bank
8.Royal Bank of Scotland


The brandguide table above concludes the BNP Paribas SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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