JP Morgan and Chase SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 19277

SWOT Analysis of JP Morgan and Chase with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JP Morgan & Chase

Parent Company

JPMorgan Chase & Co.


Financial Services


Financial Institutions

Tagline/ Slogan

The right relationship is everything


JPMorgan Chase & Co. is an American multinational banking corporation of securities, investments and retail



Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An institution which builds relations with its customers

SWOT Analysis


1.Strong brand name and good financial position
2.Global presence and employs over 250,000 around the world
3.Excellent services for customers through extensive retail network
4.Good brand visibility in the B2B segment
5.Largest bank in US in terms of sales, market value, assets and profits


1.Overdependence on USA

2.Stiff competition from other financial service providers
3.Fluctuating markets result in instability


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Investments across the world
4. Commercial banking, and JVs


1.Changing govt regulations and financial crisis like recessions
2.Unstable mortgage market



1. ING Group
2. Prudential Financial
3. Wells Fargo

The table above concludes the JP Morgan and Chase SWOT analysis along with its marketing and brand parameters.


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