JP Morgan and Chase SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 19277
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SWOT Analysis of JP Morgan and Chase with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JP Morgan & Chase

Parent Company

JPMorgan Chase & Co.

Category

Financial Services

Sector

Financial Institutions

Tagline/ Slogan

The right relationship is everything

USP

JPMorgan Chase & Co. is an American multinational banking corporation of securities, investments and retail

STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

An institution which builds relations with its customers

SWOT Analysis

Strengths

1.Strong brand name and good financial position
2.Global presence and employs over 250,000 around the world
3.Excellent services for customers through extensive retail network
4.Good brand visibility in the B2B segment
5.Largest bank in US in terms of sales, market value, assets and profits

Weaknesses

1.Overdependence on USA

2.Stiff competition from other financial service providers
3.Fluctuating markets result in instability

Opportunities

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Investments across the world
4. Commercial banking, and JVs

Threats

1.Changing govt regulations and financial crisis like recessions
2.Unstable mortgage market

Competition

Competitors

1. ING Group
2. Prudential Financial
3. Wells Fargo


The table above concludes the JP Morgan and Chase SWOT analysis along with its marketing and brand parameters.

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