JP Morgan and Chase SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 23094

SWOT Analysis of JP Morgan and Chase with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JP Morgan & Chase

Parent Company

JPMorgan Chase & Co.


Financial Services


Banking & Financial Services

Tagline/ Slogan

The right relationship is everything


JPMorgan Chase & Co. is an American multinational banking corporation of securities, investments and retail

JP Morgan and Chase STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An institution which builds relations with its customers

JP Morgan and Chase SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of JP Morgan and Chase :

1.Strong brand name and good financial position
2.Global presence and employs over 250,000 around the world
3.Excellent services for customers through extensive retail network
4.Good brand visibility in the B2B segment
5.Largest bank in US in terms of sales, market value, assets and profits


1.Overdependence on USA

2.Stiff competition from other financial service providers
3.Fluctuating markets result in instability


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Investments across the world
4. Commercial banking, and JVs


1.Changing govt regulations and financial crisis like recessions
2.Unstable mortgage market

JP Morgan and Chase Competition


Below are the 3 main JP Morgan and Chase competitors :

1. ING Group
2. Prudential Financial
3. Wells Fargo

The brandguide table above concludes the JP Morgan and Chase SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to JP Morgan and Chase. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: