JP Morgan and Chase SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of JP Morgan and Chase analyses the brand/company with its strengths, weaknesses, opportunities & threats. In JP Morgan and Chase SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JP Morgan and Chase to benchmark its business & performance as compared to the competitors and industry. As of 2020, JP Morgan and Chase is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top JP Morgan and Chase competitors and includes JP Morgan and Chase target market, segmentation, positioning & Unique Selling Proposition (USP).

JP Morgan and Chase SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
JP Morgan and Chase Brand Analysis
Parent Company

JPMorgan Chase & Co.


Financial Services


Banking & Financial Services

Tagline/ Slogan

The right relationship is everything


JPMorgan Chase & Co. is an American multinational banking corporation of securities, investments and retail

JP Morgan and Chase STP
JP Morgan and Chase Segmentation

Enterprise and Individuals who are seeking financial help and advice

JP Morgan and Chase Target Market

Large enteprises and rich individual investors

JP Morgan and Chase Positioning

An institution which builds relations with its customers

JP Morgan and Chase SWOT Analysis
JP Morgan and Chase Strengths

Below are the Strengths in the SWOT Analysis of JP Morgan and Chase:

1.Strong brand name and good financial position
2.Global presence and employs over 250,000 around the world
3.Excellent services for customers through extensive retail network
4.Good brand visibility in the B2B segment
5.Largest bank in US in terms of sales, market value, assets and profits

JP Morgan and Chase Weaknesses

Here are the weaknesses in the JP Morgan and Chase SWOT Analysis:

1.Overdependence on USA

2.Stiff competition from other financial service providers
3.Fluctuating markets result in instability

JP Morgan and Chase Opportunities

Following are the Opportunities in JP Morgan and Chase SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Investments across the world
4. Commercial banking, and JVs

JP Morgan and Chase Threats

The threats in the SWOT Analysis of JP Morgan and Chase are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Unstable mortgage market

JP Morgan and Chase Competition

Below are the top 3 JP Morgan and Chase competitors:

1. ING Group
2. Prudential Financial
3. Wells Fargo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JP Morgan and Chase. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin