Morgan Stanley SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Morgan Stanley SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Morgan Stanley, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Morgan Stanley to benchmark its business & performance as compared to the competitors, and make strategic improvements. Morgan Stanley is one of the leading brands in the banking & financial services sector.

The article below lists the Morgan Stanley SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Morgan Stanley SWOT Analysis:

SWOT Analysis of Morgan Stanley

For Morgan Stanley, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Morgan Stanley Strengths

The strengths of Morgan Stanley looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Morgan Stanley :

1.Strong brand name and good financial position
2.One of the major players in asset management and credit services
3.Wide number of services and products
4.Has around 60,000 employees worldwide
5.Operates in over 35 countries

Morgan Stanley Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Morgan Stanley SWOT Analysis:

1.Declining brand value
2.Legal issues where they paid billions of dollar related to retail banking
3.Investment banking has high number of people switching jobs

Morgan Stanley Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Morgan Stanley SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Mergers and acquisition and JVs

Morgan Stanley Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Morgan Stanley are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition

Morgan Stanley Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Morgan Stanley:

1.Goldman Sachs Group
2.Merrill Lynch

Hence this concludes the Morgan Stanley SWOT analysis.

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About Morgan Stanley

Morgan Stanley Overview
Parent Company

Morgan Stanley


Investment Services


Banking & Financial Services

Tagline/ Slogan

One client at a time


Global financial services firm and a market leader in securities, asset management and credit services

Morgan Stanley STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


Each and every customer is valued

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Morgan Stanley. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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