Morgan Stanley SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Morgan Stanley, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Morgan Stanley to benchmark its business & performance as compared to the competitors, and make strategic improvements. Morgan Stanley is one of the leading brands in the banking & financial services sector.
The article below lists the Morgan Stanley SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Morgan Stanley SWOT Analysis:
In this article:
For Morgan Stanley, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Morgan Stanley looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Morgan Stanley :
1.Strong brand name and good financial position
2.One of the major players in asset management and credit services
3.Wide number of services and products
4.Has around 60,000 employees worldwide
5.Operates in over 35 countries
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Morgan Stanley SWOT Analysis:
1.Declining brand value
2.Legal issues where they paid billions of dollar related to retail banking
3.Investment banking has high number of people switching jobs
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Morgan Stanley SWOT Analysis:
1.Expansion in other countries
2.Diversifying portfolios for customers
3.Mergers and acquisition and JVs
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Morgan Stanley are as mentioned:
1.Changing govt regulations and financial crisis like recessions
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Morgan Stanley:
1.Goldman Sachs Group
Hence this concludes the Morgan Stanley SWOT analysis.
Continue reading more about the brand/company.
|Morgan Stanley Overview|
One client at a time
Global financial services firm and a market leader in securities, asset management and credit services
|Morgan Stanley STP|
Enterprise and Individuals who are seeking financial help and advice
Large enteprises and rich individual investors
Each and every customer is valued
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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