Morgan Stanley SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 9574

SWOT analysis of Morgan Stanley analyses the brand/company with its strengths, weaknesses, opportunities & threats. Morgan Stanley is one of the leading brands in the banking & financial services sector. In addition to SWOT Analysis, the table below also lists the top Morgan Stanley competitors and elaborates Morgan Stanley segmentation, targeting, positioning & USP.

Morgan Stanley

Parent Company

Morgan Stanley

Category

Investment Services

Sector

Banking & Financial Services

Tagline/ Slogan

One client at a time

USP

Global financial services firm and a market leader in securities, asset management and credit services

Morgan Stanley STP

Segment

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors

Positioning

Each and every customer is valued

Morgan Stanley SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Morgan Stanley. Strengths are:

1.Strong brand name and good financial position
2.One of the major players in asset management and credit services
3.Wide number of services and products
4.Has around 60,000 employees worldwide
5.Operates in over 35 countries

Weaknesses

Here are the weaknesses in the Morgan Stanley SWOT Analysis:

1.Declining brand value
2.Legal issues where they paid billions of dollar related to retail banking
3.Investment banking has high number of people switching jobs

Opportunities

Following are the Opportunities in Morgan Stanley SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Mergers and acquisition and JVs

Threats

The threats in the SWOT Analysis of Morgan Stanley are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition

Morgan Stanley Competition

Competitors

Below are the top 2 Morgan Stanley competitors:

1.Goldman Sachs Group
2.Merrill Lynch


The brandguide table above concludes the Morgan Stanley SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Morgan Stanley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: