Morgan Stanley SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Morgan Stanley is one of the leading brands in the banking & financial services sector. Morgan Stanley SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Morgan Stanley:

Morgan Stanley Strengths

  1. Strong brand name and good financial position
  2. One of the major players in asset management and credit services
  3. Wide number of services and products
  4. Has around 60,000 employees worldwide
  5. Operates in over 35 countries

Above are the strengths in the SWOT Analysis of Morgan Stanley. The strengths of Morgan Stanley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Morgan Stanley Weaknesses

  1. Declining brand value
  2. Legal issues where they paid billions of dollar related to retail banking
  3. Investment banking has high number of people switching jobs

These were the weaknesses in the Morgan Stanley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Morgan Stanley Opportunities

  1. Expansion in other countries
  2. Diversifying portfolios for customers
  3. Mergers and acquisition and JVs

Above we covered the opportunities in Morgan Stanley SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Morgan Stanley Threats

  1. Changing govt regulations and financial crisis like recessions
  2. Stiff competition

The threats in the SWOT Analysis of Morgan Stanley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Morgan Stanley SWOT analysis.

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About Morgan Stanley

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Morgan Stanley Overview
Parent Company

Morgan Stanley


Investment Services


Banking & Financial Services

Tagline/ Slogan

One client at a time


Global financial services firm and a market leader in securities, asset management and credit services

Morgan Stanley STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


Each and every customer is valued

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Morgan Stanley. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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