Morgan Stanley SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 10829

SWOT analysis of Morgan Stanley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Morgan Stanley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Morgan Stanley to benchmark its business & performance as compared to the competitors and industry. Morgan Stanley is one of the leading brands in the banking & financial services sector. The table below also lists the top Morgan Stanley competitors and elaborates Morgan Stanley market segmentation, target group, positioning & Unique Selling Proposition (USP).

Morgan Stanley SWOT, Competitors, Marketing STP & Brand analysis Table
Morgan Stanley Brand Analysis
Parent Company

Morgan Stanley


Investment Services


Banking & Financial Services

Tagline/ Slogan

One client at a time


Global financial services firm and a market leader in securities, asset management and credit services

Morgan Stanley STP

Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


Each and every customer is valued

Morgan Stanley SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Morgan Stanley. Strengths are:

1.Strong brand name and good financial position
2.One of the major players in asset management and credit services
3.Wide number of services and products
4.Has around 60,000 employees worldwide
5.Operates in over 35 countries


Here are the weaknesses in the Morgan Stanley SWOT Analysis:

1.Declining brand value
2.Legal issues where they paid billions of dollar related to retail banking
3.Investment banking has high number of people switching jobs


Following are the Opportunities in Morgan Stanley SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Mergers and acquisition and JVs


The threats in the SWOT Analysis of Morgan Stanley are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition

Morgan Stanley Competition

Below are the top 2 Morgan Stanley competitors:

1.Goldman Sachs Group
2.Merrill Lynch

The brandguide table above concludes the Morgan Stanley SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Morgan Stanley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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