Morgan Stanley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Morgan Stanley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Morgan Stanley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Morgan Stanley to benchmark its business & performance as compared to the competitors and industry. As of 2020, Morgan Stanley is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Morgan Stanley competitors and includes Morgan Stanley target market, segmentation, positioning & Unique Selling Proposition (USP).

Morgan Stanley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Morgan Stanley Brand Analysis
Parent Company

Morgan Stanley


Investment Services


Banking & Financial Services

Tagline/ Slogan

One client at a time


Global financial services firm and a market leader in securities, asset management and credit services

Morgan Stanley STP
Morgan Stanley Segmentation

Enterprise and Individuals who are seeking financial help and advice

Morgan Stanley Target Market

Large enteprises and rich individual investors

Morgan Stanley Positioning

Each and every customer is valued

Morgan Stanley SWOT Analysis
Morgan Stanley Strengths

Below are the Strengths in the SWOT Analysis of Morgan Stanley:

1.Strong brand name and good financial position
2.One of the major players in asset management and credit services
3.Wide number of services and products
4.Has around 60,000 employees worldwide
5.Operates in over 35 countries

Morgan Stanley Weaknesses

Here are the weaknesses in the Morgan Stanley SWOT Analysis:

1.Declining brand value
2.Legal issues where they paid billions of dollar related to retail banking
3.Investment banking has high number of people switching jobs

Morgan Stanley Opportunities

Following are the Opportunities in Morgan Stanley SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Mergers and acquisition and JVs

Morgan Stanley Threats

The threats in the SWOT Analysis of Morgan Stanley are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Stiff competition

Morgan Stanley Competition

Below are the top 2 Morgan Stanley competitors:

1.Goldman Sachs Group
2.Merrill Lynch

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Morgan Stanley. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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