Morgan Stanley SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 8564

SWOT Analysis of Morgan Stanley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Morgan Stanley

Parent Company

Morgan Stanley


Investment Services


Banking & Financial Services

Tagline/ Slogan

One client at a time


Global financial services firm and a market leader in securities, asset management and credit services

Morgan Stanley STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


Each and every customer is valued

Morgan Stanley SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Morgan Stanley :

1.Strong brand name and good financial position
2.One of the major players in asset management and credit services
3.Wide number of services and products
4.Has around 60,000 employees worldwide
5.Operates in over 35 countries


1.Declining brand value
2.Legal issues where they paid billions of dollar related to retail banking
3.Investment banking has high number of people switching jobs


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Mergers and acquisition and JVs


1.Changing govt regulations and financial crisis like recessions
2.Stiff competition

Morgan Stanley Competition


Below are the 2 main Morgan Stanley competitors :

1.Goldman Sachs Group
2.Merrill Lynch

The brandguide table above concludes the Morgan Stanley SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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