Merrill Lynch SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3856

SWOT Analysis of Merrill Lynch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Merrill Lynch

Parent Company

Bank of America


Investment services


Financial Institutions

Tagline/ Slogan

Total Merrill; We see your financial life in total; Be Bullish


Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking services



Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


An organisation which looks at the larger financial picture for investors

SWOT Analysis


1.Strong brand name and good financial position globally
2.Leader in global wealth management
3.Wide range of financial service-provider
4.It has over 15000 financial advisors and it’s the world’s largest brokerage


1.Declining credit-ratings
2.Legal issues and fined for wrong research


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Asset management sector
4 Mergers and acqusitions and JVs


1.Changing govt regulations and financial crisis like recessions
2.Investment banking pressures on the rise
2.Stiff competition



1.Morgan Stanley
2.Goldman Sachs

The table above concludes the Merrill Lynch SWOT analysis along with its marketing and brand parameters.


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