Merrill Lynch SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Merrill Lynch analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Merrill Lynch SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Merrill Lynch to benchmark its business & performance as compared to the competitors and industry. As of 2020, Merrill Lynch is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Merrill Lynch competitors and includes Merrill Lynch target market, segmentation, positioning & Unique Selling Proposition (USP).

Merrill Lynch SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Merrill Lynch Brand Analysis
Parent Company

Bank of America

Category

Investment services

Sector

Banking & Financial Services

Tagline/ Slogan

Total Merrill; We see your financial life in total; Be Bullish

USP

Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking services

Merrill Lynch STP
Merrill Lynch Segmentation

Enterprise and Individuals who are seeking financial help and advice

Merrill Lynch Target Market

Large enteprises and rich individual investors

Merrill Lynch Positioning

An organisation which looks at the larger financial picture for investors

Merrill Lynch SWOT Analysis
Merrill Lynch Strengths

Below are the Strengths in the SWOT Analysis of Merrill Lynch:

1.Strong brand name and good financial position globally
2.Leader in global wealth management
3.Wide range of financial service-provider
4.It has over 15000 financial advisors and it’s the world’s largest brokerage

Merrill Lynch Weaknesses

Here are the weaknesses in the Merrill Lynch SWOT Analysis:

1.Declining credit-ratings
2.Legal issues and fined for wrong research

Merrill Lynch Opportunities

Following are the Opportunities in Merrill Lynch SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Asset management sector
4 Mergers and acqusitions and JVs

Merrill Lynch Threats

The threats in the SWOT Analysis of Merrill Lynch are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Investment banking pressures on the rise
2.Stiff competition

Merrill Lynch Competition
Competitors

Below are the top 2 Merrill Lynch competitors:

1.Morgan Stanley
2.Goldman Sachs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Merrill Lynch. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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