Merrill Lynch SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Merrill Lynch, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Merrill Lynch to benchmark its business & performance as compared to the competitors, and make strategic improvements. Merrill Lynch is one of the leading brands in the banking & financial services sector.
The article below lists the Merrill Lynch SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Merrill Lynch SWOT Analysis:
In this article:
For Merrill Lynch, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Merrill Lynch looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Merrill Lynch :
1.Strong brand name and good financial position globally
2.Leader in global wealth management
3.Wide range of financial service-provider
4.It has over 15000 financial advisors and it’s the world’s largest brokerage
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Merrill Lynch SWOT Analysis:
1.Declining credit-ratings
2.Legal issues and fined for wrong research
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Merrill Lynch SWOT Analysis:
1.Expansion in other countries
2.Diversifying portfolios for customers
3.Asset management sector
4 Mergers and acqusitions and JVs
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Merrill Lynch are as mentioned:
1.Changing govt regulations and financial crisis like recessions
2.Investment banking pressures on the rise
2.Stiff competition
There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Merrill Lynch:
1.Morgan Stanley
2.Goldman Sachs
Hence this concludes the Merrill Lynch SWOT analysis.
Continue reading more about the brand/company.
Merrill Lynch Overview | |
---|---|
Parent Company |
Bank of America |
Category |
Investment services |
Sector | |
Tagline/ Slogan |
Total Merrill; We see your financial life in total; Be Bullish |
USP |
Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking services |
Merrill Lynch STP | |
Segmentation |
Enterprise and Individuals who are seeking financial help and advice |
Target Market |
Large enteprises and rich individual investors |
Positioning |
An organisation which looks at the larger financial picture for investors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Merrill Lynch. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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