Merrill Lynch SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Merrill Lynch analyses the brand by its strengths, weaknesses, opportunities & threats. In Merrill Lynch SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Merrill Lynch to benchmark its business & performance as compared to the competitors. Merrill Lynch is one of the leading brands in the banking & financial services sector.

The article below lists the Merrill Lynch SWOT (Strengths, Weaknesses, Opportunities, Threats), top Merrill Lynch competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Merrill Lynch

Merrill Lynch Overview
Parent Company

Bank of America

Category

Investment services

Sector

Banking & Financial Services

Tagline/ Slogan

Total Merrill; We see your financial life in total; Be Bullish

USP

Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking services

Merrill Lynch STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

An organisation which looks at the larger financial picture for investors

SWOT Analysis of Merrill Lynch

For Merrill Lynch, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Merrill Lynch SWOT Analysis:

Merrill Lynch Strengths

The strengths of Merrill Lynch looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Merrill Lynch :

1.Strong brand name and good financial position globally
2.Leader in global wealth management
3.Wide range of financial service-provider
4.It has over 15000 financial advisors and it’s the world’s largest brokerage

Merrill Lynch Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Merrill Lynch SWOT Analysis:

1.Declining credit-ratings
2.Legal issues and fined for wrong research


Merrill Lynch Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Merrill Lynch SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Asset management sector
4 Mergers and acqusitions and JVs


Merrill Lynch Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Merrill Lynch are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Investment banking pressures on the rise
2.Stiff competition

Merrill Lynch Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Merrill Lynch:

1.Morgan Stanley
2.Goldman Sachs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Merrill Lynch. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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