Merrill Lynch SWOT Analysis
Merrill Lynch is one of the leading brands in the banking & financial services sector. Merrill Lynch SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Merrill Lynch:
Quick Glance:
Merrill Lynch Strengths
- Strong brand name and good financial position globally
- Leader in global wealth management
- Wide range of financial service-provider
- It has over 15000 financial advisors and it’s the world’s largest brokerage
Above are the strengths in the SWOT Analysis of Merrill Lynch. The strengths of Merrill Lynch looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Merrill Lynch Weaknesses
- Declining credit-ratings
- Legal issues and fined for wrong research
These were the weaknesses in the Merrill Lynch SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Merrill Lynch Opportunities
- Expansion in other countries
- Diversifying portfolios for customers
- Asset management sector
- Mergers and acqusitions and JVs
Above we covered the opportunities in Merrill Lynch SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Merrill Lynch Threats
- Changing govt regulations and financial crisis like recessions
- Investment banking pressures on the rise
- Stiff competition
The threats in the SWOT Analysis of Merrill Lynch are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Merrill Lynch SWOT analysis.
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About Merrill Lynch
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Merrill Lynch Overview | |
|---|---|
| Parent Company |
Bank of America |
| Category |
Investment services |
| Sector | |
| Tagline/ Slogan |
Total Merrill; We see your financial life in total; Be Bullish |
| USP |
Merrill Lynch is one of the world's leading financial management and advisory companies, providing financial advice and investment banking services |
| Merrill Lynch STP | |
| Segmentation |
Enterprise and Individuals who are seeking financial help and advice |
| Target Market |
Large enteprises and rich individual investors |
| Positioning |
An organisation which looks at the larger financial picture for investors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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