MetLife SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 7432

SWOT Analysis of MetLife with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Metropolitan Life Insurance Company


Health and Life Insurance


Banking & Financial Services

Tagline/ Slogan

Have You Met Life Today; For the if in life; Get Met. It pays


MetLife offers Life Insurance Plans, Child Plans, Retirement Plans, Saving Plans and Healthcare Plans

MetLife STP


Enterprise and Individuals who are seeking financial help and advice

Target Group

Large enteprises and rich individual investors


A company which manages your wealth in every phase of life

MetLife SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MetLife :

1.Strong brand name and good financial position
2.Major player in insurance sector
3.Varied range of services and products
4.Has its presence in 60 countries with a customer base of 90 million
5.Over 65,000 employees


1.Over-dependence on US
2.Lacking in global recognition as compared to competitors


1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquisitions and JVs
4.New Emerging markets


1.Changing govt regulations and financial crisis like recessions
2.Natural disasters

3.US financial service sector
4.Other competitors in the industry

MetLife Competition


Below are the 7 main MetLife competitors :

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

The brandguide table above concludes the MetLife SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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