MetLife SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of MetLife analyses the brand/company with its strengths, weaknesses, opportunities & threats. In MetLife SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MetLife to benchmark its business & performance as compared to the competitors and industry. As of 2020, MetLife is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top MetLife competitors and includes MetLife target market, segmentation, positioning & Unique Selling Proposition (USP).

MetLife SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MetLife Brand Analysis
Parent Company

Metropolitan Life Insurance Company


Health and Life Insurance


Banking & Financial Services

Tagline/ Slogan

Have You Met Life Today; For the if in life; Get Met. It pays


MetLife offers Life Insurance Plans, Child Plans, Retirement Plans, Saving Plans and Healthcare Plans

MetLife STP
MetLife Segmentation

Enterprise and Individuals who are seeking financial help and advice

MetLife Target Market

Large enteprises and rich individual investors

MetLife Positioning

A company which manages your wealth in every phase of life

MetLife SWOT Analysis
MetLife Strengths

Below are the Strengths in the SWOT Analysis of MetLife:

1.Strong brand name and good financial position
2.Major player in insurance sector
3.Varied range of services and products
4.Has its presence in 60 countries with a customer base of 90 million
5.Over 65,000 employees

MetLife Weaknesses

Here are the weaknesses in the MetLife SWOT Analysis:

1.Over-dependence on US
2.Lacking in global recognition as compared to competitors

MetLife Opportunities

Following are the Opportunities in MetLife SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquisitions and JVs
4.New Emerging markets

MetLife Threats

The threats in the SWOT Analysis of MetLife are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters

3.US financial service sector
4.Other competitors in the industry

MetLife Competition

Below are the top 7 MetLife competitors:

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MetLife. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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