MetLife SWOT Analysis

Published in Banking & Financial Services category by MBA Skool Team

Here is a detailed SWOT analysis of MetLife covering strengths, weaknesses, opportunities and threats.

MetLife Strengths

  1. Strong brand name and good financial position
  2. Major player in insurance sector
  3. Varied range of services and products
  4. Has its presence in 60 countries with a customer base of 90 million
  5. Over 65,000 employees

Above are the strengths in the SWOT Analysis of MetLife. The strengths of MetLife looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

MetLife Weaknesses

  1. Over-dependence on US
  2. Lacking in global recognition as compared to competitors

These were the weaknesses in the MetLife SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

MetLife Opportunities

  1. Expansion in other countries
  2. Diversifying portfolios for customers
  3. Acquisitions and JVs
  4. New Emerging markets

Above we covered the opportunities in MetLife SWOT Analysis. The opportunities for any brand can include prospects of future growth.

MetLife Threats

  1. Changing govt regulations and financial crisis like recessions
  2. Natural disasters
  3. US financial service sector
  4. Other competitors in the industry

The threats in the SWOT Analysis of MetLife are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the MetLife SWOT analysis.

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About MetLife

The table below gives the brand overview along with its target market, segmentation, positioning & USP

MetLife Overview
Parent Company

Metropolitan Life Insurance Company

Category

Health and Life Insurance

Sector

Banking & Financial Services

Tagline/ Slogan

Have You Met Life Today; For the if in life; Get Met. It pays

USP

MetLife offers Life Insurance Plans, Child Plans, Retirement Plans, Saving Plans and Healthcare Plans

MetLife STP
Segmentation

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors

Positioning

A company which manages your wealth in every phase of life


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MetLife. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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