MetLife SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

MetLife SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MetLife, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

MetLife is one of the leading brands in the banking & financial services sector. The article below lists the MetLife SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of MetLife

For MetLife, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MetLife Strengths

The strengths of MetLife looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of MetLife :

1.Strong brand name and good financial position
2.Major player in insurance sector
3.Varied range of services and products
4.Has its presence in 60 countries with a customer base of 90 million
5.Over 65,000 employees

MetLife Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MetLife SWOT Analysis:

1.Over-dependence on US
2.Lacking in global recognition as compared to competitors

Read more about MetLife

MetLife Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MetLife SWOT Analysis:

1.Expansion in other countries
2.Diversifying portfolios for customers
3.Acquisitions and JVs
4.New Emerging markets

MetLife Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MetLife are as mentioned:

1.Changing govt regulations and financial crisis like recessions
2.Natural disasters

3.US financial service sector
4.Other competitors in the industry

Similar to MetLife

4.AXA Group
5. Delphi Financial Group
7.New York Life Insurance

Hence this concludes the MetLife SWOT analysis.

Continue reading more about the brand/company.

About MetLife

MetLife Overview
Parent Company

Metropolitan Life Insurance Company


Health and Life Insurance


Banking & Financial Services

Tagline/ Slogan

Have You Met Life Today; For the if in life; Get Met. It pays


MetLife offers Life Insurance Plans, Child Plans, Retirement Plans, Saving Plans and Healthcare Plans

MetLife STP

Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


A company which manages your wealth in every phase of life

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MetLife. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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