Bank of Baroda SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank of Baroda analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of Baroda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Baroda to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bank of Baroda is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank of Baroda competitors and includes Bank of Baroda target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank of Baroda SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank of Baroda Brand Analysis
Parent CompanyBank of Baroda
Category

Banking Services

Sector

Banking & Financial Services

Tagline/ Slogan

India’s International Bank

USP Bank of Baroda is one of the best PSU Banks with service matching that of Private Banks
Bank of Baroda STP
Bank of Baroda Segmentation

People who wish to invest their money in banking activities

Bank of Baroda Target Market

Middle income group individuals, HNIs, Corporates

Bank of Baroda Positioning

Bank with International product and services served the Indian way

Bank of Baroda SWOT Analysis
Bank of Baroda Strengths

Below are the Strengths in the SWOT Analysis of Bank of Baroda:

1.  Bank of Baroda is one of the biggest names in public sector banking in India
2.  Bank of Baroda offers number of services and products offered by the bank
3.  CBS implementation in its branches
4.  International presence adds to the credibility of Bank of Baroda

5. Strong legacy of the bank since its inception in 1908

6. More than 50,000+ people are employed with Bank of Baroda

7. Acquisitions have strengthened the position of the bank in the Indian market

8. Bank of Baroda has more than 5000+ branches and 10000+ ATMs 

9. Strong advertising and branding of the brand

Bank of Baroda Weaknesses

Here are the weaknesses in the Bank of Baroda SWOT Analysis:

1. Limited market share growth due to intense competition

2. International presence of Bank of Baroda is limited as compared to global banks

Bank of Baroda Opportunities

Following are the Opportunities in Bank of Baroda SWOT Analysis:

1.  International branches of Bank of Baroda give scope to expand in other economies
2.  Expansion in the rural areas to include the unbanked and underbanked
3.  Bank of Baroda Caps can contribute more to the revenues

4. Capturing the youth with internet services and apps.

Bank of Baroda Threats

The threats in the SWOT Analysis of Bank of Baroda are as mentioned:

1. New banking licenses by RBI can affect operations
2. Foreign banks investing in huge numbers can reduce market share of Bank of Baroda

3. Online facilities are vulnerable to data leaks and loss of confidential information

Bank of Baroda Competition
Competitors

Below are the top 6 Bank of Baroda competitors:

1. ICICI Bank

2. Andhra Bank

3. Allahabad bank

4. HDFC

5. Axis Bank

6. State Bank of India (SBI)


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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