Bank of Baroda SWOT Analysis, Competitors & USP
SWOT analysis of Bank of Baroda analyses the brand by its strengths, weaknesses, opportunities & threats. In Bank of Baroda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bank of Baroda to benchmark its business & performance as compared to the competitors. Bank of Baroda is one of the leading brands in the banking & financial services sector.
The table below lists the Bank of Baroda SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank of Baroda competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Bank of Baroda Brand Analysis | |
|---|---|
| Parent Company | Bank of Baroda |
| Category |
Banking Services |
| Sector | |
| Tagline/ Slogan |
India’s International Bank |
| USP | Bank of Baroda is one of the best PSU Banks with service matching that of Private Banks |
| Bank of Baroda STP | |
| Segment |
People who wish to invest their money in banking activities |
| Target Group |
Middle income group individuals, HNIs, Corporates |
| Positioning |
Bank with International product and services served the Indian way |
| SWOT Analysis of Bank of Baroda | |
| Bank of Baroda Strengths |
Below are the Strengths in the SWOT Analysis of Bank of Baroda: 1. Bank of Baroda is one of the biggest names in public sector banking in India 5. Strong legacy of the bank since its inception in 1908 6. More than 50,000+ people are employed with Bank of Baroda 7. Acquisitions have strengthened the position of the bank in the Indian market 8. Bank of Baroda has more than 5000+ branches and 10000+ ATMs 9. Strong advertising and branding of the brand |
| Bank of Baroda Weaknesses |
Here are the weaknesses in the Bank of Baroda SWOT Analysis: 1. Limited market share growth due to intense competition 2. International presence of Bank of Baroda is limited as compared to global banks |
| Bank of Baroda Opportunities |
Following are the Opportunities in Bank of Baroda SWOT Analysis: 1. International branches of Bank of Baroda give scope to expand in other economies 4. Capturing the youth with internet services and apps. |
| Bank of Baroda Threats |
The threats in the SWOT Analysis of Bank of Baroda are as mentioned: 1. New banking licenses by RBI can affect operations 3. Online facilities are vulnerable to data leaks and loss of confidential information |
| Bank of Baroda Competition | |
| Bank of Baroda Competitors |
Below are the top 6 competitors of Bank of Baroda: 1. ICICI Bank 2. Andhra Bank 4. HDFC 5. Axis Bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank of Baroda. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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