Bank of Baroda SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 11694

SWOT Analysis of Bank of Baroda with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Baroda


Banking Services


Banking, Financial Services, Investment services

Tagline/ Slogan

India’s International Bank


Bank of Baroda is one of the best PSU Banks with service matching that of Private Banks

Bank of Baroda STP


People who wish to invest their money in banking activities

Target Group

Middle income group individuals, HNIs, Corporates


Bank with International product and services served the Indian way

Bank of Baroda SWOT Analysis


1.  Bank of Baroda is one of the biggest names in public sector banking in India
2.  Bank of Baroda offers number of services and products offered by the bank
3.  CBS implementation in its branches
4.  International presence adds to the credibility of Bank of Baroda

5. Strong legacy of the bank since its inception in 1908

6. More than 50,000+ people are employed with Bank of Baroda

7. Acquisitions have strengthened the position of the bank in the Indian market

8. Bank of Baroda has more than 5000+ branches and 10000+ ATMs 

9. Strong advertising and branding of the brand


1. Limited market share growth due to intense competition

2. International presence of Bank of Baroda is limited as compared to global banks


1.  International branches of Bank of Baroda give scope to expand in other economies
2.  Expansion in the rural areas to include the unbanked and underbanked
3.  Bank of Baroda Caps can contribute more to the revenues

4. Capturing the youth with internet services and apps.


1. New banking licenses by RBI can affect operations
2. Foreign banks investing in huge numbers can reduce market share of Bank of Baroda

3. Online facilities are vulnerable to data leaks and loss of confidential information



1. ICICI Bank

2. Andhra Bank

3. Allahabad bank


5. Axis Bank

6. State Bank of India (SBI)

The brandguide table above concludes the Bank of Baroda SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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