Bank of Baroda SWOT Analysis
Bank of Baroda is one of the leading brands in the banking & financial services sector. Bank of Baroda SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bank of Baroda:
Quick Glance:
Bank of Baroda Strengths
- Bank of Baroda is one of the biggest names in public sector banking in India
- Bank of Baroda offers number of services and products offered by the bank
- CBS implementation in its branches
- International presence adds to the credibility of Bank of Baroda
- Strong legacy of the bank since its inception in 1908
- More than 50,000+ people are employed with Bank of Baroda
- Acquisitions have strengthened the position of the bank in the Indian market
- Bank of Baroda has more than 5000+ branches and 10000+ ATMs
- Strong advertising and branding of the brand
Above are the strengths in the SWOT Analysis of Bank of Baroda. The strengths of Bank of Baroda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bank of Baroda Weaknesses
- Limited market share growth due to intense competition
- International presence of Bank of Baroda is limited as compared to global banks
These were the weaknesses in the Bank of Baroda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bank of Baroda Opportunities
- International branches of Bank of Baroda give scope to expand in other economies
- Expansion in the rural areas to include the unbanked and underbanked
- Bank of Baroda Caps can contribute more to the revenues
- Capturing the youth with internet services and apps.
Above we covered the opportunities in Bank of Baroda SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bank of Baroda Threats
- New banking licenses by RBI can affect operations
- Foreign banks investing in huge numbers can reduce market share of Bank of Baroda
- Online facilities are vulnerable to data leaks and loss of confidential information
The threats in the SWOT Analysis of Bank of Baroda are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bank of Baroda SWOT analysis.
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About Bank of Baroda
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bank of Baroda Overview | |
|---|---|
| Parent Company | Bank of Baroda |
| Category |
Banking Services |
| Sector | |
| Tagline/ Slogan |
India’s International Bank |
| USP | Bank of Baroda is one of the best PSU Banks with service matching that of Private Banks |
| Bank of Baroda STP | |
| Segmentation |
People who wish to invest their money in banking activities |
| Target Market |
Middle income group individuals, HNIs, Corporates |
| Positioning |
Bank with International product and services served the Indian way |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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