Bank of Baroda SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Bank of Baroda SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank of Baroda, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Baroda to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bank of Baroda is one of the leading brands in the banking & financial services sector.

The article below lists the Bank of Baroda SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank of Baroda SWOT Analysis:

SWOT Analysis of Bank of Baroda

For Bank of Baroda, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank of Baroda Strengths

The strengths of Bank of Baroda looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank of Baroda :

1.  Bank of Baroda is one of the biggest names in public sector banking in India
2.  Bank of Baroda offers number of services and products offered by the bank
3.  CBS implementation in its branches
4.  International presence adds to the credibility of Bank of Baroda

5. Strong legacy of the bank since its inception in 1908

6. More than 50,000+ people are employed with Bank of Baroda

7. Acquisitions have strengthened the position of the bank in the Indian market

8. Bank of Baroda has more than 5000+ branches and 10000+ ATMs 

9. Strong advertising and branding of the brand

Bank of Baroda Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank of Baroda SWOT Analysis:

1. Limited market share growth due to intense competition

2. International presence of Bank of Baroda is limited as compared to global banks

Bank of Baroda Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank of Baroda SWOT Analysis:

1.  International branches of Bank of Baroda give scope to expand in other economies
2.  Expansion in the rural areas to include the unbanked and underbanked
3.  Bank of Baroda Caps can contribute more to the revenues

4. Capturing the youth with internet services and apps.

Bank of Baroda Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank of Baroda are as mentioned:

1. New banking licenses by RBI can affect operations
2. Foreign banks investing in huge numbers can reduce market share of Bank of Baroda

3. Online facilities are vulnerable to data leaks and loss of confidential information

Bank of Baroda Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Bank of Baroda:

1. ICICI Bank

2. Andhra Bank

3. Allahabad bank


5. Axis Bank

6. State Bank of India (SBI)

Hence this concludes the Bank of Baroda SWOT analysis.

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About Bank of Baroda

Bank of Baroda Overview
Parent CompanyBank of Baroda

Banking Services


Banking & Financial Services

Tagline/ Slogan

India’s International Bank

USP Bank of Baroda is one of the best PSU Banks with service matching that of Private Banks
Bank of Baroda STP

People who wish to invest their money in banking activities

Target Market

Middle income group individuals, HNIs, Corporates


Bank with International product and services served the Indian way

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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