Bank of Baroda SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 13856

SWOT analysis of Bank of Baroda analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of Baroda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Baroda to benchmark its business & performance as compared to the competitors and industry. Bank of Baroda is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank of Baroda competitors and elaborates Bank of Baroda market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bank of Baroda SWOT, Competitors, Marketing STP & Brand analysis Table
Bank of Baroda Brand Analysis
Parent CompanyBank of Baroda

Banking Services


Banking & Financial Services

Tagline/ Slogan

India’s International Bank

USP Bank of Baroda is one of the best PSU Banks with service matching that of Private Banks
Bank of Baroda STP

People who wish to invest their money in banking activities

Target Group

Middle income group individuals, HNIs, Corporates


Bank with International product and services served the Indian way

Bank of Baroda SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of Baroda. Strengths are:

1.  Bank of Baroda is one of the biggest names in public sector banking in India
2.  Bank of Baroda offers number of services and products offered by the bank
3.  CBS implementation in its branches
4.  International presence adds to the credibility of Bank of Baroda

5. Strong legacy of the bank since its inception in 1908

6. More than 50,000+ people are employed with Bank of Baroda

7. Acquisitions have strengthened the position of the bank in the Indian market

8. Bank of Baroda has more than 5000+ branches and 10000+ ATMs 

9. Strong advertising and branding of the brand


Here are the weaknesses in the Bank of Baroda SWOT Analysis:

1. Limited market share growth due to intense competition

2. International presence of Bank of Baroda is limited as compared to global banks


Following are the Opportunities in Bank of Baroda SWOT Analysis:

1.  International branches of Bank of Baroda give scope to expand in other economies
2.  Expansion in the rural areas to include the unbanked and underbanked
3.  Bank of Baroda Caps can contribute more to the revenues

4. Capturing the youth with internet services and apps.


The threats in the SWOT Analysis of Bank of Baroda are as mentioned:

1. New banking licenses by RBI can affect operations
2. Foreign banks investing in huge numbers can reduce market share of Bank of Baroda

3. Online facilities are vulnerable to data leaks and loss of confidential information

Bank of Baroda Competition

Below are the top 6 Bank of Baroda competitors:

1. ICICI Bank

2. Andhra Bank

3. Allahabad bank


5. Axis Bank

6. State Bank of India (SBI)

The brandguide table above concludes the Bank of Baroda SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank of Baroda. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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