State Bank Of India (SBI) SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

State Bank Of India (SBI) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of State Bank Of India (SBI), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

State Bank Of India (SBI) is one of the leading brands in the banking & financial services sector. The article below lists the State Bank Of India (SBI) SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of State Bank Of India (SBI)

For State Bank Of India (SBI), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

State Bank Of India (SBI) Strengths

The strengths of State Bank Of India (SBI) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of State Bank Of India (SBI) :

1.  SBI is the biggest bank in India with more than 14000 branches

2.  State Bank Of India (SBI) has a separate act for itself. Thus, a special privilege for the bank

3.  Biggest branch network in the country means good reach

4.  First public sector to move to CBS

5. SBI has close to 300,000 people employed with it

6. Backing of the Govt of India gives a huge boost to the bank

7. State Bank Of India offers services like consumer banking, enterprise banking, insurance etc

8. It has a good brand visibility and awareness due to extensive marketing

9. SBI has its presence in more than 35 countries with close to 200 offices

State Bank Of India (SBI) Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the State Bank Of India (SBI) SWOT Analysis:

1. Immense competition means limited market share growth for SBI

2. International presence is less as compared to global banks

Read more about State Bank Of India (SBI)

    State Bank Of India (SBI) Opportunities

    The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in State Bank Of India (SBI) SWOT Analysis:

    1.  Pool in talent to replace the going top management to serve the next generation

    2.  State Bank Of India (SBI) can make better use of CRM, technology and online space

    3.  Expansion into rural areas too boost its business

    4. With focus on India going cashless, the bank can dominate the market with its extensive reach

    State Bank Of India (SBI) Threats

    The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of State Bank Of India (SBI) are as mentioned:

    1. Consolidation among private banks can reduce market share for SBI

    2. New bank licenses by RBI can affect operations

    3. Foreign banks that have sophisticated products

    4. SBI operations are often disrupted by slow government decisions and red tapism

    Similar to State Bank Of India (SBI)

    1. ICICI Bank

    2. Andhra Bank

    3. Allahabad bank

    4. HDFC

    5. Axis Bank

    6. Bank of Baroda

    Hence this concludes the State Bank Of India (SBI) SWOT analysis.

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    About State Bank Of India (SBI)

    State Bank Of India (SBI) Overview
    Parent Company

    Public Sector

    CategoryBanking Services/Loans

    Banking & Financial Services

    Tagline/ Slogan

    Banker to Every Indian


    State Bank Of India (SBI) is bank which every India can trust

    State Bank Of India (SBI) STP

    People who want to use their money for banking

    Target Market

    People in India from both urban and rural areas


    State Bank Of India (SBI) bank for every Indian

    This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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