State Bank Of India (SBI) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of State Bank Of India (SBI) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In State Bank Of India (SBI) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like State Bank Of India (SBI) to benchmark its business & performance as compared to the competitors and industry. As of 2020, State Bank Of India (SBI) is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top State Bank Of India (SBI) competitors and includes State Bank Of India (SBI) target market, segmentation, positioning & Unique Selling Proposition (USP).

State Bank Of India (SBI) SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
State Bank Of India (SBI) Brand Analysis
Parent Company

Public Sector

CategoryBanking Services/Loans

Banking & Financial Services

Tagline/ Slogan

Banker to Every Indian


State Bank Of India (SBI) is bank which every India can trust

State Bank Of India (SBI) STP
State Bank Of India (SBI) Segmentation

People who want to use their money for banking

State Bank Of India (SBI) Target Market

People in India from both urban and rural areas

State Bank Of India (SBI) Positioning

State Bank Of India (SBI) bank for every Indian

State Bank Of India (SBI) SWOT Analysis
State Bank Of India (SBI) Strengths

Below are the Strengths in the SWOT Analysis of State Bank Of India (SBI):

1.  SBI is the biggest bank in India with more than 14000 branches

2.  State Bank Of India (SBI) has a separate act for itself. Thus, a special privilege for the bank

3.  Biggest branch network in the country means good reach

4.  First public sector to move to CBS

5. SBI has close to 300,000 people employed with it

6. Backing of the Govt of India gives a huge boost to the bank

7. State Bank Of India offers services like consumer banking, enterprise banking, insurance etc

8. It has a good brand visibility and awareness due to extensive marketing

9. SBI has its presence in more than 35 countries with close to 200 offices

State Bank Of India (SBI) Weaknesses

Here are the weaknesses in the State Bank Of India (SBI) SWOT Analysis:

1. Immense competition means limited market share growth for SBI

2. International presence is less as compared to global banks

State Bank Of India (SBI) Opportunities

Following are the Opportunities in State Bank Of India (SBI) SWOT Analysis:

1.  Pool in talent to replace the going top management to serve the next generation

2.  State Bank Of India (SBI) can make better use of CRM, technology and online space

3.  Expansion into rural areas too boost its business

4. With focus on India going cashless, the bank can dominate the market with its extensive reach

State Bank Of India (SBI) Threats

The threats in the SWOT Analysis of State Bank Of India (SBI) are as mentioned:

1. Consolidation among private banks can reduce market share for SBI

2. New bank licenses by RBI can affect operations

3. Foreign banks that have sophisticated products

4. SBI operations are often disrupted by slow government decisions and red tapism

State Bank Of India (SBI) Competition

Below are the top 6 State Bank Of India (SBI) competitors:

1. ICICI Bank

2. Andhra Bank

3. Allahabad bank


5. Axis Bank

6. Bank of Baroda

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to State Bank Of India (SBI). The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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