State Bank Of India (SBI) SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of State Bank Of India (SBI), the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
State Bank Of India (SBI) is one of the leading brands in the banking & financial services sector. The article below lists the State Bank Of India (SBI) SWOT and includes its target market, segmentation, positioning & USP.
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For State Bank Of India (SBI), SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of State Bank Of India (SBI) looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.
A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of State Bank Of India (SBI) :
1. SBI is the biggest bank in India with more than 14000 branches
2. State Bank Of India (SBI) has a separate act for itself. Thus, a special privilege for the bank
3. Biggest branch network in the country means good reach
4. First public sector to move to CBS
5. SBI has close to 300,000 people employed with it
6. Backing of the Govt of India gives a huge boost to the bank
7. State Bank Of India offers services like consumer banking, enterprise banking, insurance etc
8. It has a good brand visibility and awareness due to extensive marketing
9. SBI has its presence in more than 35 countries with close to 200 offices
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the State Bank Of India (SBI) SWOT Analysis:
1. Immense competition means limited market share growth for SBI
2. International presence is less as compared to global banks
Read more about State Bank Of India (SBI)
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in State Bank Of India (SBI) SWOT Analysis:
1. Pool in talent to replace the going top management to serve the next generation
2. State Bank Of India (SBI) can make better use of CRM, technology and online space
3. Expansion into rural areas too boost its business
4. With focus on India going cashless, the bank can dominate the market with its extensive reach
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of State Bank Of India (SBI) are as mentioned:
1. Consolidation among private banks can reduce market share for SBI
2. New bank licenses by RBI can affect operations
3. Foreign banks that have sophisticated products
4. SBI operations are often disrupted by slow government decisions and red tapism
Similar to State Bank Of India (SBI)
1. ICICI Bank
2. Andhra Bank
4. HDFC
5. Axis Bank
Hence this concludes the State Bank Of India (SBI) SWOT analysis.
Continue reading more about the brand/company.
State Bank Of India (SBI) Overview | |
---|---|
Parent Company |
Public Sector |
Category | Banking Services/Loans |
Sector | |
Tagline/ Slogan |
Banker to Every Indian |
USP |
State Bank Of India (SBI) is bank which every India can trust |
State Bank Of India (SBI) STP | |
Segmentation |
People who want to use their money for banking |
Target Market |
People in India from both urban and rural areas |
Positioning |
State Bank Of India (SBI) bank for every Indian |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to State Bank Of India (SBI). This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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