Zurich Financial Services SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 6003

SWOT analysis of Zurich Financial Services analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Zurich Financial Services SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zurich Financial Services to benchmark its business & performance as compared to the competitors and industry. Zurich Financial Services is one of the leading brands in the banking & financial services sector. The table below also lists the top Zurich Financial Services competitors and elaborates Zurich Financial Services market segmentation, target group, positioning & Unique Selling Proposition (USP).

Zurich Financial Services SWOT, Competitors, Marketing STP & Brand analysis Table
Zurich Financial Services Brand Analysis
Parent Company

Zurich Insurance Group Ltd


Diversified Insurance


Banking & Financial Services

Tagline/ Slogan

Because Change Happenz


Unique Culture Proposition-Strong CRM that delivers deep customer understanding along with strong and unique culture

Zurich Financial Services STP

General Insurance, Global Life and Farmers Management services

Target Group

Individuals, Farmers, Small-mid businesses, Multinational Corporations


A customer centric insurance provider that believes in giving back to the society

Zurich Financial Services SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zurich Financial Services. Strengths are:

1.Zurich insurance is one of the largest insurance groups in the world with a presence in more than 170 countries

2.Though the management and administration of the company is mainly centralized, the company has showed local adaptation of products.

3.The IT infrastructure of the company is very strong with strong CRM systems in place focusing on customer centricity.

4. Over 60,000 people form a part of the employee workforce for the company

5. Life insurance, pensions and other financial services are its areas of expertise


Here are the weaknesses in the Zurich Financial Services SWOT Analysis:

1. The company has significant exposure to Eurozone debt which was driven by tightening credit spreads.

2. The company has showed a high dependence on the general insurance segment of its business.

3. The risk management system of the general insurance segment of the company needs improvement.


Following are the Opportunities in Zurich Financial Services SWOT Analysis:

1. The global property and casualty insurance market has a positive outlook which poses a great opportunity for the company.

2. Process of consolidation and expansions into other geographies which are emerging markets can pose as an opportunity for the company to strengthen its position.

3. Aging population in other developed nations is an opportunity for the insurance market.


The threats in the SWOT Analysis of Zurich Financial Services are as mentioned:

1. The gaps in governance systems of the company pose a threat.

2. There is likely to be an increase in competition for capital due to the Solvency II adoption.

3. The increase in number of fraudulent practices and natural disasters can adversely affect the company’s profitability.

Zurich Financial Services Competition

Below are the top 4 Zurich Financial Services competitors:

1. MetLife

2. Aviva

3. AXA

4. Prudential Plc.

The brandguide table above concludes the Zurich Financial Services SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zurich Financial Services. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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