SWOT analysis of Zurich Financial Services analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Zurich Financial Services SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Zurich Financial Services to benchmark its business & performance as compared to the competitors and industry. Zurich Financial Services is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zurich Financial Services competitors and includes Zurich Financial Services target market, segmentation, positioning & Unique Selling Proposition (USP).
Zurich Financial Services Brand Analysis | |
---|---|
Parent Company |
Zurich Insurance Group Ltd |
Category |
Diversified Insurance |
Sector | |
Tagline/ Slogan |
Because Change Happenz |
USP |
Unique Culture Proposition-Strong CRM that delivers deep customer understanding along with strong and unique culture |
Zurich Financial Services STP | |
Zurich Financial Services Segmentation |
General Insurance, Global Life and Farmers Management services |
Zurich Financial Services Target Market |
Individuals, Farmers, Small-mid businesses, Multinational Corporations |
Zurich Financial Services Positioning |
A customer centric insurance provider that believes in giving back to the society |
Zurich Financial Services SWOT Analysis | |
Zurich Financial Services Strengths |
Below are the Strengths in the SWOT Analysis of Zurich Financial Services: 1.Zurich insurance is one of the largest insurance groups in the world with a presence in more than 170 countries 2.Though the management and administration of the company is mainly centralized, the company has showed local adaptation of products. 3.The IT infrastructure of the company is very strong with strong CRM systems in place focusing on customer centricity. 4. Over 60,000 people form a part of the employee workforce for the company 5. Life insurance, pensions and other financial services are its areas of expertise |
Zurich Financial Services Weaknesses |
Here are the weaknesses in the Zurich Financial Services SWOT Analysis: 1. The company has significant exposure to Eurozone debt which was driven by tightening credit spreads. 2. The company has showed a high dependence on the general insurance segment of its business. 3. The risk management system of the general insurance segment of the company needs improvement. |
Zurich Financial Services Opportunities |
Following are the Opportunities in Zurich Financial Services SWOT Analysis: 1. The global property and casualty insurance market has a positive outlook which poses a great opportunity for the company. 2. Process of consolidation and expansions into other geographies which are emerging markets can pose as an opportunity for the company to strengthen its position. 3. Aging population in other developed nations is an opportunity for the insurance market. |
Zurich Financial Services Threats |
The threats in the SWOT Analysis of Zurich Financial Services are as mentioned: 1. The gaps in governance systems of the company pose a threat. 2. There is likely to be an increase in competition for capital due to the Solvency II adoption. 3. The increase in number of fraudulent practices and natural disasters can adversely affect the company’s profitability. |
Zurich Financial Services Competition | |
Competitors |
Below are the top 4 Zurich Financial Services competitors: 1. MetLife 2. Aviva 3. AXA 4. Prudential Plc. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zurich Financial Services. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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