Popular Community Bank SWOT Analysis, Competitors & USP

Popular Community Bank

Category

Regional Banks

Sector

Banking and Financial Services

Tagline/ Slogan

It’s a privilege to serve you

USP

Serving customers with care and dedication, working for the well-being of the community

STP

Segment

Private banking and private business banking

Target Group

Private banking, private business banking and private wealth management to individuals, families, businesses, nonprofits and foundations

Positioning

A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

SWOT Analysis

Strengths

1. One of the biggest bank by both assets and deposits in Puerto Rico

2. Popular markets online deposit accounts through E-loan

3. Committed to enhancing the quality of life in the communities it serves, Popular Community Bank gives customers the financial opportunities they need and deserve while creating jobs in those communities where we forge strong partnerships

Weaknesses

1. Ongoing weak profitability -- the bank's revenues hardly covered its operating expenses and loan loss

2. Low core capital adequacy

3. Decreasing Coverage Ratio with very high borrower concentrations

Opportunities

1. Strategic Acquisitions likely to enhance growth
2. Buoyant asset management and custody bank sector
3. Growing mobile banking market to help in retaining customers and arresting costs

Threats

1. Low interest rate environment could continue to affect core earnings
2. Competitive pressures likely to intensify pressure on margins
3. Increasing regulatory challenges

4. High systemic risk in the US banking industry affecting industry's prospects

Competition

Competitors

1. US Bankcorp
2. Huntington Bancshares Incorporated
3. Bank of America Corporation

4. Citigroup Inc.

5. JPMorgan Chase & Co.

6. PNC Financial Services

7. U.S. Bancorp