Popular Community Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3256

SWOT Analysis of Popular Community Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Popular Community Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

It’s a privilege to serve you


Serving customers with care and dedication, working for the well-being of the community



Private banking and private business banking

Target Group

Private banking, private business banking and private wealth management to individuals, families, businesses, nonprofits and foundations


A bank offering a wide range of financial services for all customers, from individuals and small businesses, to corporations and government entities

SWOT Analysis


1. One of the biggest bank by both assets and deposits in Puerto Rico

2. Popular markets online deposit accounts through E-loan

3. Committed to enhancing the quality of life in the communities it serves, Popular Community Bank gives customers the financial opportunities they need and deserve while creating jobs in those communities where we forge strong partnerships


1. Ongoing weak profitability -- the bank's revenues hardly covered its operating expenses and loan loss

2. Low core capital adequacy

3. Decreasing Coverage Ratio with very high borrower concentrations


1. Strategic Acquisitions likely to enhance growth
2. Buoyant asset management and custody bank sector
3. Growing mobile banking market to help in retaining customers and arresting costs


1. Low interest rate environment could continue to affect core earnings
2. Competitive pressures likely to intensify pressure on margins
3. Increasing regulatory challenges

4. High systemic risk in the US banking industry affecting industry's prospects



1. US Bankcorp
2. Huntington Bancshares Incorporated
3. Bank of America Corporation

4. Citigroup Inc.

5. JPMorgan Chase & Co.

6. PNC Financial Services

7. U.S. Bancorp

The brandguide table above concludes the Popular Community Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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