Danaher SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Danaher analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Danaher SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Danaher to benchmark its business & performance as compared to the competitors and industry. As of 2020, Danaher is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Danaher competitors and includes Danaher target market, segmentation, positioning & Unique Selling Proposition (USP).

Danaher SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Danaher Brand Analysis
Parent Company

Danaher Corporations

Category

Design and Manufacturing

Sector

Conglomerates

Tagline/ Slogan

“Driving innovation across the nation”; “Experience Gendex”

USP

Technology leaders with quality, integrity and compliance

Danaher STP
Danaher Segmentation

Life sciences and diagnostics, test and measurement, industrial technologies, environmental and dental

Danaher Target Market

Scientists, laboratories, diagnostic centers, universities, medical schools; Telecommunication companies, packaging industries; Defense agencies; Commercial vehicle manufacturers; Water treatment plants; Dentists;

Danaher Positioning

Innovative products for highly specialized sectors

Danaher SWOT Analysis
Danaher Strengths

Below are the Strengths in the SWOT Analysis of Danaher:

1. Operates in about 50 companies employing more than 63,000 employees
2. Industrial diversity and unique products
3. Successful inorganic growth strategy – have acquired more than 400 companies

4. High Customer loyalty

5. Strong Management and high expertise

Danaher Weaknesses

Here are the weaknesses in the Danaher SWOT Analysis:

1. High level of indebtedness may affect financial flexibility – total debts are a concern
2.Relatively less penetration outside USA as substantial revenue comes only from US

Danaher Opportunities

Following are the Opportunities in Danaher SWOT Analysis:

1. Acquisitions to strengthen industrial technologies and diagnostics businesses
2. Growing laboratory instruments market with consistent expected growth rate
3. Product and services expansion to industrial analyzers and the likes

Danaher Threats

The threats in the SWOT Analysis of Danaher are as mentioned:

1. Intense competition may lead to pricing pressure from established regional and global competitors
2. Changes in healthcare and related industries for example reduction in amount of funding and reimbursements to customers by the government
3. Lower cost competitors or imports from counterfeit production companies

Danaher Competition
Competitors

Below are the top 5 Danaher competitors:

1. Agilent technologies
2. Emerson electric
3. Siemens A.G.

4. Stanley works

5. Thermo Fisher scientific


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Danaher. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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