Danaher SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Danaher Corporations

Design and Manufacturing

Conglomerates

“Driving innovation across the nation”; “Experience Gendex”

Technology leaders with quality, integrity and compliance

Life sciences and diagnostics, test and measurement, industrial technologies, environmental and dental

Scientists, laboratories, diagnostic centers, universities, medical schools; Telecommunication companies, packaging industries; Defense agencies; Commercial vehicle manufacturers; Water treatment plants; Dentists;

Innovative products for highly specialized sectors

Below are the Strengths in the SWOT Analysis of Danaher:

1. Operates in about 50 companies employing more than 63,000 employees
2. Industrial diversity and unique products
3. Successful inorganic growth strategy – have acquired more than 400 companies

4. High Customer loyalty

5. Strong Management and high expertise

Here are the weaknesses in the Danaher SWOT Analysis:

1. High level of indebtedness may affect financial flexibility – total debts are a concern
2.Relatively less penetration outside USA as substantial revenue comes only from US

Following are the Opportunities in Danaher SWOT Analysis:

1. Acquisitions to strengthen industrial technologies and diagnostics businesses
2. Growing laboratory instruments market with consistent expected growth rate
3. Product and services expansion to industrial analyzers and the likes

The threats in the SWOT Analysis of Danaher are as mentioned:

1. Intense competition may lead to pricing pressure from established regional and global competitors
2. Changes in healthcare and related industries for example reduction in amount of funding and reimbursements to customers by the government
3. Lower cost competitors or imports from counterfeit production companies

Below are the top 5 Danaher competitors:

1. Agilent technologies
2. Emerson electric
3. Siemens A.G.

4. Stanley works

5. Thermo Fisher scientific