Danaher SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 4113

SWOT Analysis of Danaher with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Danaher Corporations


Design and Manufacturing



Tagline/ Slogan

“Driving innovation across the nation”; “Experience Gendex”


Technology leaders with quality, integrity and compliance



Life sciences and diagnostics, test and measurement, industrial technologies, environmental and dental

Target Group

Scientists, laboratories, diagnostic centers, universities, medical schools; Telecommunication companies, packaging industries; Defense agencies; Commercial vehicle manufacturers; Water treatment plants; Dentists;


Innovative products for highly specialized sectors

SWOT Analysis


1. Operates in about 50 companies employing more than 63,000 employees
2. Industrial diversity and unique products
3. Successful inorganic growth strategy – have acquired more than 400 companies

4. High Customer loyalty

5. Strong Management and high expertise


1. High level of indebtedness may affect financial flexibility – total debts are a concern
2.Relatively less penetration outside USA as substantial revenue comes only from US


1. Acquisitions to strengthen industrial technologies and diagnostics businesses
2. Growing laboratory instruments market with consistent expected growth rate
3. Product and services expansion to industrial analyzers and the likes


1. Intense competition may lead to pricing pressure from established regional and global competitors
2. Changes in healthcare and related industries for example reduction in amount of funding and reimbursements to customers by the government
3. Lower cost competitors or imports from counterfeit production companies



1. Agilent technologies
2. Emerson electric
3. Siemens A.G.

4. Stanley works

5. Thermo Fisher scientific

The table above concludes the Danaher SWOT analysis along with its marketing and brand parameters.


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