Philips SWOT Analysis

Published by MBA Skool Team, Last Updated: June 01, 2023

Philips SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Philips, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Philips is one of the leading brands in the conglomerates sector. The article below lists the Philips SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Philips Strengths

The strengths of Philips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Philips :

1. Subsidiaries in more than 100 countries with more than 120,000 employees
2. Operates around 110+ production facilities

3. Has a very strong R&D portfolio, with 7 active R&D centers across  the globe

4. Market leadership and strong brand equity -  market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions with consistent growth rate in emerging market

5. Aligning operations with market conditions to increase productivity -  Philips focused on de-layering its management structure to increase speed of execution and lower operating costs, resulted in improvement in efficiency

6. Customer loyalty is high for consumer electronics made by Phillips

Philips Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Philips SWOT Analysis:

1. Legal tangles tarnish brand image – With over 50 class action anti-trust complaints resulting in investigation against Philips like Lite-on digital solution, CRT division
2. Highly competitive market in electronic appliances from both local and international brands
3.Higher price quotient compared to competitors

Philips Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Philips SWOT Analysis:

1. Growth through the inorganic route is key to Philips
2. Increasing demand for sustainable and green lighting products
3. Growing presence in emerging markets like India and China

4. Push from various government and environmental activists for greener products indirectly promoting the products of Philips

Philips Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Philips are as mentioned:

1. Highly competitive business environment
2. Counterfeit goods - a major threat to manufacturers of branded electronics
3. Environmental and other government regulations

4. Exchange rate fluctuations

5. Availability of cheaper technology in local markets

Read Similar SWOT analysis

Hence this concludes the Philips SWOT analysis.

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About Philips

Philips Overview
Parent Company

Koninklijke Philips Electronics N.V.


Lifestyle and well-being



Tagline/ Slogan

Sense and simplicity


Improving people’s life through meaningful innovation

Philips STP

Consumer lifestyle, healthcare and lighting

Target Market

Users of domestic appliances like TV, video games; Users of kitchen appliances; healthcare industry users of imaging systems, patient care and clinical informatics; Industry and domestic users of light;


Trusted brand committed to quality and innovation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Philips. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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