Philips SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Philips analyses the brand by its strengths, weaknesses, opportunities & threats. In Philips SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Philips to benchmark its business & performance as compared to the competitors. Philips is one of the leading brands in the conglomerates sector.

The table below lists the Philips SWOT (Strengths, Weaknesses, Opportunities, Threats), top Philips competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Philips SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Philips Brand Analysis
Parent Company

Koninklijke Philips Electronics N.V.


Lifestyle and well-being



Tagline/ Slogan

Sense and simplicity


Improving people’s life through meaningful innovation

Philips STP

Consumer lifestyle, healthcare and lighting

Target Group

Users of domestic appliances like TV, video games; Users of kitchen appliances; healthcare industry users of imaging systems, patient care and clinical informatics; Industry and domestic users of light;


Trusted brand committed to quality and innovation

SWOT Analysis of Philips
Philips Strengths

Below are the Strengths in the SWOT Analysis of Philips:

1. Subsidiaries in more than 100 countries with more than 120,000 employees
2. Operates around 110+ production facilities

3. Has a very strong R&D portfolio, with 7 active R&D centers across  the globe

4. Market leadership and strong brand equity -  market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions with consistent growth rate in emerging market

5. Aligning operations with market conditions to increase productivity -  Philips focused on de-layering its management structure to increase speed of execution and lower operating costs, resulted in improvement in efficiency

6. Customer loyalty is high for consumer electronics made by Phillips

Philips Weaknesses

Here are the weaknesses in the Philips SWOT Analysis:

1. Legal tangles tarnish brand image – With over 50 class action anti-trust complaints resulting in investigation against Philips like Lite-on digital solution, CRT division
2. Highly competitive market in electronic appliances from both local and international brands
3.Higher price quotient compared to competitors

Philips Opportunities

Following are the Opportunities in Philips SWOT Analysis:

1. Growth through the inorganic route is key to Philips
2. Increasing demand for sustainable and green lighting products
3. Growing presence in emerging markets like India and China

4. Push from various government and environmental activists for greener products indirectly promoting the products of Philips

Philips Threats

The threats in the SWOT Analysis of Philips are as mentioned:

1. Highly competitive business environment
2. Counterfeit goods - a major threat to manufacturers of branded electronics
3. Environmental and other government regulations

4. Exchange rate fluctuations

5. Availability of cheaper technology in local markets

Philips Competition
Philips Competitors

Below are the top 5 competitors of Philips:

1. General Electric company
2. LG Electronics
3. Motorola Inc

4. RF Micro devices

5. Samsung Electronics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Philips. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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