Published in Conglomerates category by MBA Skool Team
Philips is one of the leading brands in the conglomerates sector. Philips SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Philips:
Subsidiaries in more than 100 countries with more than 120,000 employees
Operates around 110+ production facilities
Has a very strong R&D portfolio, with 7 active R&D centers acrossthe globe
Market leadership and strong brand equity - market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions with consistent growth rate in emerging market
Aligning operations with market conditions to increase productivity - Philips focused on de-layering its management structure to increase speed of execution and lower operating costs, resulted in improvement in efficiency
Customer loyalty is high for consumer electronics made by Phillips
Above are the strengths in the SWOT Analysis of Philips. The strengths of Philips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Legal tangles tarnish brand image – With over 50 class action anti-trust complaints resulting in investigation against Philips like Lite-on digital solution, CRT division
Highly competitive market in electronic appliances from both local and international brands
Higher price quotient compared to competitors
These were the weaknesses in the Philips SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Improving people’s life through meaningful innovation
Consumer lifestyle, healthcare and lighting
Users of domestic appliances like TV, video games; Users of kitchen appliances; healthcare industry users of imaging systems, patient care and clinical informatics; Industry and domestic users of light;
Trusted brand committed to quality and innovation
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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