GE General Electric SWOT Analysis, USP & Competitors

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SWOT Analysis of GE General Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GE General Electric

Parent Company

General Electric




Technological products & support and financial services

Tagline/ Slogan

Imagination at work


We make things that very few in the world can, but that everyone needs



Finance, Energy infrastructure, Aviation, Healthcare, Home & Business solution and Transportation

Target Group

Blue chip companies, Government agencies, Retail consumers


The best people and the best technologies taking on the toughest challenges

SWOT Analysis


1. Aviation, consumer electronics, motors, energy, finance, gas, healthcare, lighting, oil, software etc form a part of its diversified product portfolio
2. Extensive R&D capabilities with a strong workforce of over 300,000 people worldwide

3. Well balanced revenue stream among different sectors and hence reduced business risk

4. Operates in more than 160 companies

5. It is hailed as one of the most innovative, green and best places to work

6. More than 50% of its business is outside US. Hence a great balanced business revenue model


1. Dependence on third parties for raw materials can be a concen
2. Being a strong brand, easily targeted for litigation for even minor issues which otherwise can be easily resolved


1. Global aquisitions and buyouts to strengthen existing businesses
2. Growing demand for commercial airplanes
3. New pipeline of contracts to boost top line growth

4. Emerging economies give a huge scope provided the infrastructure required to build complete cities


1. Strict govt policies and environmental regulatory norms can affect operations
2. Since it is a powerful global brand, economic and political risks
3. Increased IT security threats can cause issues

4. Fluctuating currencies and economic recessions can affect global businesses severely



1. 3M
2. Hitachi
3. Honeywell international

4. Siemens AG

5. Mitsubishi Corporations

6. Textron

The table above concludes the GE General Electric SWOT analysis along with its marketing and brand parameters.


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