GE General Electric SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 31065

SWOT analysis of GE General Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GE General Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GE General Electric to benchmark its business & performance as compared to the competitors and industry. GE General Electric is one of the leading brands in the conglomerates sector. The table below also lists the top GE General Electric competitors and elaborates GE General Electric market segmentation, target group, positioning & Unique Selling Proposition (USP).

GE General Electric SWOT, Competitors, Marketing STP & Brand analysis Table
GE General Electric Brand Analysis
Parent Company

General Electric


Technological products & support and financial services



Tagline/ Slogan

Imagination at work


We make things that very few in the world can, but that everyone needs

GE General Electric STP

Finance, Energy infrastructure, Aviation, Healthcare, Home & Business solution and Transportation

Target Group

Blue chip companies, Government agencies, Retail consumers


The best people and the best technologies taking on the toughest challenges

GE General Electric SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GE General Electric. Strengths are:

1. Aviation, consumer electronics, motors, energy, finance, gas, healthcare, lighting, oil, software etc form a part of its diversified product portfolio
2. Extensive R&D capabilities with a strong workforce of over 300,000 people worldwide

3. Well balanced revenue stream among different sectors and hence reduced business risk

4. Operates in more than 160 companies

5. It is hailed as one of the most innovative, green and best places to work

6. More than 50% of its business is outside US. Hence a great balanced business revenue model


Here are the weaknesses in the GE General Electric SWOT Analysis:

1. Dependence on third parties for raw materials can be a concen
2. Being a strong brand, easily targeted for litigation for even minor issues which otherwise can be easily resolved


Following are the Opportunities in GE General Electric SWOT Analysis:

1. Global aquisitions and buyouts to strengthen existing businesses
2. Growing demand for commercial airplanes
3. New pipeline of contracts to boost top line growth

4. Emerging economies give a huge scope provided the infrastructure required to build complete cities


The threats in the SWOT Analysis of GE General Electric are as mentioned:

1. Strict govt policies and environmental regulatory norms can affect operations
2. Since it is a powerful global brand, economic and political risks
3. Increased IT security threats can cause issues

4. Fluctuating currencies and economic recessions can affect global businesses severely

GE General Electric Competition

Below are the top 6 GE General Electric competitors:

1. 3M
2. Hitachi
3. Honeywell international

4. Siemens AG

5. Mitsubishi Corporations

6. Textron

The brandguide table above concludes the GE General Electric SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to GE General Electric. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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