GE General Electric SWOT Analysis, Competitors & USP

Posted in Conglomerates, Total Reads: 26501
Advertisements

SWOT Analysis of GE General Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GE General Electric

Parent Company

General Electric

Category

Technological products & support and financial services

Sector

Conglomerates

Tagline/ Slogan

Imagination at work

USP

We make things that very few in the world can, but that everyone needs

GE General Electric STP

Segment

Finance, Energy infrastructure, Aviation, Healthcare, Home & Business solution and Transportation

Target Group

Blue chip companies, Government agencies, Retail consumers

Positioning

The best people and the best technologies taking on the toughest challenges

GE General Electric SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of GE General Electric :

1. Aviation, consumer electronics, motors, energy, finance, gas, healthcare, lighting, oil, software etc form a part of its diversified product portfolio
2. Extensive R&D capabilities with a strong workforce of over 300,000 people worldwide

3. Well balanced revenue stream among different sectors and hence reduced business risk

4. Operates in more than 160 companies

5. It is hailed as one of the most innovative, green and best places to work

6. More than 50% of its business is outside US. Hence a great balanced business revenue model

Weaknesses

1. Dependence on third parties for raw materials can be a concen
2. Being a strong brand, easily targeted for litigation for even minor issues which otherwise can be easily resolved

Opportunities

1. Global aquisitions and buyouts to strengthen existing businesses
2. Growing demand for commercial airplanes
3. New pipeline of contracts to boost top line growth

4. Emerging economies give a huge scope provided the infrastructure required to build complete cities

Threats

1. Strict govt policies and environmental regulatory norms can affect operations
2. Since it is a powerful global brand, economic and political risks
3. Increased IT security threats can cause issues

4. Fluctuating currencies and economic recessions can affect global businesses severely

GE General Electric Competition

Competitors

Below are the 6 main GE General Electric competitors :

1. 3M
2. Hitachi
3. Honeywell international

4. Siemens AG

5. Mitsubishi Corporations

6. Textron


The brandguide table above concludes the GE General Electric SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to GE General Electric. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: