GE General Electric SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of GE General Electric analyses the brand/company with its strengths, weaknesses, opportunities & threats. In GE General Electric SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like GE General Electric to benchmark its business & performance as compared to the competitors and industry. As of 2020, GE General Electric is one of the leading brands in the conglomerates sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top GE General Electric competitors and includes GE General Electric target market, segmentation, positioning & Unique Selling Proposition (USP).

GE General Electric SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
GE General Electric Brand Analysis
Parent Company

General Electric


Technological products & support and financial services



Tagline/ Slogan

Imagination at work


We make things that very few in the world can, but that everyone needs

GE General Electric STP
GE General Electric Segmentation

Finance, Energy infrastructure, Aviation, Healthcare, Home & Business solution and Transportation

GE General Electric Target Market

Blue chip companies, Government agencies, Retail consumers

GE General Electric Positioning

The best people and the best technologies taking on the toughest challenges

GE General Electric SWOT Analysis
GE General Electric Strengths

Below are the Strengths in the SWOT Analysis of GE General Electric:

1. Aviation, consumer electronics, motors, energy, finance, gas, healthcare, lighting, oil, software etc form a part of its diversified product portfolio
2. Extensive R&D capabilities with a strong workforce of over 300,000 people worldwide

3. Well balanced revenue stream among different sectors and hence reduced business risk

4. Operates in more than 160 companies

5. It is hailed as one of the most innovative, green and best places to work

6. More than 50% of its business is outside US. Hence a great balanced business revenue model

GE General Electric Weaknesses

Here are the weaknesses in the GE General Electric SWOT Analysis:

1. Dependence on third parties for raw materials can be a concen
2. Being a strong brand, easily targeted for litigation for even minor issues which otherwise can be easily resolved

GE General Electric Opportunities

Following are the Opportunities in GE General Electric SWOT Analysis:

1. Global aquisitions and buyouts to strengthen existing businesses
2. Growing demand for commercial airplanes
3. New pipeline of contracts to boost top line growth

4. Emerging economies give a huge scope provided the infrastructure required to build complete cities

GE General Electric Threats

The threats in the SWOT Analysis of GE General Electric are as mentioned:

1. Strict govt policies and environmental regulatory norms can affect operations
2. Since it is a powerful global brand, economic and political risks
3. Increased IT security threats can cause issues

4. Fluctuating currencies and economic recessions can affect global businesses severely

GE General Electric Competition

Below are the top 6 GE General Electric competitors:

1. 3M
2. Hitachi
3. Honeywell international

4. Siemens AG

5. Mitsubishi Corporations

6. Textron

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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