Daikin Industries SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Daikin Industries analyses the brand by its strengths, weaknesses, opportunities & threats. In Daikin Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Daikin Industries to benchmark its business & performance as compared to the competitors. Daikin Industries is one of the leading brands in the consumer electronics sector.

The article below lists the Daikin Industries SWOT (Strengths, Weaknesses, Opportunities, Threats), top Daikin Industries competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Daikin Industries

Daikin Industries Overview
Parent Company

Daikin Industries ltd

Category

Air-conditioners, electrical equipment

Sector

Consumer Electronics

Tagline/ Slogan

Create New value for tomorrow

USP

Outstanding products and system solutions

Daikin Industries STP
Segmentation

Rural and Urban Areas, Tier I,II Cities, Based on Geographical Locations

Target Market

Customers of Tier I and Tier II cities(which have summer season)

Positioning

Outstanding Technology

SWOT Analysis of Daikin Industries

For Daikin Industries, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Daikin Industries SWOT Analysis:

Daikin Industries Strengths

The strengths of Daikin Industries looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Daikin Industries :

1. Selling products in over 130 countries
2. Daikin focuses a lot on Sustainable development that is one of its strengths
3. Daikin manufactures a variety of products in Air conditioning, Chemicals, Oil Hydraulics, Defense Systems and Electronics
4. With an employee force of around 50,000+, Daikin is among the Top Air conditioning Services providers of the world

5. Sponsorship of sports teams and other events

6. The brand has a significant presence in countries like India, China, Australia, Japan etc

Daikin Industries Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Daikin Industries SWOT Analysis:

1.Daikin is associated with Air conditioning, so it impacts other divisions of Dainkin’s business
2.It is at a nascent stage in many of the countries, so it is very tough for Daikin to compete with existing market leaders
3.Its presence worldwide is not as vast as compared to its  competitors


Daikin Industries Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Daikin Industries SWOT Analysis:

1.Daikin can expand operations in the countries it has recently entered into through mergers and acquisitions
2.Daikin should enter into new markets i.e. potential countries
3.Need for Air conditioning is increasing among customers all over the world, this is a huge opportunity for Daikin to leverage upon


Daikin Industries Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Daikin Industries are as mentioned:

1.Daikin faces strong competition from other players
2.Regional brands in air conditioning are coming up with cheaper and affordable variants, so this can be threat to Daikin’s present customer base

3. Fluctuating global currency prices can affect overall operations

Daikin Industries Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Daikin Industries:

1.Carrier
2.Hitachi
3.Actron Air

4.Lennox

5. Mitsubishi Electric


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Daikin Industries. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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