Daikin Industries SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 4933

SWOT Analysis of Daikin Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daikin Industries

Parent Company

Daikin Industries ltd


Air-conditioners, electrical equipment


Consumer electronics

Tagline/ Slogan

Create New value for tomorrow


Outstanding products and system solutions



Rural and Urban Areas, Tier I,II Cities, Based on Geographical Locations

Target Group

Customers of Tier I and Tier II cities(which have summer season)


Outstanding Technology

SWOT Analysis


1. Selling products in over 130 countries
2. Daikin focuses a lot on Sustainable development that is one of its strengths
3. Daikin manufactures a variety of products in Air conditioning, Chemicals, Oil Hydraulics, Defense Systems and Electronics
4. With an employee force of around 50,000+, Daikin is among the Top Air conditioning Services providers of the world

5. Sponsorship of sports teams and other events

6. The brand has a significant presence in countries like India, China, Australia, Japan etc


1.Daikin is associated with Air conditioning, so it impacts other divisions of Dainkin’s business
2.It is at a nascent stage in many of the countries, so it is very tough for Daikin to compete with existing market leaders
3.Its presence worldwide is not as vast as compared to its  competitors


1.Daikin can expand operations in the countries it has recently entered into through mergers and acquisitions
2.Daikin should enter into new markets i.e. potential countries
3.Need for Air conditioning is increasing among customers all over the world, this is a huge opportunity for Daikin to leverage upon


1.Daikin faces strong competition from other players
2.Regional brands in air conditioning are coming up with cheaper and affordable variants, so this can be threat to Daikin’s present customer base

3. Fluctuating global currency prices can affect overall operations



3.Actron Air


5. Mitsubishi Electric

The table above concludes the Daikin Industries SWOT analysis along with its marketing and brand parameters.


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