Published in Consumer Electronics category by MBA Skool Team
Daikin Industries is one of the leading brands in the consumer electronics sector. Daikin Industries SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Daikin Industries:
Daikin focuses a lot on Sustainable development that is one of its strengths
Daikin manufactures a variety of products in Air conditioning, Chemicals, Oil Hydraulics, Defense Systems and Electronics
With an employee force of around 50,000+, Daikin is among the Top Air conditioning Services providers of the world
Sponsorship of sports teams and other events
The brand has a significant presence in countries like India, China, Australia, Japan etc
Above are the strengths in the SWOT Analysis of Daikin Industries. The strengths of Daikin Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Daikin Industries Weaknesses
Daikin is associated with Air conditioning, so it impacts other divisions of Dainkin’s business
It is at a nascent stage in many of the countries, so it is very tough for Daikin to compete with existing market leaders
Its presence worldwide is not as vast as compared to itscompetitors
These were the weaknesses in the Daikin Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Daikin Industries Opportunities
Daikin can expand operations in the countries it has recently entered into through mergers and acquisitions
Daikin should enter into new markets i.e. potential countries
Need for Air conditioning is increasing among customers all over the world, this is a huge opportunity for Daikin to leverage upon
Above we covered the opportunities in Daikin Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Daikin Industries Threats
Daikin faces strong competition from other players
Regional brands in air conditioning are coming up with cheaper and affordable variants, so this can be threat to Daikin’s present customer base
Fluctuating global currency prices can affect overall operations
The threats in the SWOT Analysis of Daikin Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Rural and Urban Areas, Tier I,II Cities, Based on Geographical Locations
Customers of Tier I and Tier II cities(which have summer season)
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