Daikin Industries SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 7891

SWOT analysis of Daikin Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. Daikin Industries is one of the leading brands in the consumer electronics sector. The table below also lists the top Daikin Industries competitors and elaborates Daikin Industries segmentation, targeting, positioning & USP.

Daikin Industries

Parent Company

Daikin Industries ltd


Air-conditioners, electrical equipment


Consumer Electronics

Tagline/ Slogan

Create New value for tomorrow


Outstanding products and system solutions

Daikin Industries STP


Rural and Urban Areas, Tier I,II Cities, Based on Geographical Locations

Target Group

Customers of Tier I and Tier II cities(which have summer season)


Outstanding Technology

Daikin Industries SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Daikin Industries. Strengths are:

1. Selling products in over 130 countries
2. Daikin focuses a lot on Sustainable development that is one of its strengths
3. Daikin manufactures a variety of products in Air conditioning, Chemicals, Oil Hydraulics, Defense Systems and Electronics
4. With an employee force of around 50,000+, Daikin is among the Top Air conditioning Services providers of the world

5. Sponsorship of sports teams and other events

6. The brand has a significant presence in countries like India, China, Australia, Japan etc


Here are the weaknesses in the Daikin Industries SWOT Analysis:

1.Daikin is associated with Air conditioning, so it impacts other divisions of Dainkin’s business
2.It is at a nascent stage in many of the countries, so it is very tough for Daikin to compete with existing market leaders
3.Its presence worldwide is not as vast as compared to its  competitors


Following are the Opportunities in Daikin Industries SWOT Analysis:

1.Daikin can expand operations in the countries it has recently entered into through mergers and acquisitions
2.Daikin should enter into new markets i.e. potential countries
3.Need for Air conditioning is increasing among customers all over the world, this is a huge opportunity for Daikin to leverage upon


The threats in the SWOT Analysis of Daikin Industries are as mentioned:

1.Daikin faces strong competition from other players
2.Regional brands in air conditioning are coming up with cheaper and affordable variants, so this can be threat to Daikin’s present customer base

3. Fluctuating global currency prices can affect overall operations

Daikin Industries Competition


Below are the top 5 Daikin Industries competitors:

3.Actron Air


5. Mitsubishi Electric

The brandguide table above concludes the Daikin Industries SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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