Daikin Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Daikin Industries analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Daikin Industries SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Daikin Industries to benchmark its business & performance as compared to the competitors and industry. As of 2020, Daikin Industries is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Daikin Industries competitors and includes Daikin Industries target market, segmentation, positioning & Unique Selling Proposition (USP).

Daikin Industries SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Daikin Industries Brand Analysis
Parent Company

Daikin Industries ltd


Air-conditioners, electrical equipment


Consumer Electronics

Tagline/ Slogan

Create New value for tomorrow


Outstanding products and system solutions

Daikin Industries STP
Daikin Industries Segmentation

Rural and Urban Areas, Tier I,II Cities, Based on Geographical Locations

Daikin Industries Target Market

Customers of Tier I and Tier II cities(which have summer season)

Daikin Industries Positioning

Outstanding Technology

Daikin Industries SWOT Analysis
Daikin Industries Strengths

Below are the Strengths in the SWOT Analysis of Daikin Industries:

1. Selling products in over 130 countries
2. Daikin focuses a lot on Sustainable development that is one of its strengths
3. Daikin manufactures a variety of products in Air conditioning, Chemicals, Oil Hydraulics, Defense Systems and Electronics
4. With an employee force of around 50,000+, Daikin is among the Top Air conditioning Services providers of the world

5. Sponsorship of sports teams and other events

6. The brand has a significant presence in countries like India, China, Australia, Japan etc

Daikin Industries Weaknesses

Here are the weaknesses in the Daikin Industries SWOT Analysis:

1.Daikin is associated with Air conditioning, so it impacts other divisions of Dainkin’s business
2.It is at a nascent stage in many of the countries, so it is very tough for Daikin to compete with existing market leaders
3.Its presence worldwide is not as vast as compared to its  competitors

Daikin Industries Opportunities

Following are the Opportunities in Daikin Industries SWOT Analysis:

1.Daikin can expand operations in the countries it has recently entered into through mergers and acquisitions
2.Daikin should enter into new markets i.e. potential countries
3.Need for Air conditioning is increasing among customers all over the world, this is a huge opportunity for Daikin to leverage upon

Daikin Industries Threats

The threats in the SWOT Analysis of Daikin Industries are as mentioned:

1.Daikin faces strong competition from other players
2.Regional brands in air conditioning are coming up with cheaper and affordable variants, so this can be threat to Daikin’s present customer base

3. Fluctuating global currency prices can affect overall operations

Daikin Industries Competition

Below are the top 5 Daikin Industries competitors:

3.Actron Air


5. Mitsubishi Electric

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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