Daikin Industries SWOT Analysis

Published in Consumer Electronics category by MBA Skool Team

Daikin Industries is one of the leading brands in the consumer electronics sector. Daikin Industries SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Daikin Industries:

Daikin Industries Strengths

  1. Selling products in over 130 countries
  2. Daikin focuses a lot on Sustainable development that is one of its strengths
  3. Daikin manufactures a variety of products in Air conditioning, Chemicals, Oil Hydraulics, Defense Systems and Electronics
  4. With an employee force of around 50,000+, Daikin is among the Top Air conditioning Services providers of the world
  5. Sponsorship of sports teams and other events
  6. The brand has a significant presence in countries like India, China, Australia, Japan etc

Above are the strengths in the SWOT Analysis of Daikin Industries. The strengths of Daikin Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Daikin Industries Weaknesses

  1. Daikin is associated with Air conditioning, so it impacts other divisions of Dainkin’s business
  2. It is at a nascent stage in many of the countries, so it is very tough for Daikin to compete with existing market leaders
  3. Its presence worldwide is not as vast as compared to itscompetitors

These were the weaknesses in the Daikin Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Daikin Industries Opportunities

  1. Daikin can expand operations in the countries it has recently entered into through mergers and acquisitions
  2. Daikin should enter into new markets i.e. potential countries
  3. Need for Air conditioning is increasing among customers all over the world, this is a huge opportunity for Daikin to leverage upon

Above we covered the opportunities in Daikin Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Daikin Industries Threats

  1. Daikin faces strong competition from other players
  2. Regional brands in air conditioning are coming up with cheaper and affordable variants, so this can be threat to Daikin’s present customer base
  3. Fluctuating global currency prices can affect overall operations

The threats in the SWOT Analysis of Daikin Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Daikin Industries SWOT analysis.

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About Daikin Industries

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Daikin Industries Overview
Parent Company

Daikin Industries ltd


Air-conditioners, electrical equipment


Consumer Electronics

Tagline/ Slogan

Create New value for tomorrow


Outstanding products and system solutions

Daikin Industries STP

Rural and Urban Areas, Tier I,II Cities, Based on Geographical Locations

Target Market

Customers of Tier I and Tier II cities(which have summer season)


Outstanding Technology

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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