KitchenAid SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2617

SWOT Analysis of KitchenAid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Whirlpool Corporation


Kitchen appliances


Consumer Electronics

Tagline/ Slogan

For the way it is made


Handy kitchen appliances in appealing colors



Home appliances and consumer goods

Target Group

Families and households


brand with the most complete collection of premium appliances and kitchenware

SWOT Analysis


1. Colorful range of kitchen appliances that can be found in homes across Australia, America and United kingdom 
2. Economies of scale of Whirlpool
3. Whirlpool has been in the forefront for consumer electronics
4. Started in 1919, the brand is highly popular in the domestic market.

5. Whirlpool’s brand equity

6. cross generational compatibility of the products


1.Limited geography in India
2.Intense competition means limited market share


1. Expansion into emerging markets
2. Newer products and global presence of whirlpool makes expansion easier for KitchenAid
3.Better technology


1.Increasing raw material costs
2.Global economic fluctuations
3.Cheaper goods available from China



1. Amana
2. Ekco
3. LG

The table above concludes the KitchenAid SWOT analysis along with its marketing and brand parameters.


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