Published in Consumer Electronics category by MBA Skool Team
KitchenAid is one of the leading brands in the consumer electronics sector. KitchenAid SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of KitchenAid:
Colorful range of kitchen appliances that can be found in homes across Australia, America and United kingdom
Economies of scale of Whirlpool
Whirlpool has been in the forefront for consumer electronics
Started in 1919, the brand is highly popular in the domestic market.
Whirlpool’s brand equity
cross generational compatibility of the products
Above are the strengths in the SWOT Analysis of KitchenAid. The strengths of KitchenAid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited geography in India
Intense competition means limited market share
These were the weaknesses in the KitchenAid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Expansion into emerging markets
Newer products and global presence of whirlpool makes expansion easier for KitchenAid
Above we covered the opportunities in KitchenAid SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing raw material costs
Global economic fluctuations
Cheaper goods available from China
The threats in the SWOT Analysis of KitchenAid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
brand with the most complete collection of premium appliances and kitchenware
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