KitchenAid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of KitchenAid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In KitchenAid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like KitchenAid to benchmark its business & performance as compared to the competitors and industry. As of 2020, KitchenAid is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top KitchenAid competitors and includes KitchenAid target market, segmentation, positioning & Unique Selling Proposition (USP).

KitchenAid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
KitchenAid Brand Analysis
Parent Company

Whirlpool Corporation


Kitchen appliances


Consumer Electronics

Tagline/ Slogan

For the way it is made


Handy kitchen appliances in appealing colors

KitchenAid STP
KitchenAid Segmentation

Home appliances and consumer goods

KitchenAid Target Market

Families and households

KitchenAid Positioning

brand with the most complete collection of premium appliances and kitchenware

KitchenAid SWOT Analysis
KitchenAid Strengths

Below are the Strengths in the SWOT Analysis of KitchenAid:

1. Colorful range of kitchen appliances that can be found in homes across Australia, America and United kingdom 
2. Economies of scale of Whirlpool
3. Whirlpool has been in the forefront for consumer electronics
4. Started in 1919, the brand is highly popular in the domestic market.

5. Whirlpool’s brand equity

6. cross generational compatibility of the products

KitchenAid Weaknesses

Here are the weaknesses in the KitchenAid SWOT Analysis:

1.Limited geography in India
2.Intense competition means limited market share

KitchenAid Opportunities

Following are the Opportunities in KitchenAid SWOT Analysis:

1. Expansion into emerging markets
2. Newer products and global presence of whirlpool makes expansion easier for KitchenAid
3.Better technology

KitchenAid Threats

The threats in the SWOT Analysis of KitchenAid are as mentioned:

1.Increasing raw material costs
2.Global economic fluctuations
3.Cheaper goods available from China

KitchenAid Competition

Below are the top 3 KitchenAid competitors:

1. Amana
2. Ekco
3. LG

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to KitchenAid. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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