Harman International SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2361

SWOT Analysis of Harman International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harman International

Parent Company

Harman International Industries




Consumer Electronics

Tagline/ Slogan



Helps customers create innovative software solutions within design, cloud, mobility and analytics



Automotive, Consumer, Professional, Others

Target Group

Automobile manufacturers, Individuals, Discs,Halls


Helps creating great lifestyle experiences for today's connected generation

SWOT Analysis


1. Diverse product portfolio with strong brands in each product category .Ex JBL , Soundcraft
2. Caters to both Rich and Middle class people so revenue generation is stable
3. Continuous innovation helps it to stay ahead of the competition 
4. Majority of the world's luxury cars are equipped with Harman's premium audio and infotainment systems

5. Over 25,000 people are employed in the organization

6. Acquisition of smaller companies have significantly strengthened its presence

7. Some of its products are market leaders in their respective categories like JBL


1. Intense competition and duplicate replicas affect the brand and margins

2. Low profitability because of competition from other big players(both branded and un-branded)


1. Innovative photorealistic 3D navigation, communications & driver assistance systems can help it in the long run
2.Technology which calculates the most fuel-efficient route will be in great demand if it proves to be accurate

3. Mobile music revolution offers an opportunity to increase revenues


1. Highly competitive market with cheap Chinese products flooding in
2. A lot of substitutes are available

3. Fluctuating global economies can affect business operations



1. Boston Acoustics, Inc.

2. Bose Corporation
3. Pioneer Corporation

4. Sony

The table above concludes the Harman International SWOT analysis along with its marketing and brand parameters.


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