Harman International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Harman International analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Harman International SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harman International to benchmark its business & performance as compared to the competitors and industry. As of 2020, Harman International is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harman International competitors and includes Harman International target market, segmentation, positioning & Unique Selling Proposition (USP).

Harman International SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Harman International Brand Analysis
Parent Company

Harman International Industries




Consumer Electronics

Tagline/ Slogan



Helps customers create innovative software solutions within design, cloud, mobility and analytics

Harman International STP
Harman International Segmentation

Automotive, Consumer, Professional, Others

Harman International Target Market

Automobile manufacturers, Individuals, Discs,Halls

Harman International Positioning

Helps creating great lifestyle experiences for today's connected generation

Harman International SWOT Analysis
Harman International Strengths

Below are the Strengths in the SWOT Analysis of Harman International:

1. Diverse product portfolio with strong brands in each product category .Ex JBL , Soundcraft
2. Caters to both Rich and Middle class people so revenue generation is stable
3. Continuous innovation helps it to stay ahead of the competition 
4. Majority of the world's luxury cars are equipped with Harman's premium audio and infotainment systems

5. Over 25,000 people are employed in the organization

6. Acquisition of smaller companies have significantly strengthened its presence

7. Some of its products are market leaders in their respective categories like JBL

Harman International Weaknesses

Here are the weaknesses in the Harman International SWOT Analysis:

1. Intense competition and duplicate replicas affect the brand and margins

2. Low profitability because of competition from other big players(both branded and un-branded)

Harman International Opportunities

Following are the Opportunities in Harman International SWOT Analysis:

1. Innovative photorealistic 3D navigation, communications & driver assistance systems can help it in the long run
2.Technology which calculates the most fuel-efficient route will be in great demand if it proves to be accurate

3. Mobile music revolution offers an opportunity to increase revenues

Harman International Threats

The threats in the SWOT Analysis of Harman International are as mentioned:

1. Highly competitive market with cheap Chinese products flooding in
2. A lot of substitutes are available

3. Fluctuating global economies can affect business operations

Harman International Competition

Below are the top 4 Harman International competitors:

1. Boston Acoustics, Inc.

2. Bose Corporation
3. Pioneer Corporation

4. Sony

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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