Harman International SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 5112

SWOT analysis of Harman International analyses the brand/company with its strengths, weaknesses, opportunities & threats. Harman International is one of the leading brands in the consumer electronics sector. The table below also lists the top Harman International competitors and elaborates Harman International segmentation, targeting, positioning & USP.

Harman International

Parent Company

Harman International Industries




Consumer Electronics

Tagline/ Slogan



Helps customers create innovative software solutions within design, cloud, mobility and analytics

Harman International STP


Automotive, Consumer, Professional, Others

Target Group

Automobile manufacturers, Individuals, Discs,Halls


Helps creating great lifestyle experiences for today's connected generation

Harman International SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Harman International. Strengths are:

1. Diverse product portfolio with strong brands in each product category .Ex JBL , Soundcraft
2. Caters to both Rich and Middle class people so revenue generation is stable
3. Continuous innovation helps it to stay ahead of the competition 
4. Majority of the world's luxury cars are equipped with Harman's premium audio and infotainment systems

5. Over 25,000 people are employed in the organization

6. Acquisition of smaller companies have significantly strengthened its presence

7. Some of its products are market leaders in their respective categories like JBL


Here are the weaknesses in the Harman International SWOT Analysis:

1. Intense competition and duplicate replicas affect the brand and margins

2. Low profitability because of competition from other big players(both branded and un-branded)


Following are the Opportunities in Harman International SWOT Analysis:

1. Innovative photorealistic 3D navigation, communications & driver assistance systems can help it in the long run
2.Technology which calculates the most fuel-efficient route will be in great demand if it proves to be accurate

3. Mobile music revolution offers an opportunity to increase revenues


The threats in the SWOT Analysis of Harman International are as mentioned:

1. Highly competitive market with cheap Chinese products flooding in
2. A lot of substitutes are available

3. Fluctuating global economies can affect business operations

Harman International Competition


Below are the top 4 Harman International competitors:

1. Boston Acoustics, Inc.

2. Bose Corporation
3. Pioneer Corporation

4. Sony

The brandguide table above concludes the Harman International SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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