Harman International SWOT Analysis
Harman International is one of the leading brands in the consumer electronics sector. Harman International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Harman International:
Quick Glance:
Harman International Strengths
- Diverse product portfolio with strong brands in each product category .Ex JBL , Soundcraft
- Caters to both Rich and Middle class people so revenue generation is stable
- Continuous innovation helps it to stay ahead of the competition
- Majority of the world's luxury cars are equipped with Harman's premium audio and infotainment systems
- Over 25,000 people are employed in the organization
- Acquisition of smaller companies have significantly strengthened its presence
- Some of its products are market leaders in their respective categories like JBL
Above are the strengths in the SWOT Analysis of Harman International. The strengths of Harman International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Harman International Weaknesses
- Intense competition and duplicate replicas affect the brand and margins
- Low profitability because of competition from other big players(both branded and un-branded)
These were the weaknesses in the Harman International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Harman International Opportunities
- Innovative photorealistic 3D navigation, communications & driver assistance systems can help it in the long run
- Technology which calculates the most fuel-efficient route will be in great demand if it proves to be accurate
- Mobile music revolution offers an opportunity to increase revenues
Above we covered the opportunities in Harman International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Harman International Threats
- Highly competitive market with cheap Chinese products flooding in
- A lot of substitutes are available
- Fluctuating global economies can affect business operations
The threats in the SWOT Analysis of Harman International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Harman International SWOT analysis.
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About Harman International
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Harman International Overview | |
|---|---|
| Parent Company |
Harman International Industries |
| Category |
Electronics |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Helps customers create innovative software solutions within design, cloud, mobility and analytics |
| Harman International STP | |
| Segmentation |
Automotive, Consumer, Professional, Others |
| Target Market |
Automobile manufacturers, Individuals, Discs,Halls |
| Positioning |
Helps creating great lifestyle experiences for today's connected generation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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