Published in Consumer Electronics category by MBA Skool Team
Harman International is one of the leading brands in the consumer electronics sector. Harman International SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Harman International:
Diverse product portfolio with strong brands in each product category .Ex JBL , Soundcraft
Caters to both Rich and Middle class people so revenue generation is stable
Continuous innovation helps it to stay ahead of the competition
Majority of the world's luxury cars are equipped with Harman's premium audio and infotainment systems
Over 25,000 people are employed in the organization
Acquisition of smaller companies have significantly strengthened its presence
Some of its products are market leaders in their respective categories like JBL
Above are the strengths in the SWOT Analysis of Harman International. The strengths of Harman International looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Harman International Weaknesses
Intense competition and duplicate replicas affect the brand and margins
Low profitability because of competition from other big players(both branded and un-branded)
These were the weaknesses in the Harman International SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Harman International Opportunities
Innovative photorealistic 3D navigation, communications & driver assistance systems can help it in the long run
Technology which calculates the most fuel-efficient route will be in great demand if it proves to be accurate
Mobile music revolution offers an opportunity to increase revenues
Above we covered the opportunities in Harman International SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Harman International Threats
Highly competitive market with cheap Chinese products flooding in
A lot of substitutes are available
Fluctuating global economies can affect business operations
The threats in the SWOT Analysis of Harman International are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Helps creating great lifestyle experiences for today's connected generation
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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