Fitbit SWOT Analysis, Competitors & USP

Fitbit

Parent Company

Fitbit

Category

Fitness Devices

Sector

Consumer Electronics

Tagline/ Slogan

Fit for everybody

USP

Wearable technology to help achieve fitness goals

Fitbit STP

Segment

People looking for wearable fitness devices

Target Group

People in middle income group and young demographics

Positioning

Fitness Device which you can help you lose weight and become fit

Fitbit SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fitbit. Strengths are:

1. Fitbit is the 3rd largest wearable fitness company in the world

2. Fitbit produces different types of products targeted at different segments

3. It has watches, trackers and accessories to offer

4. Fitbit offers apps and dashboard to track and analyse the data for the user which can help over a longer period of time

5. Fitbit partnered with Adidas to produce branded device

6. Fitbit devices are focused on various aspects like weight, walking, running, sleep, vitals etc.

Weaknesses

Here are the weaknesses of Fitbit :

1. Fitbit is limited to one segment of the market i.e. wearable fitness devices

2. Similar devices are being launched at cheaper prices 

3. Smartphone companies are launching smart apps and accompanying devices which are giving serious competition to fitbit

Opportunities

Following are the Opportunities of Fitbit :

1. Fitbit can look into mobile handset market to launch a fitness focused smartphone

2. Partnership with sports teams or athletes can help boost brand image

Threats

The threats of Fitbit are as mentioned :

1. Competition is growing in the fitness and health technology space

2. There is no strong evidence to support link between fitness devices and actual fitness improvement

Fitbit Competition

Competitors

Below are the 11 main Fitbit competitors :

1. Xiaomi

2. Apple

3. Samsung Gear

4. Garmin

5. Huawei Band

6. Misfit

7. TomTom Spark

8. Moov Now

9. Bragi Dash

10. Matrix Powerwatch

11. Polar