Published in Consumer Electronics category by MBA Skool Team
Fitbit is one of the leading brands in the consumer electronics sector. Fitbit SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fitbit:
Fitbit is the 3rd largest wearable fitness company in the world
Fitbit produces different types of products targeted at different segments
It has watches, trackers and accessories to offer
Fitbit offers apps and dashboard to track and analyse the data for the user which can help over a longer period of time
Fitbit partnered with Adidas to produce branded device
Fitbit devices are focused on various aspects like weight, walking, running, sleep, vitals etc.
Above are the strengths in the SWOT Analysis of Fitbit. The strengths of Fitbit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fitbit is limited to one segment of the market i.e. wearable fitness devices
Similar devices are being launched at cheaper prices
Smartphone companies are launching smart apps and accompanying devices which are giving serious competition to fitbit
These were the weaknesses in the Fitbit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fitbit can look into mobile handset market to launch a fitness focused smartphone
Partnership with sports teams or athletes can help boost brand image
Above we covered the opportunities in Fitbit SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competition is growing in the fitness and health technology space
There is no strong evidence to support link between fitness devices and actual fitness improvement
The threats in the SWOT Analysis of Fitbit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
People in middle income group and young demographics
Fitness Device which you can help you lose weight and become fit
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Fitbit. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute