Fitbit SWOT Analysis, Competitors & USP

Fitbit

Fitness Devices

Consumer Electronics

Fit for everybody

Wearable technology to help achieve fitness goals

People looking for wearable fitness devices

People in middle income group and young demographics

Fitness Device which you can help you lose weight and become fit

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fitbit. Strengths are:

1. Fitbit is the 3rd largest wearable fitness company in the world

2. Fitbit produces different types of products targeted at different segments

3. It has watches, trackers and accessories to offer

4. Fitbit offers apps and dashboard to track and analyse the data for the user which can help over a longer period of time

5. Fitbit partnered with Adidas to produce branded device

6. Fitbit devices are focused on various aspects like weight, walking, running, sleep, vitals etc.

Here are the weaknesses in the Fitbit SWOT Analysis:

1. Fitbit is limited to one segment of the market i.e. wearable fitness devices

2. Similar devices are being launched at cheaper prices 

3. Smartphone companies are launching smart apps and accompanying devices which are giving serious competition to fitbit

Following are the Opportunities in Fitbit SWOT Analysis:

1. Fitbit can look into mobile handset market to launch a fitness focused smartphone

2. Partnership with sports teams or athletes can help boost brand image

The threats in the SWOT Analysis of Fitbit are as mentioned:

1. Competition is growing in the fitness and health technology space

2. There is no strong evidence to support link between fitness devices and actual fitness improvement

Below are the top 11 Fitbit competitors:

1. Xiaomi

2. Apple

3. Samsung Gear

4. Garmin

5. Huawei Band

6. Misfit

7. TomTom Spark

8. Moov Now

9. Bragi Dash

10. Matrix Powerwatch

11. Polar