Panasonic SWOT Analysis, Competitors & USP

Posted in Consumer Electronics, Total Reads: 26674

SWOT analysis of Panasonic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Panasonic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Panasonic to benchmark its business & performance as compared to the competitors and industry. Panasonic is one of the leading brands in the consumer electronics sector. The table below also lists the top Panasonic competitors and elaborates Panasonic market segmentation, target group, positioning & Unique Selling Proposition (USP).

Panasonic SWOT, Competitors, Marketing STP & Brand analysis Table
Panasonic Brand Analysis
Parent Company

Panasonic Corporation


Home Appliances


Consumer Electronics

Tagline/ Slogan

Ideas for life


Panasonic has depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products

Panasonic STP

Electronics Semiconductors and Home appliances

Target Group

Upper middle and upper class individuals


Panasonic has the most desirable 3D TVs on the market due to their high quality at a reasonable price

Panasonic SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Panasonic. Strengths are:

1. Panasonic is a leader in technological innovations and product development capabilities

2. Panasonic is a leading market position garnered on strongbrand equity

3. Broad product portfolio encompassing awide spectrum of consumer electronics

4. Has a strong workforce of over 250,000 people

5. Panasonic is among the top five TV producers and top 20 semi-conductor manufacturers

6. Panasonic brand has excellent top of the mind presence due to advertising and sponsorship of events

7. It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon

8. Strong advertising of Panasonic brand using TV, print, online, billboards etc

9. The company has been actively involved in sponsorship of global events


Here are the weaknesses in the Panasonic SWOT Analysis:

1. High leverage combined with revenues and profits decline

2. Panasonic faces intense competition from leaders and also faces trouble from fake replicas


Following are the Opportunities in Panasonic SWOT Analysis:

1. Focus on eco-line products to drive future growth

2. Emerging markets of Asia and Latin America presents business expansion opportunities

3. Growth in semiconductor market can be tapped by Panasonic


The threats in the SWOT Analysis of Panasonic are as mentioned:

1. Intense competition can reduce the business of Panasonic

2. Rapid technological changes

3. Competition with black market, parallel import and smuggled goods

4. Things like recession, earthquake and tsunami’s can impact the company’s operations

Panasonic Competition

Below are the top 6 Panasonic competitors:

1. Sony

2. Samsung

3. Toshiba

4. LG Electronics

5. Philips

6. Canon

The brandguide table above concludes the Panasonic SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Panasonic. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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