Published in Consumer Electronics category by MBA Skool Team
Panasonic is one of the leading brands in the consumer electronics sector. Panasonic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Panasonic:
Panasonic is a leader in technological innovations and product development capabilities
Panasonic is a leading market position garnered on strongbrand equity
Broad product portfolio encompassing awide spectrum of consumer electronics
Has a strong workforce of over 250,000 people
Panasonic is among the top five TV producers and top 20 semi-conductor manufacturers
Panasonic brand has excellent top of the mind presence due to advertising and sponsorship of events
It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon
Strong advertising of Panasonic brand using TV, print, online, billboards etc
The company has been actively involved in sponsorship of global events
Above are the strengths in the SWOT Analysis of Panasonic. The strengths of Panasonic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High leverage combined with revenues and profits decline
Panasonic faces intense competition from leaders and also faces trouble from fake replicas
These were the weaknesses in the Panasonic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Panasonic has depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products
Electronics Semiconductors and Home appliances
Upper middle and upper class individuals
Panasonic has the most desirable 3D TVs on the market due to their high quality at a reasonable price
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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