Panasonic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Panasonic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Panasonic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Panasonic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Panasonic is one of the leading brands in the consumer electronics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Panasonic competitors and includes Panasonic target market, segmentation, positioning & Unique Selling Proposition (USP).

Panasonic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Panasonic Brand Analysis
Parent Company

Panasonic Corporation


Home Appliances


Consumer Electronics

Tagline/ Slogan

Ideas for life


Panasonic has depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products

Panasonic STP
Panasonic Segmentation

Electronics Semiconductors and Home appliances

Panasonic Target Market

Upper middle and upper class individuals

Panasonic Positioning

Panasonic has the most desirable 3D TVs on the market due to their high quality at a reasonable price

Panasonic SWOT Analysis
Panasonic Strengths

Below are the Strengths in the SWOT Analysis of Panasonic:

1. Panasonic is a leader in technological innovations and product development capabilities

2. Panasonic is a leading market position garnered on strongbrand equity

3. Broad product portfolio encompassing awide spectrum of consumer electronics

4. Has a strong workforce of over 250,000 people

5. Panasonic is among the top five TV producers and top 20 semi-conductor manufacturers

6. Panasonic brand has excellent top of the mind presence due to advertising and sponsorship of events

7. It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon

8. Strong advertising of Panasonic brand using TV, print, online, billboards etc

9. The company has been actively involved in sponsorship of global events

Panasonic Weaknesses

Here are the weaknesses in the Panasonic SWOT Analysis:

1. High leverage combined with revenues and profits decline

2. Panasonic faces intense competition from leaders and also faces trouble from fake replicas

Panasonic Opportunities

Following are the Opportunities in Panasonic SWOT Analysis:

1. Focus on eco-line products to drive future growth

2. Emerging markets of Asia and Latin America presents business expansion opportunities

3. Growth in semiconductor market can be tapped by Panasonic

Panasonic Threats

The threats in the SWOT Analysis of Panasonic are as mentioned:

1. Intense competition can reduce the business of Panasonic

2. Rapid technological changes

3. Competition with black market, parallel import and smuggled goods

4. Things like recession, earthquake and tsunami’s can impact the company’s operations

Panasonic Competition

Below are the top 6 Panasonic competitors:

1. Sony

2. Samsung

3. Toshiba

4. LG Electronics

5. Philips

6. Canon

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Panasonic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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