Panasonic SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 20038

SWOT Analysis of Panasonic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Panasonic Corporation


Consumer Electronics


IT and Technology

Tagline/ Slogan

Ideas for life


Panasonic has depth and diversity of its research capabilities, manufacturing expertise, high quality and sophisticated products

Panasonic STP


Electronics Semiconductors and Home appliances

Target Group

Upper middle and upper class individuals


Panasonic has the most desirable 3D TVs on the market due to their high quality at a reasonable price

Panasonic SWOT Analysis


1. Panasonic is a leader in technological innovations and product development capabilities

2. Panasonic is a leading market position garnered on strongbrand equity

3. Broad product portfolio encompassing awide spectrum of consumer electronics

4. Has a strong workforce of over 250,000 people

5. Panasonic is among the top five TV producers and top 20 semi-conductor manufacturers

6. Panasonic brand has excellent top of the mind presence due to advertising and sponsorship of events

7. It is one of the largest Japanese electronics producers, alongside Sony, Toshiba and Canon

8. Strong advertising of Panasonic brand using TV, print, online, billboards etc

9. The company has been actively involved in sponsorship of global events


1. High leverage combined with revenues and profits decline

2. Panasonic faces intense competition from leaders and also faces trouble from fake replicas


1. Focus on eco-line products to drive future growth

2. Emerging markets of Asia and Latin America presents business expansion opportunities

3. Growth in semiconductor market can be tapped by Panasonic


1. Intense competition can reduce the business of Panasonic

2. Rapid technological changes

3. Competition with black market, parallel import and smuggled goods

4. Things like recession, earthquake and tsunami’s can impact the company’s operations



1. Sony

2. Samsung

3. Toshiba

4. LG Electronics

5. Philips

6. Canon

The table above concludes the Panasonic SWOT analysis along with its marketing and brand parameters.


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